Conference Realignment: If I Was Richer, I’d Still Be With Ya

It’s been a crazy couple of days to say the least.  We saw the SEC vote to conditionally accept Texas A&M, Baylor and a bunch of other Big 12 schools holding up the A&M move by refusing to sign some legal waivers, rumors stating the Pac-12 doesn’t really want to expand but will still add Oklahoma and Oklahoma State, Texas and Notre Dame are heading to the Big Ten, and the Big East may pick up some Big 12 leftovers, and now it may be all for naught with the Big 12 possibly being saved (in part by BYU).  So, by the time you read this post, it might be completely outdated with how fast the news and rumor mill has been churning.  Anyway, I have few thoughts on the latest developments:

1. Can’t blame Baylor (and others) for legal stance – As a lawyer, if I was representing any institution in this scenario, whether it’s Baylor, Iowa State or Texas, there’s NFW that I’d let it sign a blanket waiver of legal rights to the SEC and if such institution wanted to proceed, I’d insist upon some type of considerable payment in return.  A waiver of this nature wouldn’t be enforceable without some type of consideration from SEC, anyway.

In the case of Baylor, there might literally be no amount of consideration outside of the preservation of the Big 12 itself (as long-term AQ status trumps short-term monetary payoffs) that could justify signing that waiver.  Whether Baylor actually has a case with respect to tortious interference against the SEC isn’t really relevant here.  At face value, this type of case is probably a loser.  The Big East attempted to sue the ACC on similar grounds back in 2003 and ultimately settled for $5 million total, which is effectively pocket change that wouldn’t even cover 50% of one year of conference TV revenue for just one Big 12 school.  However, Mike Slive would know that insisting upon a waiver of legal rights would cause an allergic reaction among Big 12 members as a legal principle.  I don’t think much of Dan Ponzi Beebe, but he was correct in his statement that it’s unprecedented for a raiding conference to ask for waivers of legal rights from those left behind in the raided conference.  It doesn’t make sense for the SEC to do this from a practical standpoint unless they have some other motives outside of the legal realm (which we’ll get to in a moment).  That being said…

2. Can’t blame Texas A&M for being volcanically pissed off – As a business man, I have a hard time seeing the value in attempting to keep around a school that clearly doesn’t want to be there.  As long as Texas A&M pays all of the exit fees that it has agreed to with the Big 12 (which by all accounts it plans to do), then the Aggies should be free to go as they please.  Whether Oklahoma or others might leave after the Aggies (thereby dissolving the Big 12) shouldn’t be the problem of Texas A&M or the SEC.  It’s in the best interests of everyone within the Big 12 to move on as quickly as possible.  Now, I believe that Aggies have some misplaced anger toward Baylor in the sense that the SEC is the entity that is requesting something that no other Big 12 school (unless it’s heading out the door for the West Coast) would reasonably sign.  Which gets to the next point…

3. SEC isn’t doing this for purely legal reasons – As I’ve done several times before on this blog, I’ll point to Mr. SEC, who I believe had a spot-on commentary on the SEC’s true motives in asking for these waivers: Mike Slive wants to see if he can cause Larry Scott and the Pac-12 to act first.  Personally, I doubt Slive will win this particular game of chicken since, by all accounts, the Pac-12 is only going to act if A&M moves first.  Still, it doesn’t really hurt the SEC to attempt this tactic, where the conference can just wait awhile and then decide to proceed with expansion without the Big 12 waivers.

4. Big Ten looking to form the “Fuck You, Pay Me” Conference? – The famous Purple Book Cat of the WildcatReport.com resurfaced last night with the following rumor: the Big Ten is looking to add Notre Dame and Texas with a bevy of conditions, including folding the Longhorn Network into a “BTN2”.  The proposed solution to the “LHN problem” actually makes some sense, although I don’t quite understand the issues that the Big Ten would have regarding ESPN supposedly pushing the UT-to-the-Pac-12 angle (as the channel actually has a much closer and wider-ranging relationship with the Big Ten compared to the Pac-12).  Chip Brown of Orangebloods separately stated the following, as well:

An outside the box option would be something like a conference such as the Big Ten allowing Texas to join the league and only make money off of LHN and not share revenue from the Big Ten Network. File that one away.

Should any of us really be giving this idea any credence?  Probably not.  I don’t see how the Big Ten is going to provide special arrangements to Texas when Jim Delany spent a TON of capital in convincing power schools like Michigan and Ohio State to sign up for the Big Ten Network instead of forming their own individual networks.

At the same time, if there’s any truth to the notion of Notre Dame joining a conference, I have faith that it will be smoked out by the school’s alumni base long before a decision is made.  They’re on a 24/7/365 Independence Watch over there, so this isn’t a matter that’s going to get agreed upon in a backroom at least as far as South Bend is concerned.

Regardless, assuming that no one knows what they’re talking about on anything regarding conference realignment (which is true), we can at least play along and put together a B1G 16 Fuck You, Pay Me Conference pod setup with, say, Syracuse and Rutgers (PURELY for discussion purposes – substitute Missouri, Pitt, Maryland, Boston College, or anyone else if it makes you feel better) in addition to UT and ND with each school having a protected cross-division rival (in parentheses):

NORTH
Michigan (Ohio State)
Michigan State (Rutgers)
Notre Dame (Texas)
Purdue (Indiana)

EAST
Ohio State (Michigan)
Penn State (Nebraska)
Rutgers (Michigan State)
Syracuse (Minnesota)

SOUTH
Texas (Notre Dame)
Illinois (Iowa)
Northwestern (Wisconsin)
Indiana (Purdue)

WEST
Nebraska (Penn State)
Iowa (Illinois)
Wisconsin (Northwestern)
Minnesota (Syracuse)

If the Big Ten has an 8-game conference schedule as proposed in the Purple Book Cat scenario, that means each school would play its 3 podmates annually plus 1 cross-division rival and then rotate through the other pods each year on an NFL-style basis.  From a Notre Dame perspective (who is really the one that needs to get pleased even more than Texas), this setup keeps their 3 traditional Big Ten rivals, secures an annual game with Texas, and then allows them to still schedule USC and Navy home-and-home in the non-conference schedule.  That’s about as close as you can get to a national schedule for Notre Dame while preserving the maximum number of rivals within the confines of a conference.  While that’s likely never going to be enough for the independent-minded Notre Dame alums (as independence is really an identity issue for that school as opposed to a financial stance), I doubt the Irish could get much better from a pure scheduling standpoint.

Anyway, this is all a hypothetical… like everything else in conference realignment.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

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Texas Longhorns: Going to California (Again)?

When it comes to choosing a conference, the University of Texas has a choice: does it want the nicest house in Compton or an average house in Beverly Hills?

The former is what it would have if it chooses to stick around the Big 12 to keep the Longhorn Network in a Big 12 that definitely won’t have Texas A&M, very likely won’t have Oklahoma and, by extension, Oklahoma State, and possibly won’t have Missouri, either.  UT could continue to be the richest person in the neighborhood by a mile and control the local scene.  Of course, the issue is that everyone in the area that has scrounged up enough of a down-payment is moving out to nicer places.  The latter is what it would own if it becomes an equal TV revenue sharing partner in the Pac-12 (or for that matter, the Big Ten or SEC).  In that case, UT would be another rich guy in a whole town full of rich guys, but it also won’t have to worry about the value of the house going down.

It’s a fundamental question about what UT wants/needs to be.  The Big 12 as saved last summer was really UT’s dream scenario: they essentially were earning independent-type TV money in a conference with their primary regional rivals.  Now that one of their rivals (A&M) might be headed out the door as early as tomorrow and their other main rival (OU) has all but declared it’s heading west to the Pac-12, is the Longhorn Network (which hasn’t even been on the air for a week) more important than UT’s conference?  Larry Scott knows, just like Jim Delany and Mike Slive, that equal revenue sharing is a primary tenet of strong conference unity, so he’s not going to let UT have a separate TV deal when the schools in California like USC have already given up unequal shares in the new monster Pac-12 TV contracts.

Now, I consider Bill Powers (UT president) and Deloss Dodds (UT athletic director) to be smart men.  The Longhorn athletic department didn’t become the wealthiest in the country (even before any LHN cash started coming) by accident.  They likely thought that they controlled all of the cards, where as long as UT stayed in the Big 12, the other big guns of OU and A&M would, too.  I certainly thought that way.  While it wasn’t a surprise to find that the Big 12 wasn’t long for this world, I didn’t believe that it would be killed off only a year after its Summer 2010 stay of execution.

