The Big Ten, Pac-12 and ACC officially announced the formation of their Alliance today, or as we will now affectionately call it, “The Big Paclantic”. (Props to Frank the Tank commenter Mike on that awesome name. The best commenters in college sports are here on this blog.) As expected, a press conference with the commissioners of the three leagues was very high-level without many details. Here are my quick thoughts on the major topics of interest:
COLLEGE FOOTBALL PLAYOFF EXPANSION
The message seemed to be that all of the Alliance commissioners are in favor of college football playoff expansion. They also gave the impression that they are fine with the proposed 12-team playoff structure overall, but there are issues at the “margins” (to use the words of Pac-12 commissioner George Kliavkoff) that need to be evaluated. Big Ten commissioner Kevin Warren made a passing reference to media packages, which was essentially code for figuring out how to extract as much money as possible from TV rights, whether it’s an extension with ESPN (which in practicality is going to be required if there’s going to be CFP expansion prior 2026 since ESPN’s consent is required) or waiting until 2026 so that those rights can go to the open market with possibly multiple TV partners (a la the NFL postseason).
I still maintain that it would be really difficult for the powers that be to delay playoff expansion until 2026. While I understand the rationale of wanting to take the contract to the open market, 5 years is an eternity when it comes to the media landscape. If I were running the show, my goal would be to get ESPN to agree to a relatively short extension at the end of the current contract (maybe 2 to 3 years), which would allow them to have 5 to 6 years of broadcasting the newly expanded playoff. The playoff TV rights could then go to a fully open market after that time. This way, all of college football can get a short-term cash infusion of a 12-team playoff quicker, ESPN gets enough of an extension to make it realistic to come to the table to reopen the existing CFP contract, and the entire CFP media deal can still fully go to the open market prior to the end of this decade.
The Alliance commissioners were non-committal on specifics in terms of non-conference scheduling, although Kliavkoff intimated that the Pac-12 could convince its TV partners that it could go to 8 conference games if there were enough valuable non-conference matchups to compensate. This is where I believe the Big Ten needs to be careful since it’s not clear that it makes sense to reduce its conference schedule from 9 games to 8 games in order to accommodate additional non-conference scheduling. While the Pac-12 and ACC could certainly benefit from playing more Big Ten schools, the reality is that a 9th conference game between two Big Ten teams could very well be more valuable when looking at it from the Big Ten point of view. Sure – everyone wants to see Ohio State and Michigan play USC and Clemson, but once you get past that top tier, the plebeians of the league (like my Illinois Fighting Illini) would honestly rather see, well, Ohio State and Michigan come to town more than a second tier Pac-12 or ACC opponent. Note that this is occurring in a landscape where the SEC is now looking at going to a 9-game conference schedule and might even go up to 10 – the whole point of conference realignment is to increase the inventory of compelling intra-conference matchups. It’s hard for me to understand why the Big Ten powers that be (meaning the university presidents and athletic directors) would contemplate cutting back to an 8-game conference schedule. (One important point here: never, ever listen to head coaches on this issue since they all just want an 8-game conference schedule in order to trade off a conference game for a cupcake to pad their records.)
Now, if the Big Ten schools believe that getting more high-profile non-conference games with the Pac-12 and ACC can be done without reducing the number of conference games, then I’m all for it. The question shouldn’t be whether a Pac-12/ACC non-conference game is going to replace a Big Ten conference game, but rather whether a Pac-12/ACC non-conference game is going to replace a non-compelling cupcake non-conference game. I know that many Big Ten athletic departments have come to the conclusion that having 7 home football games per year is some type of sacrosanct right, but those terrible non-conference payday home games are really the ones that ought to be on the chopping block. That is what would improve the value of the TV package immensely: keeping 9 Big Ten conference games and swapping out a currently worthless non-conference game for a Pac-12/ACC Alliance non-conference game.
ACC commissioner Jim Phillips said the following about the Big 12 during the Alliance: “Let me put it directly. We want and need the Big 12 to do well. The Big 12 matters in college athletics. The Big 12 matters in Power Five athletics, and our FBS group.”
Of course, the immediate question/comment that I saw from a lot of observers in response: if the Big Ten, Pac-12 and ACC wanted the Big 12 to do well, then why didn’t they get invited to the Alliance?
All three of the commissioners then went on to note that prior conference raids created a domino effect of multiple conference raids, so one of the purposes of the Alliance was to create a sense of stability in the ever-changing world of college athletics.
I actually believe that the Alliance members are being sincere in wanting the Big 12 to survive and having a stable conference realignment environment in the Power Five (Four?) ranks. Granted, this isn’t being altruistic, but rather the Alliance members don’t see any expansion targets in the Big 12 that are attractive enough at this point. Following today’s Alliance press conference, Kliavkoff told The Athletic that the Pac-12 would have an announcement on whether it plans to expand by the end of this week. Pretty much every quote from him (along with virtually every report coming out of the West Coast over the past month) indicates that the Pac-12 will stand pat. The revenue bar for any new addition to the Big Ten is so high that it’s difficult to see anyone outside of Notre Dame providing enough on that front and even the bar for the lower-paying ACC is significant hurdle for any potential expansion option.
The paradox of conference realignment is that the Alliance not wanting to expand is bad for individual Big 12 members (who all want to find a different power conference home), but it’s a good sign for the Big 12 as a conference. The upcoming Pac-12 announcement will likely provide the clarity to Big 12 schools and their fans that they’re likely not going anywhere, so it’s time to figure out their own expansion options. To that point, stability on the power conference front does not mean stability for the rest of college sports. The repercussions throughout the Group of 5 conferences and other leagues below could be quite severe.
It was made clear during the press conference that the Alliance members did not sign a contract with each other, so everything being proposed is really going to be based upon the relationship of the three commissioners. We shall see if The Big Paclantic really turns into a substantive Alliance or it never gets past this high-level framework.
(Image from Chicago Sun-Times)
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