The Big 12 Expansion Index: Wake Me Up When It’s All Over

Conference realignment at the power conference level has seemingly ground to a halt after what has been nearly four years of rumors, Tweets and blogs speculating on apocalyptic moves. When I created the Big Ten Expansion Index, there seemed to be endless possibilities of how the college sports world would shake out. Now, tools such as grant of rights agreements have at least temporarily paused any realignment within the power conference ranks. However, there’s still a nagging feeling that the 10-member Big 12 won’t stay at its current size. While any belief that some outside force would demand that the Big 12 expand (i.e. the SEC or other power conferences in the new playoff system) should be discredited as completely erroneous (as every conference wants to respect each others’ full autonomy in determining its membership levels), the practical reality is that the Big 12 is the odd duck in a world where other conferences are seeking size and depth in terms of brand names and TV markets while adding conference championship games (as opposed to eliminating them). Just as there will continue to be speculation about the Big Ten expanding to 16 members until it actually does so (particularly with comments such as the recent ones in Inside the Hall from Indiana Athletic Director Fred Glass calling 16 schools a “sweet spot”), the Big 12 is going to face the same questions until it gets back up to 12 schools.

With the peripheral rumor mongering noise dying down for the most part, I though it would be a good time to take a step back and create The Big 12 Expansion Index to assess where the viable candidates for that conference stand. To be clear, the purpose of this post is not to endorse the expansion of the Big 12. It’s perfectly reasonable for a Big 12 partisan to see the realistic expansion candidates as the equivalent of looking at a bar full of butterfaces at 3 am while “Closing Time” is playing in the background and saying, “No thanks. Call a cab for me to get the hell out of here.” Personally, I believe that the Big 12 needs to expand in the long-term regardless of any short-term revenue splitting implications, but this analysis can just as easily serve as justification for the conference to not get larger.

I. ASSUMPTIONS

In examining the Big 12 candidates, the following assumptions will be applied:

  • ASSUMPTION #1 – Think like a university president and NOT like a sports fan.

This was the most important rule when constructing the Big Ten Expansion Index and it continues here with the Big 12. Conference realignment decisions aren’t driven by which school is most highly ranked in the latest BCS standings, who the fans like, or even what coaches and athletic directors may want (no matter how powerful they might be at their respective schools). Instead, university presidents are the ones that ultimately make realignment decisions and they’re looking at the long-term off-the-field big picture much more than short-term on-the-field issues that fans are generally focused upon. To be sure, how well a school plays football (and to a much lesser extent, basketball) is certainly relevant, but TV markets, demographic changes and academic rankings are factors that really get university presidents get much more engaged.

  • ASSUMPTION #2 – The Big 12 lacks the ability to raid another power conference.

A number of Big 12 partisans wanted to believe over the past year that the league would be able to poach high profile schools from the ACC such as Florida State and Clemson. However, that prospect was simply never realistic due to a number of issues that the Big 12 needs to address, namely the demographics of the league outside of the state of Texas (which will be explained further in the index criteria below), overall academic reputation and national football brand names beyond Texas and Oklahoma. The Big 12 was able to save itself due to Texas wanting the Longhorn Network over the creation of the Pac-16 and Fox and ESPN paying a lot of money to keep the league together, but it is a paper tiger when it comes to expansion. As a result, the schools being evaluated in the index are all from the “Group of Five” non-power conference ranks.

II. EXPLANATION OF THE BIG 12 EXPANSION INDEX

The Big 12 Expansion Index assesses candidates on a 100-point scale. Please note that the schools are being graded on their values relative to only other Gang of Five schools. So, it doesn’t mean that if a school that receives a perfect score in the index that it would be as valuable as Florida State or USC. These values also have no relation to the figures that were calculated in the Big Ten Expansion Index*. This is only measuring the distinctions within the Group of Five universe that serves as the realistic pool of Big 12 expansion candidates. Here are the categories:

Football Brand Value (30 points) – As it was with the Big Ten, this is the most heavily weighted category as a reflection of the reality of the college sports landscape. The revenue generated from football is so massive in comparison to the other sports (including basketball) that it is the ultimate driver for expansion in every conference (including more historically basketball-focused ones such as the ACC).

It must be emphasized that Football Brand Value puts much more weight on the long-term history and financial underpinnings of a program over short-term or recent success. Thus, Team A that has sold out stadiums for years whether it wins or loses is much more valuable than Team B that only sells out a 40,000-seat stadium when it’s in the national championship race, even if Team A has had a mediocre seasons recently and Team B happens to rank in the top 25 of the BCS rankings this year. A lengthy tradition of playing football at the top level also carries more cache compared to being a noveau riche program. The “What have you done for me lately?” attitude of most sports fans doesn’t apply here. Instead, the proper question is the opposite: Even if the target school goes 0-12 in a season, will it still attract TV viewers and attendance? In other words, the true value of a football program is really measured by how much attention it still receives when it’s down as opposed to how much attention it gets when it’s up. Granted, it is much more difficult to find schools under this standard at the Group of Five level compared to at the power conferences, which is a large reason why those Group of Five schools aren’t in power conferences in the first place as of now.