I can’t blame UT for going out and getting the LHN deal.  Any other school that had that type of leverage would’ve done the same thing.  However, I also can’t blame either A&M or OU for looking out for their own interests.  Most people here know me as the guy that wrote about the possibility of Texas going to the Big Ten last year, and as much as I’d still love to see that happen in many ways, there’s really no better conference deal out there for UT than a Pac-16 that includes Oklahoma, Oklahoma State and Texas Tech.  Neither the Big Ten nor SEC would ever grant spots to OSU and Tech and even if they’re not outright political requirements for OU and UT, they ensure that the two power schools won’t be complete geographic outliers.

At this point, I can’t see how OU could rationally stay in the Big 12 (particularly after OU president David Boren’s explicit statement of no-confidence in the conference).  (Note that rationality doesn’t always apply in conference decisions.)  The Pac-12 would certainly be willing to take them and OSU without having Texas schools coming along, as the Sooner are a top 10 college football brand.  It’s the LHN that makes what UT will ultimately decide difficult to predict.  There’s just no way that channel could continue to exist within the confines of the Pac-12 (at least as a UT-branded entity).  UT is going to have a really nice house no matter where it lives.  What will be instructive is whether it wants the nicest house on the block or a better neighborhood.  The Longhorns may not be able to have both.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

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How Far North Will the Dirty South Go?

As we come ever so closer to something official somewhere about Texas A&M moving to the SEC, the college football world has naturally turned to speculating on who is going to be SEC school number 14.  I can buy that the SEC might spend a year or two at 13 schools, but with divisional play having long been in place, an odd number of members is not going to work long-term in the same manner that it did for the Big Tweleven.

Mr. SEC had a nice breakdown of the SEC’s realistic expansion options last week and I agree with his overarching point that there are not nearly as many choices for Mike Slive as the average college football fan believes.  (Note that Mr. SEC is as close to that conference as anyone, so he’s not some biased and blasphemous Big Ten blogger like yours truly.)  I’ll reiterate my belief once again that the ACC is much, much, much stronger than so many people that just see the recent results on the field, current TV contract cycle, and preponderance of hookers and blow in Miami seem to give it credit for.  The ACC has extremely strong academics (which, whether sports fans like it or not, actually matter to academic institutions) along with a core of UNC, Duke and UVA that’s never going to realistically leave.  Mr. SEC’s contention (and I once again agree with him) is that when you’re not including ACC schools (although I’ll evaluate a few of them as cursory measure in a moment) and it should be assumed that the Big Ten and Pac-12 aren’t poachable, then the list of schools that can (1) add value to the SEC and (2) aren’t tied down by home state politics (i.e. the Oklahoma – Oklahoma State situation) is cut down to Missouri, West Virginia and Pitt.  That’s it.  As a result, Mike Slive just can’t start blowing up other conferences like Emperor Palpatine (not that it’s in his best interest to do so, anyway).  Let’s take a look at those 3 schools along with a handful of specific ACC members that often get mentioned as potential SEC candidates:

VIRGINIA TECH

Virginia Tech is probably the most oft-rumored addition to the SEC these days and it certainly makes sense from a financial perspective.  The Hokies have a large fan base that also opens up a brand new fast-growing Southern state for the SEC while providing access to the Washington, DC market.  Here’s the problem (and I know many readers believe I harp on this too much): Virginia state politics.

Let’s take a look at the historical timeline of the Commonwealth of Virginia’s ACC members:

1819 – The dude that wrote the Declaration of Independence founds Big Brother University.

1872 – Little Brother University is founded.

1953 – Big Brother becomes a founding member of the ACC.  Little Brother kicks around in the Southern Conference and then as an independent later on.

1991 – Little Brother joins the Big East.

2003 – Big Brother’s league raids Little Brother’s league.  Little Brother then gets Virginia politicians to pressure Big Brother to scuttle the league’s expansion plans entirely in order to have Little Brother join instead.  It works!

Does that timeline really look like a situation where Little Brother can go and completely screw Big Brother only 8 years when Big Brother directly called in favors to get Little Brother into the ACC?  Make no mistake about it – UVA would be screwed in this situation.  The notion that UV A would be unscathed if Virginia Tech left is a fallacy.  If we believe that the ACC would lose TV money with Virginia Tech leaving (very possible) and/or even worse, the long-term stability of the ACC that UVA founded (another strong possibility), then Virginia legislators are going to put the smackdown on that move.  It’s not just about the ACC or UVA simply surviving here.  At least in the case of Texas A&M, leaving for the SEC wasn’t ever going to damage Texas financially at all and in a strict political sense, the Aggies is closer to UT’s equal in terms of power.  The Commonwealth of Virginia, however, is heavily ACC country and it wouldn’t go over well to see a Virginia-based university that begged politicians to force it in then turn around and completely destabilize it less than a decade later. As a result, I don’t believe that Virginia Tech going to the SEC is realistic.  It’s the best combo of new markets and solid football for the SEC, but that doesn’t mean that they’re attainable.  There’s NFW that a public flagship university that was founded by Thomas Jefferson is going to get screwed by a fellow in-state institution here.

(It’s certainly ironic that a school that the ACC didn’t originally want in 2003 may end up being the key to the conference’s long-term stability.  Just as UVA had circumstantial veto power when the ACC last expanded due to the UNC/Duke bloc against any type of addition, Virginia Tech has ended up in the position where it may singlehandedly determine whether the ACC stays intact.  That’s the type of position that legislators love to pounce upon.)

NORTH CAROLINA STATE

Here’s a link to the website of the  University of North Carolina system.  If you look at the list of institutions controlled by the UNC Board of Governors, you’ll find North Carolina State University listed there.  This means the UNC system has to ultimately approve any conference move by NC State.  If you haven’t figured out by now why UNC and NC State will never, ever be separated, I can’t help you.  Considering UNC isn’t going to ever head to SEC for academic and control reasons, NC State isn’t going anywhere, either.

FLORIDA STATE

Florida State is really the only ACC school that I could realistically see heading to the SEC.  Its Big Brother is the one that’s already in the SEC, so this isn’t a situation where Little Brother would somehow be abandoning Big Brother like Virginia Tech or NC State.  It’s probably up to the University of Florida as to whether FSU would get an invite.  The rumored “Gentlemen’s Agreement” among SEC schools to not add any expansion candidates in current SEC states seems more rooted in giving deference to fellow in-state institutions as opposed to some type of outright ban.  FSU doesn’t bring a new market, but the Seminoles clearly have the top national football brand in the ACC and that may trump any territorial overlap concerns with the Gators.

CLEMSON

Clemson is one of the other ACC schools that may accept an SEC invite despite the difference in academics, but the issue is whether Clemson actually brings much to the SEC.  I find Clemson to be more of a fan-based wish as opposed to a financially-sound addition.  To be clear, Clemson has a great fan base and solid athletic programs across-the-board.  However, I think that the SEC looks at them in the same manner that the Big Ten looks at Pitt: a great fit in everything but straight cash homey.  The SEC already has the flagship in Clemson’s home state of South Carolina with a relatively low population while the Tigers don’t have the national name of FSU to compensate.  If you could move the Clemson campus to virtually any state outside of the current SEC footprint, then it would be a top target.  Unfortunately, the one thing that a school can’t change is location unless it’s an online diploma mill.  Speaking of Pitt, by the way…

PITTSBURGH

Even as a guy that is largely known as the blogger that wrote about the possibility of Big Ten adding Texas, the thought of Pitt going to the SEC feels geographically out of whack even though the actual distance may not actually be as far as you think.  It’s a strange thought on the surface and not a cultural or institutional fit, although with the footprint and mishmash of different types of schools in the Big East now, we’re probably at the point where it doesn’t matter.  Pitt has everything checked off that you’d want in a school with great academics, a long football history, and a top tier basketball program.  This would be purely a money play for the SEC to get into Pennsylvania, though, and while money is certainly factor #1 in any conference decision, those types of moves generally don’t work out without some intangible cultural and institutional ties, too.  Pitt might end up being the beneficiary of the domino effect in the event that the SEC takes Florida State and then the ACC needs a replacement (where the Panthers would be a much better match).

WEST VIRGINIA

A year ago, I couldn’t see any reasonable way for West Virginia to end up in the SEC.  Now, though, the Mountaineers might be the most realistic frontrunner with the way everything has played out.  WVU is pretty similar to Iowa – a rabid statewide fan base in a small immediate market but whose grads disperse to major markets nearby and have an incredible traveling reputation.  (Differences: WVU has a functioning basketball team along with top tier rifle and couch burning programs.)  The Mountaineers would be a great cultural fit with the SEC while getting the conference some exposure in the Mid-Atlantic region.  Whether the SEC can get over the school’s small market the way that the Big Ten got over Nebraska’s low population base is another story.