National TV Value (15 points) – The calculation for TV values is a bit different for the Big 12 compared to the Big Ten. With the latter’s Big Ten Network, there was more of an emphasis on the value that schools would bring to that channel (which meant it was fairly large market-focused, albeit the Big Ten still ended up small market Nebraska first when all was said and done because of its extraordinary national TV value). The Big 12, though, is more concerned with the value of its national TV contract above all else since the league doesn’t have a conference network (and in fact, grants third tier TV rights to its individual members who then keep all of that revenue to themselves). Losing Nebraska was a major hit on that front and it led to the Big 12’s decision to add West Virginia instead of Louisville in 2011. As with the Football Brand Value category, there is much more weight on programs with longer histories of being national TV draws as opposed to the flavors of the moment. The issue with Big 12 expansion, of course, is that there are really only a handful of Group of Five schools that have any national TV value at all with respect to football.

Local TV Value (10 points) – While national TV value is more important to the Big 12 with respect to expansion candidates, there’s certainly still an interest for the Big 12 to expand to new TV markets (as the national TV contract can be impacted by local TV market coverage). The defections from the Big 12 over the past 4 years caused the conference to lose its only two top 25 TV markets that were located outside of the state of Texas (Denver and St. Louis). For this category, 10 points will be granted to a top 25 market, 7 points to a 26-50 market, 3 point to a 51-75 market, and then 0 points after that. Please note that any school that is already located in a Big 12 market will receive zero points in this category no matter how large its local market might be.

Demographics/Recruiting Value (20 points) – This was a category that wasn’t included in The Big Ten Expansion Index, but it would have been if I knew then that Jim Delany was going to use the word “demographics” in conjunction with expansion more than any other word over the past 4 years. While there’s some correlation between demographics and local TV value (as a larger market generally means more favorable demographics), the word “demographics” is really a code word for a very tangible concern for football fans and coaches: football recruits. It always irks me whenever I see comments to the effect that the Big Ten’s additions of Rutgers and Maryland didn’t do anything for the conference in football. Quite to the contrary, that expansion was very important for on-the-field matters because New Jersey and Maryland, according to a study by Football Study Hall, happened to be the top two non-Sun Belt states not already in the Big Ten footprint in terms of producing Division I football recruits (and it wasn’t even close).

The very real danger for the Big 12 compared to the other power conferences is that its coverage in the state of Texas (which is the nation’s top football recruiting state and a beast in terms of population growth) has masked its completely poor demographics in the rest of the conference. There’s no demographic depth at all in the conference once you get beyond the Lone Star State, which has come so close to collapse on multiple occasions over the past few years. Without Texas, the Big 12 dies (whereas each of the other power conferences might be severely wounded if their very top brand name school left, but they would likely still find a way to carry on since they have fuller slates of markets and populous states). In this category, 20 points go to any school in a state that is in the top 5 of Division I recruits annually under the Football Study Hall study (as there’s a huge gap between #5 and #6), 15 points go to any school in a state ranked 6 to 10, 10 points go to any school in a state ranked 11 to 20, 5 points go to any school in any other state that produces at least 20 Division I recruits per year, and 0 points for states under 20. As noted by Football Study Hall, the states that have 20 or more Division I recruits per year have produced 93% of all Division I football players since 2008, so any state under 20 isn’t helping the Big 12’s demographic cause. As with the Local TV Value category, any school that is already located in a Big 12 state will receive zero points in this category.

Academics (5 points) – The Big 12 would certainly like to add top tier academic schools, but it won’t necessarily nix any expansion candidate on those grounds. This is in contrast to the Big Ten, where the Academics category was weighted heavily enough to effectively exclude any school that didn’t meet the threshold as being a viable candidate. For the purposes of the Big 12, 5 points will be assigned to any school that has at least 2 of the following 3 qualifications: an AAU member, ranked in the top 100 of the US News undergraduate rankings and/or ranked in the top 300 of the ARWU world graduate school rankings. A school that has 1 of those qualifications will receive 3 points. Everyone else will receive zero (as the Big 12 would likely only be swayed by truly exceptional academic reputations).

Basketball Value (5 points) – As I stated in the Big Ten Expansion Index post, personally, there’s nothing that would make me more delirious as a sports fan than Illinois winning the national championship in basketball. However, when it comes to conference expansion discussions, basketball has been even less of a consideration than I originally thought 4 years ago. This is too bad since there is a whole slew of excellent or even elite basketball programs available in the Group of Five (much more so than football programs). That being said, if all things are relatively equal in the other categories, then basketball considerations could be the tipping point. An elite program and/or fan base will receive 5 points and a solid program and/or school with a fair amount of tradition will get 3 points.

Geographic Fit/Need (5 points) – Normally, this is a category that is based on pure geographic proximity. However, the Big 12 also has a geographic need to bridge the distance gap between West Virginia and the rest of the conference. As a result, schools in states that are located within that gap along with other states immediately adjacent to the current Big 12 footprint will receive 5 points, while everyone else will receive zero. This is an all-or-nothing category – either a school meets the geographic need or it doesn’t.

Tremendous Upside Potential/Monopoly Power (10 points) – This is a category that wasn’t considered for the Big Ten since it was really looking for established old money schools. In the Big 12’s case, though, its realistic expansion candidates almost all have warts of some nature. In fact, there are quite a few candidates that would be looked at in an entirely different light in a positive way if they were merely competent in on-the-field football performance (much less being powers). As a result, much like an unpolished prospect with a lot of athleticism in the NFL or NBA draft, the upside potential of a school should be taken into consideration by the Big 12. This is especially true for a school that could potentially have “monopoly power” of being the only power conference program in its home state. Other factors include whether a school is a flagship or academically elite, has a proven basketball fan base, or has made a lot of recent investments in football facilities.

(* Note that the Mutual Interest category that was in the Big Ten Expansion Index was eliminated here. Any Group of Five school would join the Big 12 in a heartbeat.)

III. EVALUATION OF BIG 12 EXPANSION CANDIDATES

The candidates are listed in reverse order from least desirable to most desirable. Once again, for the purposes of this evaluation, it is assumed that the only viable Big 12 expansion candidates are not currently power conference members and the calculations are based upon comparisons only to other schools within that non-power conference school group.

A. ALL HAT, NO CATTLE

RICE
Football Brand Value – 15
National TV Value – 5
Local TV Value – 0
Demographics/Recruiting Value – 0
Academics – 5
Basketball Value – 0
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 5
Total: 35
Overview: Fantastic academic institution with a lot of history with the former Southwestern Conference teams in the Big 12, but the lack of a new market or recruiting area is a killer for its candidacy. It would take some massive on-the-field accomplishments (i.e. winning the Group of Five bid to a top bowl in the new College Football Playoff system multiple times) for Rice to move up here.

UNLV
Football Brand Value – 10
National TV Value – 5
Local TV Value – 7
Demographics/Recruiting Value – 0
Academics – 0
Basketball Value – 5
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 10
Total: 37
Overview: The Runnin’ Rebels score low right now due to a horrid stretch of on-the-field football performances over the past several years, but they’re a program to watch if it can get a new state-of-the-art football stadium into place. This is a school that provides the highest profile sports teams in the Las Vegas market with a strong basketball fan base, so their value skyrockets if they can avoid complete ineptitude in football.

COLORADO STATE
Football Brand Value – 10
National TV Value – 5
Local TV Value – 10
Demographics/Recruiting Value – 5
Academics – 3
Basketball Value – 0
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 10
Total: 43
Overview: It’s a mystery why Colorado State doesn’t ever seem to be able to get its act together on-the-field. On paper, this is an institution that ought to be attractive to a power conference with its solid academics and location in fast growing and demographically desirable Colorado, yet their putrid football performances over the past decade have nixed them from any type of consideration. CSU, like UNLV, is looking to build a new football stadium to increase its chances to move up in the athletic world.

SMU
Football Brand Value – 15
National TV Value – 10
Local TV Value – 0
Demographics/Recruiting Value – 0
Academics – 3
Basketball Value – 0
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 5
Total: 43
Overview: The issue with SMU (and any other Texas-based school) is that they’re not bringing any new TV markets or recruiting areas that the Big 12 doesn’t already have blanketed. Now, that isn’t an automatic disqualifier for a Big 12 candidacy (see the addition of TCU in 2011), but it would likely take perfect scores in the Football Brand Value and National TV Value categories to make that happen.

NEW MEXICO
Football Brand Value – 10
National TV Value – 5
Local TV Value – 7
Demographics/Recruiting Value – 0
Academics – 3
Basketball Value – 5
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 10
Total: 45
Overview: New Mexico is in a very similar situation to UNLV with an excellent basketball program and fan base with potential monopoly power in its home market… but its on-the-field football product has been unacceptably terrible for a long period of time. The Lobos actually have a leg up on UNLV in terms of academics and being a geographic fit with the Big 12, so they’re a school that can rise rapidly in the pecking order with merely some football competence (much less prowess).