MISSOURI

Ah, Mizzou.  I know that there are a lot of Missouri fans that are convinced that I have it in for them as an Illinois alum, but to be honest, it would’ve been great strictly from an Illini perspective to have had the Tigers as a conference rival in the Big Ten.  The issue was that Mizzou is the kind of school that makes a lot of sense in a multi-school expansion (good TV markets, academics, football and basketball), yet they aren’t necessarily stellar enough in any category to make them the lone addition.  The SEC is probably going to look at Mizzou in a similar fashion, where they likely weren’t going to make the Tigers the primary target but could be very attractive in a pairing with Texas A&M.

My somewhat educated opinion is that the ACC is going to stay intact, so it’s going to come down to a choice between West Virginia and Missouri for the SEC.  Mizzou has the advantage in TV markets and recruiting areas, while West Virginia has the edge in cultural fit and fan base intensity.  If I were in Mike Slive’s shoes, I’d choose Missouri, but I’m getting the impression that Mizzou may stick around the Big 12 minus 2 minus 1.  That’s what happens when your university president heads up the Big 12 expansion search.  As a result, West Virginia is who I’d wager on becoming SEC school #14.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

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In America, You Leave Big 12. In Soviet Texas, Big 12 Leave You!

Before we get to the latest conference realignment news of Texas A&M sending an effective break-up letter to Dan Beebe and the Big 12, let’s take a moment to pour out some Cris in memory of the Cy-Hawk Trophy Version 2.0.  It lived for less than a week, but it left an indelible image in the minds of Americans the same way that the chick from The Exorcist warms your heart the first time you see her head turn around 180 degrees.  Only this trophy could make the Altoona Senior Bowling League Trophy with a Mold-a-Rama Lion Pasted on the Side (known in some circles as “The Land Grant Trophy”) look like the freaking Stanley Cup by comparison, which was a phenomenal achievement.  It’s a shame that it received a Suge Knight cap in its ass before it even had a chance to explore the world.

As for Texas A&M changing its status to “Single” on its Facebook account, it’s been something that’s been coming down the pike for the last couple of weeks.  What’s interesting is that my questioning of the financial parameters on the SEC side was confirmed by a conference official in the New York Times:

The official acknowledged that because of the length and structure of the SEC’s current television contract, adding Texas A&M and a 14th member would not be financially beneficial from a rights standpoint.

Texas A&M and Team No. 14 are expected to receive a pro rata share equal to what the SEC’s 12 current universities are making: an average of about $18 million in league payouts. (Individual universities can make more money from their separate television deals.)

The SEC deal, which ends in 2025, has a few windows when it can be renegotiated but no one from the SEC or the networks expects any radical change.

So, this move is NOT about the SEC being able to reopen its television deal in order to gain more money than what the United States currently has on hand to pay Social Security checks (as so many people have assumed).  Maybe the SEC sees this as the one opportunity to get A&M in the next couple of decades and that’s why they’re moving now despite not being able to realize much (if any) TV revenue from their addition until after 2024.  Whatever the reasoning might be, it seems that since the SEC can’t just open up its TV contracts again by expansion, such expansion is going to be kept at a minimum for now.  As a result, the obituaries being pre-written for the Big 12 and ACC from the SEC supposedly going into 16-school superconference mode immediately are way too premature.  The SEC will need to find a school #14 fairly soon, but who knows who it will be.  (I do NOT believe for a second that it will be Virginia Tech, but I’ll write about that more extensively in a separate post.)  Right now, appears that either (a) the Big 12 will lose another school to the SEC on top of A&M, such as Missouri or (b) the Big 12 and one of either the ACC or Big East (maybe West Virginia) may lose a school to the SEC, yet in each event those leagues will still continue to live.

This gets to this question: who the hell would join the Big 12 after losing A&M and maybe another school?

Let’s start by putting some asinine “Notre Dame to the Big 12” proposals to rest.  Somehow, a friendship between Jack Swarbrick and DeLoss Dodds with a 4-game football series over the course of 8 years has been transformed by some in Big 12 country to signal Texas and Notre Dame working together to split up the college football universe.  (Examples of this aren’t just in Texas, but the Kool-Aid is spreading all the way to St. Louis, too.)  Putting aside the fact that Notre Dame would effectively throw away, well, ALL of its rivalries in this scenario in order to play Texas Tech, Iowa State, Oklahoma State and friends (as opposed to the more simple solution of just playing the two schools that are of interest them of Texas and Oklahoma as an independent… which ND happens to be already doing), I’ll reiterate what I’ve stated several times on this blog before: independence is a school identity issue for Notre Dame, NOT a TV money issue.  It continues to amaze me how many people think the money that ND is getting from NBC is somehow special when Northwestern and Washington State are absolutely murdering the Irish on that metric in their respective conferences’ equal revenue sharing arrangements.  The point is that ND isn’t independent in order to maintain an NBC contract.  Instead, it’s the other way around: ND has an NBC contract as a means to maintain independence.  In other words, the endgame for ND is independence in and of itself (not the money that is made from being independent, as the school has plenty of money from its alumni base).  Thus, all of the suggestions that the Longhorn Network shows how the Big 12 could offer ND a way to keep its NBC contract are completely irrelevant, as even if that were the threshold issue (and it isn’t), the Big East would gladly take in ND on that basis or, better yet, they could just stay independent.  Now, if we get to a model where there are 4 16-school superconferences and you structurally MUST be a member of one of those 4 leagues in order to have access to the national championship game, then that’s the point where ND would join a conference.  It won’t be a moment before that point, though.

Getting that out of the way, let’s take a look at some realistic candidates to join the Big 12:

1. BYU – This is really the Big 12’s best target that would almost assuredly accept.  I’ve gone over why I believe that BYU would actually be fairly successful as an independent and that translates into being a viable addition to an AQ conference like either the Big East or Big 12.  Based on fan base size and long-term TV value, BYU is clearly the most valuable school available in the non-AQ ranks.

2. Louisville – While conference realignment is all about football, it should be noted that UL was #2 in the country in basketball revenue in its last season in Freedom Hall.  With its new Yum! Center (or as I like to call it, the “KenTacoHut Center”) revenue, the school will almost assuredly be #1 on that list when last year’s figures come out.  At the same time, UL has a solid football fan base that has simply been beaten down by some horrible coaching over the past few years.  If I were Dan Beebe, my plan would be to extend invites to BYU and Louisville immediately after A&M makes it exit.  The issue with Louisville is that they may prefer to stay in the Big East, although that particular league may not come out unscathed if the ACC takes a replacement school or two from there.  I’ve talked to a number of Louisville alums who, at a fan level, do not support a move to the Big 12, but if we’re talking about a league that’s reasonably assured of keeping both Texas and Oklahoma, UL’s leadership might see things differently.

3.  TCU – A Big 12 with both UT and A&M has zero need to add any other Texas-based schools.  With A&M leaving, though, quality becomes more of a concern than markets and it may be more beneficial to go even further into the Texas market compared to some of the other non-BYU non-AQ options out there.  I had been pushing TCU to the Big East for a very long time and was happy to see that marriage happen, yet there’s a chance that they’ll never move in together.  Like Louisville, though, the Big 12 may actually not be that attractive compared to the Big East right now. Adding TCU would be a good football move for the Big 12, but the good (and/or forced) political move would possibly be adding…

4. Houston – There seems to be two schools of thought regarding Houston going to the Big 12.  The first is that this would be a nice move from a political perspective, where the leaving of one Texas-based university from the Big 12 opens up an AQ spot for another school from the state.  If we also believe that UT enjoys tons of control, this is yet another school that it can lean on for the long-term.  The other school of thought, though, is that UT would want nothing to do with Houston.  In essence, it’s almost too easy of a political bailout for A&M while UT ends up being forced to always take care of UH down the line if the Longhorns ever want to explore other options (i.e. heading to a Pac-16).  We’re already seeing some Texas politicians getting into the act on this front.  A year ago, I would’ve put UH near the bottom of the list of any possible Big 12 candidates.  Now, though, they may very well be the most likely next addition.

5.  UNLV – Location, location, location.  This market ought to have a pro franchise yet all of the leagues are still spooked by the tiny bit of gambling that occurs here.  Nevada is also the most populous state that doesn’t have an AQ school.  I’m always surprised that UNLV doesn’t get a little more love in these conference realignment scenarios.  As far as the non-AQ schools go, they have some fairly nice attributes with virtually no local competition (albeit with more value on the basketball side as opposed to football).

6. Air Force – National following and generally performs the best out of the service academies.  From a pure financial perspective, Air Force might be right behind BYU in terms of desirability.  As for actual football, though, there’s a big-time risk that the Falcons will have competitive issues at the AQ level in the way that Army couldn’t even handle C-USA.  There’s simply always going to be a limit to how well Air Force could ever perform (not that this is unjustified, as its students have far more important duties than playing football).