HOUSTON
Football Brand Value – 15
National TV Value – 10
Local TV Value – 0
Demographics/Recruiting Value – 0
Academics – 3
Basketball Value – 3
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 5
Total: 48
Overview: See the comments about SMU, only Houston has more basketball tradition. There is also the wild card that the Big 12 may want a physical presence in the Houston market in the same way that TCU is located in the Dallas-Fort Worth market, but the Cougars would still need to have some overwhelmingly extraordinary football success for this to be a possibility.

MEMPHIS
Football Brand Value – 10
National TV Value – 5
Local TV Value – 7
Demographics/Recruiting Value – 10
Academics – 0
Basketball Value – 5
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 7
Total: 49
Overview: Memphis is essentially an Eastern mirror of UNLV: large urban basketball school with historically terrible football over the past decade. The advantage that Memphis has by comparison is that it’s located in a rich football recruiting area and aids in bridging the geographic gap between West Virginia and the rest of the Big 12. Memphis has shown that they have excellent basketball fans – if they can get that to translate to football, they have quite a bit of upside. The main drag is being the midst of heavy SEC competition.

B. INTRIGUING, BUT NOT PRACTICAL

BOISE STATE
Football Brand Value – 30
National TV Value – 15
Local TV Value – 0
Demographics/Recruiting Value – 0
Academics – 0
Basketball Value – 0
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 7
Total: 52
Overview: From a national TV contract standpoint, Boise State might be the single most valuable school that is outside of the power conferences as of today. The question that university presidents will always ask, though, is, “How long will this last?” As you can see, Boise State doesn’t bring anything else in terms of demographics, academics, basketball or geography. This is a school whose attributes are purely based upon on-the-field football performance, which is actually exactly what university presidents tend to shy away from since such success is difficult to maintain even when a program has all of the financial resources in the world (see Texas and USC right now and Alabama prior to Nick Saban coming in). There might be a point where Boise State becomes the Gang of Five equivalent of Nebraska where markets and demographics become completely irrelevant with having such a strong football brand, but we aren’t there yet.

TEMPLE
Football Brand Value – 15
National TV Value – 5
Local TV Value – 10
Demographics/Recruiting Value – 15
Academics – 0
Basketball Value – 3
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 5
Total: 53
Overview: This is an interesting potential play for the Big 12 by going directly east of West Virginia. The good news is that Philadelphia is a massive market with access to an excellent football recruiting state*. The bad news is that Philly is a tepid college football market (and those that follow college football there tend to follow the king program of Penn State) and there’s a sense that Temple won’t ever develop into much more than what is now (which isn’t satisfactory for the Big 12). The school has had plenty of chances to become a legit power program and never succeeded.

(* For fans of “Friday Night Light”s (the TV series), just picture that fantastic final scene in the finale with the football in the air transitioning from Texas to Philly. If only conference realignment were as smooth.)

CONNECTICUT
Football Brand Value – 20
National TV Value – 10
Local TV Value – 7
Demographics/Recruiting Value – 0
Academics – 5
Basketball Value – 5
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 10
Total: 57
Overview: In a vacuum, UConn is arguably the most power conference-like school that isn’t in a power conference today. If this were an ACC Expansion Index, then UConn would be close to a perfect score. Frankly, there’s still a part of me that’s surprised that UConn isn’t in the ACC already, but I perfectly understand why Louisville got the nod last year. The problem with the prospect of UConn going to the Big 12 is that it’s not a good fit for what the conference is seeking in expansion. UConn has actually performed aptly in football over the past decade outside of the last couple of years, yet the New England region is a black hole when it comes for football recruiting (particularly considering how it’s a high population area) and the school’s men’s and women’s basketball prowess probably has the least value to the Big 12 out of any of the power conferences (as hoops mainly benefit conferences that either have networks like the Big Ten has or strong basketball syndication deals like the ACC). Now, UConn’s Big East pedigree and relatively strong brand name means that the school has a large amount of upside, but it may not matter to the Big 12 with Connecticut being so far geographically from the conference’s core.

C. NEEDS WORK, BUT KEEP AN EYE ON THEM

TULANE
Football Brand Value – 15
National TV Value – 5
Local TV Value – 3
Demographics/Recruiting Value – 15
Academics – 5
Basketball Value – 0
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 10
Total: 58
Overview: Tulane has been in the on-the-field football doldrums since Hurricane Katrina hit New Orleans, but the Green Wave might be resuscitating itself at just the right time. The school is building a brand new right-sized on-campus stadium and the football team is bowl eligible this season. Tulane’s academics are arguably the best of any school in the Group of Five besides Rice and the state of Louisiana is one of the best pound-for-pound football recruiting areas in the country. Honestly, out of all of the schools on this list, Tulane has the best chance out of anyone to realize its Tremendous Upside Potential and moving up to the top.