7.  New Mexico – Flagship university of a fast-growing state with an excellent basketball fan base.  The problem: they’re to football what Rebecca Black is to singing.

8.  Memphis – Ditto, only it’s not a flagship.

9/10.  SMU/Rice – All you need to know is here.

Purely throwing crap against the wall right now, I’d say that A&M is the only loss from the Big 12, which will spur DeLoss Doss… er… the conference to invite BYU, Houston and UNLV to get back up to 12.  In other news, we have real football games being played next week.  It can’t come soon enough.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

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The Jump to Conclusions Game: Why Angry Aggies Aren’t Enough to Move Texas A&M to the SEC

Nature abhors a vacuum and with a month to go until football season starts, conference realignment talk is back at a fever pitch even though there’s nothing really going on. The latest scuttlebutt is that Texas A&M is dancing with the SEC again with the rest of the Big 12 getting all hot and bothered about their high school recruiting targets getting TV time on the Longhorn Network (which has been placated… for now).

Believe me – I loooove conference realignment talk. It’s the reason why 99% of you are reading this blog in the first place. However, the “Texas A&M to the SEC” rumors are driving me up the wall, not necessarily because it would never happen (even though that’s what I personally believe), but that so many commentators on this subject simply argue that “Angry Aggies = SEC Move” without any further analysis. (For the purposes of this blog post, I will focus on Texas A&M, but the same principles can be applied to rumors involving angry Oklahoma and Missouri fans.) I went through a fairly detailed look at why I didn’t believe that A&M could go to the SEC several months ago and think that all of those arguments still hold true.

To be clear, I believe Texas A&M is an extremely valuable school and if the SEC could add them with no conference realignment repercussions elsewhere, then I could see it happening. A&M has a lot more value than the average UT fan would likely admit. The problem is there could be major conference realignment repercussions that the SEC will not want to witness happen (i.e. its main competitors getting even stronger with the Pac-12 adding Texas and/or the Big Ten adding Notre Dame) – the SEC wanting to add A&M as a reactionary move in 2010 is much different than pulling the trigger and causing the dominoes to fall in 2011. At the same time, A&M’s value is exactly why UT won’t just let them walk away.

Regardless, there’s a segment of the college football fan population that’s simply always going to believe that Texas A&M is heading to SEC just because the Aggies are pissed off. (Remember Missouri was pissed off at the Big 12 last year, too. Also look at all those Big East schools that are supposedly pissed that the conference won’t split. Tons of options for all of them, right?) That’s fair enough, but all I ask of this segment of the population is to address the following roadblocks to that ever happening:

1. The SEC can’t just rip up its TV contracts simply because it expands – A decent number of columnists/bloggers have taken SEC Commissioner Mike Slive’s comment that there are periodic “look-ins” for its contracts with CBS and ESPN and came to conclusion that the conference could set fire to those deals in the event of expansion. While the terms of the SEC TV deal are not public (and that’s the case for any conference), this is a dangerous assumption that I would wager is 99.99% incorrect. (The .01% allows for the slight chance that Slive has compromising pictures of various CBS and ESPN executives with Casey Anthony.) ESPN certainly doesn’t believe that the SEC’s “look-ins” can reopen the TV deal:

The agreement with ESPN calls for a “look-in” review after the first five years but can occur sooner, said Burke Magnus, ESPN senior vice pres ident of college sports programming.

“We knew when we made a 15-year deal that time was not going to stand still so we purposely built in these look-ins,” Magnus said. “They don’t reopen the deal. There’s no outs. It’s an opportunity for both of us to really take stock of where we are and see what we could be doing better.”

It is standard operating procedure that these types of contracts have provisions that protect the network, NOT the conference, in the event of membership changes. In a post by the excellent college TV sports blogger mattsarz about the C-USA/ESPN lawsuit, he attached the underlying TV contract that was made public as part of the complaint that was filed. Here’s the language about regarding membership changes:

10. CONFERENCE COMPOSITION

(a) Essential Institutions. The participation and availability for televised play of the following academic institutions shall be deemed to be of the essence of this Agreement: University of Texas El Paso, Rice University, University of Alabama-Birmingham, University of Tulsa, University of Southern Mississippi, Memphis University, Tulane University, University of Houston, Marshall University, University of Central Florida, East Carolina University and Southern Methodist University.

(b) Unavailability. If any Conference team leaves the Conference or is otherwise unavailable for televised play as authorized by this Agreement (in either case, “Unavailable”) for any Season during the Term then ESPN and Conference will negotiate in good faith after such Unavailability comes to ESPN’s attention to determine appropriate adjustments to this Agreement. In such negotiations, the parties shall take into account, among all other relevant factors, any new members that are added to the Conference in replacement of the Unavailable members. If the parties cannot agree on the appropriate adjustments, then ESPN will have the right in its sole discretion to elect by the May 1 prior to the affected Season (unless such Unavailability occurs thereafter, in which case ESPN will have the right to make its election within 30 days after it is notified by Conference of the Unavailability) to reduce the rights fees hereunder in the same proportion as the number of Unavailable teams bears to 12. ESPN will also have the right at any such time to terminate this Agreement if the Conference has in any season fewer than ten member institutions that are NCAA Division I-A members and that are available for televised play as provided above. In addition, if additional institutions join the Conference (i.e., bringing the number of member institutions to 13 or more), then within 30 days after ESPN is notified by the Conference to that effect, ESPN and Conference will engage in good-faith negotiations regarding potential increases to the rights fees due hereunder.

As you can see, ESPN was able to get a concrete reduction in fees or even completely terminate the agreement if C-USA lost enough members, but if C-USA added any members, all that the parties would be obligated to do was to engage in “good-faith negotiations”, which as an attorney I can say is Kumbaya B.S. with no real meaning. ESPN was the only entity with a legitimate stick here. A conference would only have power if it actually had concrete termination rights in the event of an expansion, which wasn’t the case in the C-USA contract.

Even though C-USA is relatively small player, we can deduce that the power conferences also have a similar clause. The Big Ten, for instance, gained a new marquee member in Nebraska last year and even added a brand new conference championship game (which wouldn’t happen in the case of SEC expansion). If the Big Ten had a termination right that some are assuming that the SEC somehow has, then Jim Delany would’ve called ESPN ten seconds after the new Pac-12 monster contract was announced and said “I’m out!” That obviously hasn’t happened – the Big Ten still has to wait until its current TV deals are done in 2016. It’s also instructive that both the ACC in 2003 and the then-Pac-10 in 2010 performed their respective expansions only a few months prior to their respective TV rights going back up for open bid. That shows that those conferences needed to time their expansions to coincide with their new TV deals (as opposed to the other way around, as the A&M-to-the-SEC believers are arguing) because that’s the only way that they could receive the financial benefits from expansion immediately.

Frankly, this all makes sense. Networks would never reasonably agree to tearing up TV contracts based on expansion because they want to know who the conferences are expanding with (not just expansion in and of itself), and even then, it’s almost impossible to assign a value to any prospective expansion candidates ahead of time. In turn, networks can definitely assign a value to a conference as presently constituted, so they have leverage to get out of deals (or receive relief) in the event that such conference loses members.

So, unless Mike Slive can produce some Casey Anthony photos, we should assume that the SEC has terms just like everyone else: the SEC is stuck with its deals until 2024 unless its TV partners willingly give it more money prior to that. This brings us to the next point…

2. ESPN isn’t going to willingly hand the SEC more money for expansion – Let’s take a quick look at where ESPN stands right now. First, ESPN worked extremely hard to keep the Big 12 together last year in order to block the formation of superconferences by going so far as to give that league the same amount of money even though it had just lost its most populous non-Texas state (Colorado), a marquee national name (Nebraska) and a conference championship game. Second, ESPN has just invested a ton of capital in the Longhorn Network, which essentially depends upon the Big 12 surviving as none of the other BCS conferences besides maybe the Big East would let that monstrosity live.

Call me crazy, but when considering those two points, it seems quite far-fetched that ESPN would actually provide an incentive to the SEC to expand with Texas A&M (and/or Oklahoma and/or Missouri and/or whoever else you want to throw in) that would directly kill off the Big 12 that ESPN has every incentive to save. Plus, with the amount that ESPN is paying the Pac-12 now and with the Big Ten contract going up for bid in a couple of years, it doesn’t make any sense that the network would give the SEC any ability to increase its rights fees prior to 2024. If the SEC’s contract was up in a couple of years like the Big Ten’s deal, then maybe I could see ESPN throwing more dollars in order to lock in an extension, but there’s no business logic for the network to re-open a deal that’s locked in for the next 13 years that the SEC can’t do anything about.