D. LOCATION, LOCATION, LOCATION

SOUTH FLORIDA
Football Brand Value – 15
National TV Value – 10
Local TV Value – 10
Demographics/Recruiting Value – 20
Academics – 3
Basketball Value – 0
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 5
Total: 63
Overview: The allure of USF is purely about a demographic play – athletic directors and coaches fall all over themselves over the thought of combining the recruiting territories of Texas and Florida. (Note that this is a bigger reason for any fan of a school that’s not in the SEC to be scared of how successful that league can integrate Texas A&M.) USF has shown some flashes of football ability, but it’s been inconsistent. There is also extremely heavy power conference competition within the state of Florida (with Florida, Florida State and Miami gobbling up market shares), so there’s a limit to how large of a fan base that USF can realistically build.

CENTRAL FLORIDA
Football Brand Value – 15
National TV Value – 10
Local TV Value – 10
Demographics/Recruiting Value – 20
Academics – 3
Basketball Value – 0
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 7
Total: 65
Overview: UCF has the exact same overview as USF above (just switch USF with UCF) except that UCF has a bit more upside as (a) being one of the largest schools by enrollment in the country and (b) having fresh chances to perform at higher levels of college football (whereas we’ve already seen what USF was and wasn’t able to do in the old Big East).

SAN DIEGO STATE
Football Brand Value – 15
National TV Value – 10
Local TV Value – 7
Demographics/Recruiting Value – 20
Academics – 0
Basketball Value – 5
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 10
Total: 67
Overview: San Diego State has similar attributes as UCF and USF on the opposite coast when it comes to football, but the Aztecs have the advantage when it comes to basketball value and the fact that it is the primary Division I sports school in the San Diego market. While Florida and Florida State have statewide fan bases in the Sunshine State, California is much more fragmented by market, which means that SDSU has more potential to “deliver” its home market despite the on-paper proximity of UCLA and USC compared to the AAC’s Florida schools.

E. THE ONLY CHOICES TODAY

BYU
Football Brand Value – 30
National TV Value – 15
Local TV Value – 7
Demographics/Recruiting Value – 5
Academics – 3
Basketball Value – 5
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 10
Total: 75
Overview: BYU has strong enough of a national brand to garner an independent TV contrac with ESPN, a massive worldwide fan base, its own TV network and a solid football tradition. My criteria for demographics and academics likely undercount the true value of BYU, as its relevant demographics are really related to the world’s Mormon population and it has top tier undergraduate academics. Boise State might have the best record of recent on-the-field achievements out of any non-power conference school, but BYU is the one institution at this level that legitimately looks, feels and acts like a power conference program.

CINCINNATI
Football Brand Value – 30
National TV Value – 15
Local TV Value – 7
Demographics/Recruiting Value – 20
Academics – 3
Basketball Value – 5
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 5
Total: 90
Overview: I’ve been mentioning Cincinnati as a strong Big 12 expansion candidate for awhile, but it wasn’t until constructing this index did I see how the school really does hit virtually every metric that the conference should be seeking. Among the Group of Five schools, its Football Brand Value is strong with multiple BCS bowl appearances and consistent performances over the past several years despite a number of coaching changes. The state of Ohio is a football recruiting powerhouse with only one in-state power conference competitor (albeit a massive one in the form of Ohio State). The school’s academics are solid, it has a great basketball history and its location is in a major market with probably the best geographic bridge to West Virginia of any viable candidate. The only question with Cincinnati is whether it can really perform any better on-the-field that it already has in football during the past few years. Still, that’s a minor issue compared to how the school has created a consistently competitive football program.

So, if the Big 12 were to expand today, it’s clear that Cincinnati and BYU have a huge gap over the rest of the field. Whether that type of expansion would be compelling enough to the Big 12 to make a move at all is still an open question.