3. Objectors to high school games on the Longhorn Network are arguing semantics (and that’s ultimately a losing argument) – There’s a massive public flagship university located in one of the top football recruiting states in the nation that has entered into a multi-year multi-million dollar third tier rights deal with a regional sports network that is wholly-owned by a large multimedia conglomerate. There are some football and basketball games along with coaches’ shows and other promotions showing the university. The RSN also telecasts high school football games that potentially showcase that university’s recruits. Such public flagship university does not own any part of such RSN.

I’ve just described the contract that the University of Florida has with Sun Sports. It also describes the deal between the University of Texas and ESPN for the Longhorn Network. Structurally, the two deals are virtually exactly the same. ESPN completely owns the LHN, and therefore, controls its programming decisions, just like Fox owns and controls Sun Sports. The main difference is branding, where Florida is part of a network that also shows the Miami Cheat (among other teams) while Texas has its Longhorn moniker in the ESPN’s network’s name. So, does the NCAA come down on the LHN for a branding decision but doesn’t care about Sun Sports? If the LHN simply changed its name to “ESPN Austin”, would it make a difference? Is a network that has 10% UF content acceptable, but another with 90% UT content unacceptable?

Note that this is different than the BTN and Pac-12 Network situations, where the schools in the Big Ten and Pac-12 have actual equity interests in those channels. This makes it much easier for the NCAA to regulate those types of setups or, more importantly, regulate them in a way where the NCAA doesn’t lose in a court challenge. The Texas relationship with the LHN, on the other hand, is really just a straight-up traditional rights fees deal that Florida and a whole host of other schools have with various regional sports networks. As a result, the NCAA, the Big 12 and any other challengers to the LHN would largely have to rely on semantics (the name “Longhorn Network”) with subjective benefits as opposed to the ownership structure of the network itself that can objectively measured, and courts hate arguments about semantics. If ESPN thought the fight was worth it (and that’s a business question as to whether it would spend millions of dollars in legal fees in order to show high school games on TV), it would likely flatten the NCAA (quite possibly the most blatant example of an antitrust violation that we currently have in America, which is a subject for another blog post at some point) in court, just as the University of Oklahoma did in its landmark lawsuit where the Supreme Court struck down the NCAA’s control of TV rights (thereby opening up the ability for conferences and schools to freely enter into contracts with TV networks directly as we see today). The NCAA telling a network that isn’t actually owned by a member school what it can and cannot show on TV could be construed as an overstepping of its authority and, considering the inherently collusive nature of the organization (hundreds of schools making collective decisions that affect students, agents and media personnel that aren’t even employed by such schools), it needs to be careful on how it phrases its regulations.

When the LHN deal was first announced, I was initially puzzled when UT didn’t take an equity interest in the channel, but we now see one of the main benefits. Is showing high school games on the LHN shady? Absolutely! Can the NCAA or Big 12 regulate it? It could try, but at face value, I doubt it would withstand a court challenge. The Big 12 athletic directors themselves have put the kabosh on high school games on the Longhorn Network for this year, yet I’m sure we’ll see this issue come up again next summer and the conference could face the same legal scrutiny as the NCAA would. If ESPN believes the fight is worth it, the NCAA is a fairly easy lawsuit target.

4. People that keep ignoring Texas politicians will get fooled again – Fool me once, shame on you. Fool me twice, shame on me. Fool me thrice, I’m in fucking denial. In the three major conference realignments since the 1990s, two have been heavily shaped by the whims of Texas politicians. The third was shaped by the Virginia legislature. I’ll point back to my “You Can’t Always Get What You Want, Aggies” post that goes through why it’s critical to take into account the irrational nature of Texas politicians with respect to anything regarding football. At the very least, it would be nice to see some other commentators on conference realignment that this is a very real impediment to change. Gov. Rick Perry might be a former Aggie Yell Leader, but if he wants to run for president, he’ll need to raise a lot of money from UT alums (and Texas Tech and Baylor alums), which brings us to the next point…

5. UT needs A&M in the same conference together – Many UT alums likely won’t admit it, but as I’ve stated before, Texas A&M is an extremely valuable school. That’s why UT simply isn’t going to let them walk away, and if it means making some financial concessions or telling ESPN to not show high school games on the LHN to keep the peace (along with applying their own political pressure plus the support of Tech and Baylor), then they’ll do it. There were a number of factors that went into play in the Pac-16 deal collapsing last year, but the threat of A&M heading to the SEC at that time was extremely high on the list. It’s instructive that the Pac-16 deal could’ve easily moved forward if UT was fine with only moving with Tech (and maybe having Utah or Kansas replace A&M in the Pac proposal) while A&M went to the SEC, yet it didn’t happen. I’ll always remember one of the first comments from a connected UT alum on this blog when the Big Ten first announced that it was exploring expansion almost 2 years ago and how he described that UT, in no uncertain terms, would not let A&M head off to the SEC as the Longhorns knew that opening up the state of Texas to that conference for TV and recruiting purposes would be a killer for their own program.

At the same time, count me in as someone that will always believe that the prospect of UT going independent is an empty threat. Money is important, but many commentators are ignoring how important institutional culture is in making decisions, too. Ultimately, UT needs an entourage like a Hollywood starlet. The school’s actions time and time again have shown that having power over others is how it gets it rocks off. It wants to have schools like Texas Tech and Baylor dependent upon it and it certainly doesn’t want A&M be in a separate higher profile league. UT doesn’t just want to make the most money – it wants to control college football in the state of Texas completely, and that requires A&M to be in the fold. Notre Dame is a J.D. Salinger-type recluse that doesn’t want any attachments to anyone, which is why they have chosen to be independent as an institution (even though they’d actually make substantially more television money in the Big Ten). UT simply isn’t like that – it has always positioned itself as the proverbial sun for a bunch of other schools.

UT and A&M have come very close to separating two times before over the last two decades, yet the leaders of both schools have never been able to pull the trigger (even if some their respective fans would love to use a machine gun on the relationship). A combination of politics, institutional culture and uniquely shared endowment money that makes football TV revenue look like pocket change (see the Permanent University Fund) has always kept them together.

Could Texas A&M end up in the SEC? I guess anything is possible, but let’s be clear that just because Aggies are angry doesn’t mean that they’ll move to the SEC. Any rational analysis needs to address (1) why the SEC would expand when it has no leverage to renegotiate its current TV contracts (meaning that the current SEC schools would be subsidizing any expansion until 2024), (2) why ESPN would help out the SEC on that front when it has direct interests in keeping the Big 12 alive, (3) how a court challenge to any restrictions on showing high school games on the Longhorn Network would turn out, (4) why Texas politicians would suddenly be wallflowers on conference realignment when history clearly indicates that they are not only not wallflowers, but completely interventionist and (5) why UT would just roll over and let A&M walk away. I would love to entertain arguments that address all of those massive roadblocks. “Aggies are steaming mad”, however, isn’t a valid argument.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from ThinkGeek)

Big East BFF with BYU?

There’s a fairly well-known story about how Bobby Knight, who had coached Michael Jordan on the U.S. Olympic team in 1984, called up his friend and then-Portland Trailblazer GM Stu Inman prior to the NBA Draft that year to sell him on taking MJ with the second pick.  (It was assumed and unquestioned by everyone at that time that the Houston Rockets would take Hakeem Olajuwon at #1.)  Inman kept saying, “We need a center.” Knight responded, “Then draft Jordan and play him at center!

Inman didn’t heed Coach Knight’s advice and ended up taking Sam Bowie, leaving the Chicago Bulls to pick Jordan at #3.  We all know what has happened since then: a Bulls dynasty, millions of Nikes sold, the Shrug and even coming full circle years later with Greg Oden spending more time taking cell phone pictures than actually playing, the Bulls getting Derrick Rose with a 1.7% lottery chance and the Taj Majal teabagging Dwyane Wade last Sunday night.  The lesson is that in the draft for any sport, you should take the best player on the board regardless of perceived need or fit.

In the world of non-AQ schools, the best school on the board to move up to the AQ level is BYU (and I don’t believe there’s a close second).  The school has an athletic department whose revenue and size is right in line with other AQ schools, sells out a 63,725-seat football stadium consistently, travels extremely well for bowls, has a nationwide following among members of the LDS, and even boasts a top-level basketball program.  However, the two most geographically accessible AQ conferences for BYU don’t really want them (the Pac-12 on religious grounds and the Big 12 for the lack of financial need for Texas and friends).