(Image from Wikipedia)

Ten Feet Off of Beale: Big 12 Expansion Rumors, Memphis to the Big East and B1G Playoff Proposal

As we adjust to a world where Eli Manning has twice as many Super Bowl rings and MVP trophies as his brother Peyton, conference expansion and realignment talk has picked up again along with a major update from the Big Ten on the college football playoff front.  (Note: I love that Peyton Manning is taking a public stance that he supposedly would be open to an incentive-based contract.  You know that his agent is just baiting Daniel Snyder to offer up a $35 million guaranteed signing bonus behind the scenes.  I have a hunch that the NFL’s 2012 season opener is going to be a Manning Bowl between the Giants and Redskins.)  Let’s take a look at these developments in order:

1. Big 12 Expansion Rumors I: The Unrealistic ACC Raid Scenario – The hot rumor going around conference realignment circles right now is that the Big 12 is supposedly targeting Florida State and Clemson from the ACC, with the source being “The Dude” from West Virginia blog Eerinsider*.  Is this really possible?  I guess there’s a smidgen of a chance of this occurring when taking into account the possible TV rights at stake in a new Big 12 deal.  The fact that Clemson has just formed an Athletic Advisory Committee that is going to review a whole range of issues has added some fuel to the fire.  It certainly wouldn’t surprise me at all that the Big 12 has attempted to lure FSU and Clemson over the past few months.

[* If your life depended upon it, which of the following cartoonish caricatures would you trust the most with expansion news?

(a) The Dude
(b) Frank the Tank
(c) The Wolf
(d) Teen Wolf
(e) Craig James

For me, it’s The Wolf all the way.]

However, I’ll repeat what I’ve stated many times before on this blog: the ACC is much much much stronger than football-focused fans give them credit for.  Believe me – it pains me to say that as someone that would love nothing more than to see Duke get sent to the Southern Conference.  The problem with all of the rumors that we’ve seen over the years about the ACC being vulnerable is that they fall into the trap of thinking like a fan or even an athletic director or coach (who might actually care about losing BCS bowls all of the time) instead of a university president (where the ACC slaps the SEC and Big 12 around in terms of academic prestige even worse than how the SEC and Big 12 beat up on the ACC on the football field).  As much as people are obsessed with football TV dollars, the difference between what the ACC receives compared to the average Big Ten or SEC school really isn’t that massive of a gap, especially in relation to the overall institutional revenue that schools like North Carolina, Duke and Virginia bring in.  The ACC schools are firmly in the “haves” category.  If you don’t believe me, take from Oklahoma and Big 12 partisan Barry Tramel from The Oklahoman, who had the following response to a question about the rumor at the 11:00 mark in this online chat:

No. I haven’t heard it. And I’m sure the Big 12 has talked to a lot of people. I’m sure the Big 12 called Clemson and said, “Hey, we’ve got a great idea. How about you, Florida State and” “No thanks.” “But wait,” the Big 12 responded, “you didn’t let us finish. We’re talking about you, and” “Not interested.” The ACC is solid. Academically and financially and athletically. Let me promise you, while fans get all worked about how Orange Bowls in a row the ACC has lost, the presidents do not.

Let’s put it another way: once you get past Texas and Oklahoma, is there any other current Big 12 school that is more valuable than Virginia Tech,Virginia, Florida State, Clemson, North Carolina, Miami, Maryland, Georgia Tech or N.C. State?  Heck, is there any other non-UT/OU Big 12 school that would be picked by the Big Ten or SEC (who have more poaching power than anyone) over any ACC school besides maybe Wake Forest?  Kansas is probably the only other Big 12 school in that discussion as a marquee basketball program with solid academics, but even the Jayhawks are one-upped in hoops TV value and ivory tower appeal by UNC and those rat bastards at Duke.  The ACC is significantly deeper than the Big 12 when it comes to the academic, name brand and market values of the institutions from top-to-bottom.  Football fans are focused on the lack of BCS bowl wins by the ACC, while university presidents are focused on the great markets and high academic standards of the conference.  It’s the latter group that makes conference realignment decisions.  So, while the ACC continues to receive potshots from the fan-based blog and message board crowd, I’ll bet heavily that they’re coming out of this unscathed on the heels of their newly renegotiated ESPN deal.

2. Big 12 Expansion Rumors II: The More Realistic Louisville/BYU (or TBD) Scenario – I don’t claim Dude-like sources, but for what it’s worth, I’ve heard from two separate places that validate what The Chronicle of Higher Education reported a couple of weeks ago: the Big 12 wants Louisville as school number 11 with BYU as the preferred choice for school number 12.  Louisville is the easy part of the equation – both parties want each other and if the addition of the Cardinals alone wouldn’t result in an odd number of schools, they would have been in the Big 12 a long time ago.  The issue, of course, is that BYU has been far from easy to work with for any conference.  We actually have to twist the mantra here of “Think like a university president and not like fan” and apply the standard of “Think like a church leader and not like a university president” for the purposes of BYU.  From standpoint of the vast majority of universities, it would have made perfect sense for BYU to have joined either the Big 12 or Big East months ago.  However, the decisions at BYU are being ultimately driven by LDS leadership and it appears that they are enamored of their independent ESPN exposure along with the opportunity to build up a greater audience for BYUtv.  Essentially, they’ve caught Notre Dame-itis.

The problem for the Big 12 is that there isn’t any realistic alternative for school number 12 besides BYU (assuming that, like me, you don’t buy the rumor that the Big 12 will raid the ACC).  Floaters about the Big 12 adding other Big East schools, such as Rutgers or Cincinnati, appear to be red herrings and not serious.  (Note that I personally thought that the Big 12 could try a Northeastern expansion with Rutgers and UConn to integrate West Virginia further.  This should be used as a “The More You Know” public service announcement warning of the evils of drinking while blogging.)  So, the Big 12 seems like they would be willing to pull the trigger on adding Louisville at any moment, but the open question is whether that the league would be fine with adding them as #11 without knowing that there’s a satisfactory #12.  That’s where the two people that I’ve talked to diverge: one says yes while the other says no.  My inclination is that the answer is “no”.  The Big Ten was willing to live with 11 schools for almost two decades, but that’s because (1) school #11 was Penn State that was a clear national football power with a huge market (arguably the entire East Coast) and massive fan base and (2) the league legitimately believed that it would add Notre Dame as school #12 in relatively short order.  As a result, the Big Ten was willing to wait for another football power to shake loose from the realignment tree (which ended up being Nebraska) instead of going immediately up to 12.

In contrast, there’s little reason for the Big 12 to go up to 11 without going all the way to 12.  Louisville is a fairly strong revenue generator (especially on the basketball side), but not at a Penn State/Notre Dame-level where it’s enough to justify passing up on conference championship game revenue with a 12th school.  Now, I could see Louisville being added alone as school #11 if the Big 12 gets to a point where it reasonably believes that BYU (or some other school deemed revenue accretive enough) will join as school #12 within a short period of time (no more than one season).  As I noted in my last post, the opening of the negotiations between ABC/ESPN and the Big 12 regarding an extension of their current contract will be a key date.  Once that starts, the chances of the Big 12 expanding in the near-term drop precipitously since the league needs to have (if it knows what it’s doing) a 12-team setup for a conference championship game to offer by that time if that’s truly their end goal.  That means that further Big 12 expansion, if it’s going to occur, will need to happen fairly quickly (e.g. prior to this summer).

3.  Big East Walking in Memphis: More Than a Rumor – In more concrete news, Brett McMurphy of CBSSports.com has reported that the Big East is in the late stages of negotiations with Memphis to add the school for the 2013 season, with other reports noting that an announcement will be made tomorrow (Wednesday).  This follows up an initial Kevin McNamara Tweet from last week stating the same.  The irony is that the probable elimination of the concept of automatic-qualifier status from the BCS system was the best thing that could have happened to Memphis even though attaining such AQ status was such an important goal for the school for a long time.  Memphis, on paper, is an excellent fit for the Big East as an institution: large urban school with a good-sized market and a great basketball program.  The problem was that adding Memphis, which has been football-inept for several years now, would have destroyed the Big East’s AQ criteria figures.  Without those figures to worry about anymore, the Big East could add Memphis in good conscience, which it otherwise liked overall.

Now, this brings up the question as to whether the Big East believes that it will have to backfill for a potential departure of Louisville to the Big 12 (as described above), so it moved on Memphis before that occurred.  I’m a little surprised that the Big East hasn’t ended up adding another western football-only school to fill out that far flung division (while keeping the all-sports membership at 16), although that could very well be the next move on the table, especially if there are further defections.  For now, though, it looks like Memphis is finally going to get its long-time wish of a Big East invite.

4.  B1G Playoff Plan – Teddy Greenstein of the Chicago Tribune had a story that was extremely significant on the ongoing discussion of changes to the postseason: several Big Ten athletic directors have proactively and openly set forth a plan for a seeded 4-team playoff on campus sites with the higher seeds as hosts.  The national championship game would then be bid out separately to neutral sites, similar to the Super Bowl.  Just as Jim Delany stating that he was open to at least a discussion about a plus-one system last month was a large indicator of a future paradigm shift, the fact that a number of Big Ten ADs are willing to go on-record with supporting a seeded playoff is pretty massive.  Not so long ago (AKA December 2011), a Big Ten AD caught supporting any type of playoff would have been immediately summoned to the Big Ten headquarters in Park Ridge and then his lifeless body would be found floating down the Des Plaines River the next day.

To be sure, the caveat to all of this is that, as with conference realignment, any decision regarding the college football postseason will be made by the university presidents as opposed to the commissioners and athletic directors.  However, when the Big Ten as an entity has, for as long as anyone can remember, been so staunchly and uniformly against any hint of a playoff and placed a muzzle on any dissenters, there’s more than just idle chatter here when you see the commissioner and ADs suddenly start openly talk about it.