Enter the Big East, where BYU pretty much delivers everything that the conference could possibly want in an expansion candidate… except that it’s a juuuuuuust a bit outside of the Northeast.  I’d compare it to one of those draft decisions where there’s a player on the board with all of the talent in the world but has a little reefer problem – it’s a 99% dream pick with a 1% glaring issue.

Still, it didn’t really surprise me that much that the Big East apparently had a cup of coffee (or maybe a can of caffeine-free Diet Coke) with BYU to see if the Cougars would entertain a football-only invite.  Who knows whether this will really lead to anything, but count me in as someone that likes this line of thinking for the Big East.  I’ve proposed the Big Country Conference in the past (a coast-to-coast football-only conference with the Big East football members as the pillars) along with expounding the value of BYU.  My position is that if the Big East really wants to expand for football, then it needs a ready-made school to plug-in as opposed to searching for potential or focusing on geography.  (I was pushing TCU for the Big East many months before they were publicly on the radar for the conference.)  The usual suspects such as Central Florida, East Carolina and Houston are a bit more geographically-friendly for the Big East compared to BYU, but nowhere near the same level in terms of history, fan base size and financial resources.

Now, is this a good idea for BYU?  As a newly minted independent, it’s guaranteed at least three games per year on ESPN worth $800,000 to $1.2 million per game.  That means $2.4 million in TV money annually from ESPN at a minimum and with attractive games on the future schedule with Notre Dame and Texas, BYU is probably looking at closer to the $4 million to $5 million range just for football TV rights, which is more than what the Big East football members are currently making from ESPN for both football and basketball (around $3 million per year).  Coupled with BYU TV and from a pure television contract perspective, BYU may very well be better off as an independent than joining the Big East at this time.

At the same time, the travel burden of being a western outpost in an Eastern-based conference is really on BYU as opposed to the rest of the Big East.  Is it all worth it in order to join an AQ conference?

I would unequivocally say yes.  That status in and of itself is invaluable in terms of recruiting, national perception and certain in terms of competing with in-state rival Utah (who just hit the lottery with the Pac-12’s new TV deal).  The Big East TV contract is due for at least a market-based increase in a couple of years. So, even if BYU’s ESPN money looks good right now, it may not look so hot compared to a new Big East deal.  Also, a 10-2 BYU in the Big East is probably going to a BCS bowl, whereas a 10-2 BYU as an independent is going to be scrambling around to find a second-tier bowl bid.  Finally, if BYU thinks that it would be a good idea to wait around to see if the Big 12 would expand down the road, that certainly isn’t a guarantee and even if the Big 12 really did want BYU, the school would actually be even more attractive as having had AQ status.  Offers for spots in AQ conferences are few and far between and it wouldn’t be wise for anyone from the non-AQ level to pass those up.

Now, I could understand if BYU won’t consider anything less than a full invite to the Big East… and if I’m running the Big East, I’d give it to them.  BYU is really the only realistic “big” move that the Big East could possibly make where they would provide a material increase in the value of the conference’s deals on both the football and basketball sides.  Therefore, despite the fact that a Big East-BYU marriage would stretch the conference far west, that geographic issue is far outweighed by everything else that the Cougars bring to the table.  It may not be a perfect fit, but the Big East and BYU are ultimately the best players on the board for each other.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from byucougars.com)

New Leader of the Pac

The Pac-12 is ready to announce a massive new television deal with Fox and ESPN worth $250 million annually.  (No one has been covering this story better than Jon Wilner of the San Jose Mercury News.)  I certainly have to give props to Pac-12 Commissioner Larry Scott here.  Up to this point, I’ve thought that he was smart and aggressive but more full of bluster with big ideas without necessarily the ability to implement them.  The amount of the Pac-12 deal, shows that the conference made a smart move in hiring from outside of the college administrator ranks.

Ultimately, the reasoning for a TV rights fee is akin to examining the price of a stock.  A portion of the price is going to be related to the market overall, another portion is connected to the industry sector, and there’s a final part that is based on the fundamentals of the individual company itself.  It wasn’t a surprise that the Pac-12 was able to raise its TV rights fees significantly, as the demand for sports programming in general has been skyrocketing over the past few months.  That’s a market-based factor that all sports entities negotiating new TV deals are benefiting from right now, which I examined in-depth in my last post.  What I didn’t expect was that the Pac-12 would vault itself to a position alongside the Big Ten and SEC in terms of TV revenue so quickly.  The Big Ten has the benefit of having the Big Ten Network that can take advantage of the market trends until its ABC/ESPN ends in 2016, but the SEC is locked into its CBS and ESPN deals until well into the next decade.  That doesn’t mean that the Pac-12 is inherently as valuable as either the Big Ten or SEC.  Indeed, the Big Ten and Pac-12 negotiated for the rights to their respective new conference championship games with Fox at virtually the same time.  Head-to-head, the Big Ten game garnered over $23 million per year, while the Pac-12 game received $14.5 million per year, so that gives you an idea of what the conferences are worth relative to each other when you take timing out of it.  My impression that the SEC championship game would be worth even more.  Still, it’s significant that the Pac-12 seems to have been able to pull away from the ACC and non-Texas/Oklahoma portion of the Big 12.

So, what are the fundamentals specific to the Pac-12 that led to this deal (as opposed to just the overall rising tide of sports fees)?  One important point that I’ve mentioned before but probably underestimated in the scheme of things is that the Pac-12 is the only conference with a BCS monopoly in its own footprint.  In fact, with the additions of Colorado and Utah, it’s the only BCS conference located in the entire Pacific and Rocky Mountain Time Zones.  That’s a pretty massive swath of area to effectively have all to yourself.  In contrast, all of the other BCS conferences compete with at least 2 other BCS conferences in their footprints.  For the the Big East in particular, it has to compete with all of the other BCS conferences in its footprint except for the Pac-12.

Another item to note is that Fox needed to retain the Pac-12 very badly for its owned-and-operated West Coast regional sports networks, especially FS West in the Los Angeles market.  FS West is suffering from the blow of losing its most valuable property of the Lakers next year, who are pouring salt in the wound by creating two competing networks (one English and the other Spanish) with Time Warner Cable.  Losing Pac-12 sports on top of that would have left FSN West to rely on the Clippers… and I don’t care how badass Blake Griffin might be (and he’s about as badass as one can be badass), but if I’m Rupert Murdoch, I’ll be damned if I run any organization that has to rely on the Clippers.  With ownership of FS Arizona and a minority interest Comcast SportsNet Bay Area, Fox had some heavy incentives to protect or expand its Pac-12 programming.

(Note that Fox’s owned-and-operated regional sports networks are heavily concentrated in California, Arizona, Texas, the Great Plains Midwest and the Southeast.  Looking at that lineup, it should come as no surprise why Fox paid up heavily for the Pac-12 and Big 12 TV rights and sent in a large bid for the ACC.  The Northeast markets, on the other hand, are largely the domain of Comcast RSNs with Fox largely being shut out.  This is instructive as to who might be (and not be) looking at the Big East’s TV rights down the road.)

ESPN expanding its relationship with the Pac-12 is a little more difficult to read.  Variety has indicated that the Pac-12 has agreed to provide 4 Thursday night and 4 Friday night football games per year to ESPN, so there seems to be a push from the Worldwide Leader to get more higher quality weeknight college football contests.  The Pac-12 also allows for late night games on Saturdays to compensate for the moves of Hawaii and Fresno State from the WAC to the MWC (which doesn’t show any games on ESPN).  Finally, there could be a return of a 11 pm Central Time Big Monday basketball time slot allocated to the Pac-12, which ESPN used to have for Big West or West Coast Conference games.  Overall, ESPN’s modus operandi may very well have been to ensure that neither Comcast nor Turner Sports would end up with the Pac-12, who could have been used as a cornerstone to really have beefed themselves up as legitimate college sports broadcast competitors.

It’s also a bit of a surprise that a Pac-12 network would be wholly-owned.  This is a good thing if the network can receive basic carriage, but could be a roadblock if there are any carriage disputes.  The Big Ten Network, which is 49% owned by Fox, was able to leverage its basic carriage with DirecTV (which was owned by Fox at the time of the launch of the BTN) to apply pressure on cable operators, while the MLB Network garnered one of the largest basic cable launches of any channel in history by offering minority stakes to several cable companies in exchange for carriage.  Those cable companies also provided capital start-up costs.  On the other end of the spectrum, the NFL Network (wholly-owned by the NFL) is still battling cable operators 8 years after it went on the air.  There seems to be a presumption that the Pac-12 wanted to have 100% ownership of a network, but I’m not so sure that’s the case with the amount of ramp-up costs involved and how critical basic cable carriage is for success.

Regardless, even if a conference network never even gets off the ground, I’m pretty sure the Pac-12 schools are acting like this right now.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Lehigh Valley Live)

What American Idol Viewers Show Us About Rising TV Sports Contracts

The Big 12 lost one of the best national TV draws in college football (Nebraska), the most popular college team in its largest and fastest-growing market outside of the state of Texas (Colorado) and its conference championship… and then signs a contract for a 350% increase for its second tier cable football rights with Fox.  Did Rupert Murdoch suddenly feel the need to go on a shopping free now that he doesn’t have to pay Glenn Beck anymore?  Is Dan Beebe getting a G5 and a pile of money so that Fox can cash in an insurance policy on Iowa State?  What gives?  Well, let’s take a look at some demographic shifts of the overall TV audience, how it has affected Fox’s most important property, American Idol, and how all of this explains why sports TV rights fees are generally going through the roof right now.

There are three massive changes to television over the past 5 years (and such changes are accelerating):

(1) More Old People Watch TV Than Young People – If you know anything about TV advertising, the overall Nielsen rating that a lot of networks like to trump in press releases is completely irrelevant.  The fact that CBS is the #1 watched TV network overall with top overall-rated shows in several categories has little bearing on what they are able to charge in terms of advertising rates.  Instead, the Nielsen number that really matters is what a show draws in the Age 18-49 demographic and, increasingly, the Age 18-34 demographic.  Historically, this emphasis on younger viewers has been justified with notions that older people are less likely to switch brands or purchase high-end products.  However, that really isn’t true anymore, as people over 50 generally have higher incomes and have shown to have more discretionary spending than their younger counterparts.

Now, the reasoning is a bit different: younger viewers are simply scarcer, therefore advertisers pay a premium to reach them.  Even though older viewers actually have more spending power than younger viewers, those older viewers watch more TV overall and can be reached throughout the day by placing ads on less expensive shows.

The difference between what advertisers will pay for a younger audience versus an older audience is massive – more massive than you probably could have ever guessed.  TVbythenumbers recently compared the ad rates for NCIS (which draws the largest overall audience of any scripted show on TV) and Glee.  It found that even though NCIS had 82% more overall viewers, the fact that Glee had 15% more viewers in the Age 18-49 demo and 92% more viewers in the Age 18-34 demo meant that Glee was able to charge 80% more than NCIS for every 30-second commercial spot.  It basically shows that viewers over 50 are effectively worthless from an advertising standpoint (and even viewers over 35 aren’t worth that much).  You can find a lot of shows that draw in the typical viewer of NCIS (even if that particular show brings in the most of them outright), while there are very few shows that bring in the demo that Glee delivers.  (For what it’s worth, I’m the type of person that enjoys dramas with deep and complex themes with subtle acting that doesn’t beat you over the head with blatant messages.  I can’t think of any show that provides less of what I’m looking for than Glee.)

With that type of advertising rate disparity, TV networks (both broadcast and cable) are continuously on the search for programming that attracts those younger viewers.

(2) More Women Watch TV Than Men – Here’s a fairly shocking statistic: out of the 63 prime time shows that were on the 5 major broadcast networks (for the purposes of this discussion, The CW gets counted as a “major network”) during the 2009-10 season, only 6 drew more male viewers than female viewers6 out of 63.  Three of those shows (The Simpsons, Family Guy and The Cleveland Show) are part of the Sunday night Fox comedy bloc that gets a lead-in from NFL games for half of the season.  Another one of those shows (24) is no longer on the air, a different one (Fringe) has been moved to a low-rated Friday night time slot and the last one (Chuck) has been on the cancellation watch list for a couple of years.  If you’ve ever wondered why ABC keeps churning out shrill high-budget prime time soap operas from Shonda Rhimes, there’s your answer.

Simply put, the TV networks are badly in need of a sausage fest and can’t seem to create any.

(3) More People Are Using DVRs – Nielsen recently reported that DVRs are in 38% of all U.S. households as of September 2010, exhibiting extremely rapid growth as that number stood at less than 5% in 2006.  Those users of DVRs are also younger and more affluent than the average television viewer.  While Nielsen argues that DVR users still watch commercials in decent numbers, the reality of it is that the attraction of the DVR is to be able to skip those ads (cutting down an hour-long show with commercials into around a 40-minute show without them).  As DVR penetration continues to grow (and frankly, I thought that current 38% number seemed fairly low), more and more people are going to be avoiding commercials like the plague.

These changes in who watches TV and how they watch it has had some fairly interesting implications in pop culture.  For instance, a couple of weeks ago, the American Idol audience shockingly voted off (or more accurately, did not vote enough for) widely-perceived front-runner Pia Toscano, meaning that she placed ninth and had a shorter run on Fox than The Heights.  It was enough to make J-Lo start crying uncontrollably while Steven Tyler rose from his crypt and started bashing America’s passion.  Now, seeing that Pia was clearly the top pure singer while also being the best-looking of the competitors, that typically indicates a Charlie Sheen bi-winning combination.  However, when looking at the demographics for American Idol, it reflects general TV viewing trends: its audience is getting older and skewing much more to the female side.  My impression is that these older women prefer the John Mayer soulful acoustic guitar-types as opposed to the hot young divas, which is the main reason why (1) soulful acoustic guitar-types have won American Idol for the past two seasons, (2)  5 out of the last 6 American Idol winners were male and (3) only 2 American Idol contestants left on this year’s show out of 8 are female (rose jacket Rod Stewart copy Paul McDonald became the first male eliminated since the initial public vote cutdown to the top 13).

What American Idol has going for it, though, is that people still generally watch it live.  In the latest week where figures are available, only 9% of American Idol Wednesday viewers watched it on DVR compared to 29% of the viewers of Modern Family and 28% of the viewers of Grey’s Anatomy.  Add in that it still draws a fairly good percentage of the younger demographics compared to most shows on television and it is a complete ratings cash cow for Fox.  Last year, American Idol was able to charge over three times as much per 30-second ad spot compared to Dancing with the Stars, the latter of which actually draws a higher number of total viewers but a lower number in the Age 18-49 demo.

So, when looking at how the TV audience has shifted, it has become clear what type of program obtains a premium greater than any other: the program that draws the age 18-34 male that watches it live.

Let’s take me as an example of the target demo.  I’m a professional 33-year old male that’s about a loyal to TV shows as Antonio Cromartie, can count on one hand the number of scripted TV shows that I watch regularly, and will purposely watch all of such shows on my DVR in order to avoid a single moment of watching any commercials.  I don’t know about you, but I put my DVR right next to food and water on Maslow’s hierarchy of needs.  The catch, though, is that I watch a lot of sports.  Even better, I actually watch them live with commercials.  There is no better vehicle to draw me, a member of the most valuable demographic of all (the male under 35), than sports… and there are tons of people like me in that respect.

Dennis Dodds, who has his own excellent write-up on theories on why sports TV rights are rising, stated the following:

Sports have become one of the safest and highest-grossing buys for media companies. There are no coked-up, petulant stars to deal with. Well, at least not a lot of them. The only “winning” is done on the field. Sports are somewhat cheap to produce.  Sports are true reality television, almost immune to being DVRed. Advertisers love that. There is a built-in following whose interest doesn’t wane with time. Even the strongest TV series are canceled. Try taking Alabama-Auburn off the air.

The success rate of new scripted TV shows has become abysmal – ABC may end up not renewing any of its new shows from this season.  In contrast, sports programs are considered to have “high floors” – ratings may not necessarily go through the roof for every single game, but there’s always a good base of viewers , that base includes a lot of members of the most valuable demo, and those viewers watch it live.  The Nielsen DVR report linked above stated that sports and news programs are watched on DVRs the least of any TV categories.

Sports programming also skews toward the younger demographic than the average show on TV.  During the week that ended April 10th, the only shows in the top 10 of the overall ratings that had more than 30% of their audiences under the age of 50 were the two editions of American Idol (approximately 40%) and the NCAA Tournament National Championship Game (47%).  This is consistent with the demographics for other major postseason sporting events, where the World Series, NBA Finals, BCS bowls and NFL postseason last year all had more than 40% of their respective audiences in the Age 18-49 demo.  (Note that if you were able to buy stock in a league, you ought to bet on the NBA.  It’s the only major sports property that draws over 50% of its audience from the 18-49 demo as well as being the most popular in the growing minority populations just using last year’s figures.  With the NBA now having legit contending teams in New York, Chicago, Boston and Los Angeles along with the Miami superteam, the viewership numbers have been record-setting this season across all of its platforms of ABC, ESPN and TNT.)

Does this necessarily mean that all sports rights fees will necessarily rise at such dramatic rates?  The Pac-12 is looking for even a better deal than the Big 12 (you can count me in as someone that’s more skeptical that they’ll hit those numbers) and the Big East is looking at a possible tripling of its current rights fees.  One ongoing negotiation that may be a better indicator of where rights fees might go for those two conferences is for the NHL, which is a league whose current deal was signed when it was at rock bottom in terms of popularity, has had a resurgence in a couple of key markets (Chicago and Boston), but still largely has a regional as opposed to a national fan base.  The NHL is looking for a substantial increase of around 2.5 times the current deal with Comcast/NBC most likely being retained as the broadcasting partner.

A rising tide lifts all ships in an outright manner, but where the conferences sit relatively each other will likely remain the same: the SEC and Big Ten at the top, the ACC, Big 12 and Pac-12 in the next tier, the Big East at the next level, and then everyone else.  Similarly at the pro level, the NFL stands alone at the top, NBA and Major League Baseball are in the next tier, and the NHL will be behind them.  Still, the circumstances are good for all sports entities.  While the rise of Internet streaming and mobile devices are going to complicate matters for sports leagues to continue cashing in on cable dollars over the next decade, they’re all getting the benefit of a revenue boom today.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Huffington Post)

Big East Says No Va to Nova For Now

Back in the fall, the Big East extended an “invitation” to Villanova to move up from Division I-AA football and join the football side of the conference.  After several postponements on a decision by Villanova, the school’s Board of Trustees was finally prepared to vote today to approve the football upgrade.

However, the Big East suddenly said, “SIKE!”

The issue appears to be Villanova’s choice of 18,500-seat PPL Park as a home football venue, which is the soccer home to the MLS Philadelphia Union.  I would certainly understand the hesitancy on the part of the other Big East football schools… if it weren’t for the fact that PPL Park has been well-known as the only realistic stadium option for Villanova for around 5 months now.  Regardless of whether one believes that Villanova joining Big East football is a good idea, it appears to be disingenuous on its face that some of the conference’s football members brought up the stadium situation that they’ve known about for quite awhile at the very last minute.

The New York Daily News reported today that 75% of the Big East’s football members would need to approve the upgrade, which means that it requires a 6-3 majority.  What’s interesting is that the scuttlebutt among Villanova insiders is that the Big East members that are blocking the process are Pitt, Rutgers, Syracuse and West Virginia as opposed to the newer members.  (See the 4/11 9:37 am post from the publisher of Rivals site VUSports.com.)  It doesn’t surprise me to see Pitt, Rutgers and West Virginia up there, but the talk about Syracuse having objections is quite jarring as the Orange (along with UConn) have the longest conference relationship with Villanova of any of the football schools.

I explained the rationale for the Big East prodding Villanova to move up in football in my last post: (1) approval of any all-sports expansion (including the addition TCU) by the Catholic members was predicated on Villanova getting a chance to move up and (2) none of the potential expansion candidates from C-USA would clearly add enough football revenue to risk diluting the conference’s basketball revenue even further.  That’s not to say adding Villanova would really do much for Big East football competitively, but they were a necessary political mechanism to obtain the votes for football expansion overall with TCU (which virtually everyone agrees was a great move).

The Big East released a statement that it would continue to perform “due diligence” on the Villanova upgrade.  What I don’t understand is what’s going to change over the next few months – the PPL Park plan “is what it is” and there aren’t any alternative options for Villanova.  If Pitt, Rutgers and others don’t like the Villanova proposal today, then they’re not going to like it in June.  Everyone involved would be best served by an up-or-down vote ASAP instead of dragging this out further.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Sports Business Daily)

College Basketball Jones Bi-Winning in the Big Ten Coffers and Big East Expansion

As America is engrossed with the start of the NCAA Tournament and determining which former Illini coach that this year’s Illinois team will lose to this weekend, let’s turn our attention to the business of college basketball for a few moments.  I’m actually a hoops guy at heart, but as this blog delved into college conference realignment, the focus here turned to football because of that’s really the driving force between the major moves.

Kristi Dosh and Patrick Rishe have been writing a number of posts at the Forbes SportsMoney blog about athletic department and basketball revenue and profits among the major conferences. (h/t to Slant reader Brian.)  What’s interesting to note is that the largest revenue basketball conference on a per school basis isn’t the 11-bid Big East or Dook-UNC-led ACC, but none other than the Big Ten, which an unbiased ESPN SportsCenter anchor lovingly noted this past week was like “watching fat people have sex“.  (The Big East has a larger total basketball revenue number, although that’s skewed because it has 16 members.)  Concrete factors for this are that for all of the bashing of Big Ten basketball and the reputation that it’s made up of football schools, the conference has a rabid hoops fan base where it has led the nation in attendance for the past 34 consecutive years along with revenue from the Big Ten Network.  My personal observation is that most Big Ten football fans follow their basketball teams at a consistently high level, whereas SEC football fans (outside of Kentucky and maybe Arkansas) basically need a Final Four contender to pay attention.

That difference in basketball revenue  between the Big Ten and SEC appears to be a major reason why the Big Ten has more profitable athletic departments overall even though SEC profit in the top revenue sport of football is greater.  (More detailed charts with estimated allocations taking into account the Big Ten Network are here on Dolich’s website.)  Regardless, college conference revenue has essentially created a tier for the Big Ten and SEC with everyone else way behind.  As for the importance of football relative to basketball, the Big Ten (22.2%), SEC (16.3%), Pac-10 (22.9%) and Big 12 (19.1%) are actually all fairly close to each other in terms of basketball revenue as a percentage of total athletic department revenue.  Not surprisingly, the Big East (36.7%) and ACC (31.8%) are the outliers where those conferences receive a lot higher proportion of their revenue from basketball (and therefore seem to emphasize basketball more than football compared to the other BCS leagues).

That high basketball percentage for the Big East has some implications for conference realignment/expansion insofar that the “this is all about football” mantra that applied to the Big Ten and Pac-12 expansions as well the Big 12 situation (where one of the top marquee basketball brands in the nation, Kansas, was almost left for dead) may not completely apply to the Big East.  To be sure, the Big East would love nothing more than to become a football power along the lines of the SEC, but the types of schools that would catapult the Eastern-based league to that status (i.e. Notre Dame and Penn State) aren’t reasonably attainable and no one is going to find them in C-USA.  At the same time, the Big East basketball TV deal (average of $2 million per school per year) is worth more than its football contract (average of $1.67 million per school per year), which means that basketball has to be taken in account.  (Recall my Big East Expansion FAQ back in November.)  With the New York Daily News reporting that a Big East TV network is unlikely (largely because getting basic carriage in the New York City market that’s already overloaded with expensive regional sports networks will be impossible), the “expanding for new markets” argument isn’t very compelling.

That’s why the Big East seems more interested in having Villanova move up to Division I-A than adding any expansion candidates from C-USA.  (Please add re-naming the first round of the NCAA Tournament to now be the “second round” after the First Four to the long list of perplexing, nonsensical, confusing and annoying NCAA changes to names that were easily understood by the average bear before.)   The argument is that none of those schools would add much to the national TV contracts on the football side, so it’s more important to avoid diluting the already more lucrative basketball side.  I wasn’t a big fan of the Big East having Villanova move up when it looked like it was a possibility that the Wildcats would be the only football addition without TCU included.  However, what I now understand is that for the Big East football schools to get the Big East Catholic members to vote for any further all-sports expansion in the first place was predicated on Villanova moving up, so the addition of the Philly-area school has to be looked at in the scheme of the entire Big East expansion in conjunction with TCU as opposed to on its own.  At the same time, much to the chagrin of the various schools that are looking for a Big East invite (i.e. UCF, Houston, East Carolina, Memphis, etc.), the most important fact is that Villanova is already a full member of the Big East.  This isn’t an expansion for the conference – it’s a current member moving up for a sport, which is an incredibly important distinction.

Villanova insiders indicate that it’s increasingly likely that the school’s Board of Trustees will approve the football upgrade.  Frankly, the school has to make the move.  This isn’t a matter of moving up for football to join a non-AQ conference – if the program is guaranteed AQ status, then this shouldn’t be a difficult decision.  The Big East is what it is – an extremely strong basketball conference with revenue in line with that status.  Football may drive the bus in college sports overall, but if a conference is unable to add a major power program (the “kings” and “barons” that Stewart Mandel once wrote about), then it makes no sense to weaken or dilute the nation’s best basketball league for little or no revenue upside for the football league.  Football in and of itself doesn’t make money for conferences; it’s having marquee football programs that matters.  To the extent Villanova provides an extra conference football game on the schedule without having to split the basketball TV contract into an 18th slice, it may very well be most lucrative (or at least revenue neutral) football addition that the Big East can realistically have for now.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from CBS Chicago)