As Greenstein noted in a discussion on WSCR-AM today, the Big Ten is now effectively saying, “We have now presented a plan for a 4-team playoff.  It’s not our fault if one isn’t passed.”  Thus, it appears that a large impetus for the Big Ten setting forth this proposal is to put some of the onus on the other conferences.  For quite awhile, whether rightly or wrongly, the other conferences could largely deflect criticism over the BCS system onto Jim Delany and the Big Ten (and to a lesser extent, the Pac-12 and Rose Bowl) even if their own university presidents weren’t necessarily on board.  Indeed, the Big 12 and Big East were the ones that ultimately killed a 4-team plus-one proposal from the SEC and ACC in 2008.

One tweak that I’d like to see to this plan (and previously suggested by Andy Staples and Slant commenter Eric, among others) is to have the losers of the semifinal games be placed back into the BCS bowl selection pool.  So, if the Big Ten champ or Pac-12 champ loses in a semifinal game, they would still end up going to the Rose Bowl.  Even though there’s a real concern that the fan base of a semifinal game loser might not be as willing to travel, I don’t see it as being much different than conference championship game losers being selected for top bowls (which happens quite frequently).  Plus, the bowls themselves would still ultimately rather have access to more higher-ranked teams instead of diluting the BCS pool even further.  This seems like a reasonable compromise to preserve the value of the top bowls such as the Rose Bowl while still providing for a seeded 4-team playoff.

To be honest, I never thought that the Big Ten would get behind a seeded plus-one/4-team playoff scenario, much less lead a proposal to do just that.  It’s good to be surprised every once in awhile.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Food Network)

No Split for You! Netflix, Qwikster and the Big East

There’s a general assumption by much of the public that the dominant force of home entertainment in the future will be video streaming.  Whether it’s viewing TV shows via the Internet instead of cable or picking out movies for the evening, streaming enables immediate access to content with video quality that is continuously improving.  Thus, many investors earlier this year were pushing Netflix to move away from its cash cow DVD plan business and instead emphasize its streaming service.  In fact, a popular view on Wall Street seemed to be that Netflix’s largest problem was that too many people were still using the DVD-by-mail service that had made the company so dominant in the first place.  So, the opening salvo was when Netflix separated its DVD and streaming plans with higher prices (with the intended effect being that subscribers would choose dropping the DVD plan).  That move was about as popular as Santa Claus at an Eagles game.  Still, Netflix pressed on by subsequently announcing that it would completely split off its DVD business into a separate company called Qwikster, which would force customers to create different accounts for each service.  The public immediately vomited all over this plan and the investors that were pushing Netflix to go full bore into streaming started crushing the company’s stock price.  Finally, Netflix ended up issuing a mea culpa yesterday and reversed its decision to split the two sides of the business.  A firm that had built one of the most loyal customer bases through word-of-mouth over the past decade effectively wiped out all of its goodwill reserves within a couple of months.

The problem with Netflix is that even though it pushed streaming as the future, its streaming content isn’t satisfactory in the present.  There’s only a fraction of the number of movies and TV shows available on the streaming service compared to the regular DVD-by-mail, particularly new releases.  As a result, consumers that once saw Netflix as a good deal started thinking that it wasn’t providing great value any longer.  At the same time, Netflix customers (including me) have generally been perplexed as to why improvements in streaming and the use of DVDs need to be mutually exclusive.  (To be sure, my 2-year twins use the Netflix app on our iPad all of the time to stream Sesame Street and the abominable Spanglish of Dora the Exploer, so there’s certainly a convenience factor for me personally.  It’s also a testament to the late Steve Jobs that he created such intuitive products that my kids were able to figure out how to use our iPad and iPhones by the time they were about 16 months old.)  Netflix gave the public a message that the DVD service was holding the streaming service back, but the reality is that one has little to do with the other.  Instead, Netflix’s issue is that the streaming content still needs a ton of improvements regardless of the state of the DVD business and, more importantly, the service faces paying skyrocketing streaming rights fees to and direct competition from the movie and TV studios themselves (such as Hulu).

The Big East is the Netflix of the college sports world.  It has a product (basketball) that completely built the conference and is still regarded across the nation as high quality.  However, the conference knows that its weaker product (football) is the revenue driver of the future.  The problem is that improving the football product isn’t that simple and really has little to do with basketball.  A lot of Big East football fans would tell you that the basketball side of the conference has been holding the football side back and that’s the reason why schools like Syracuse and Pitt ended up leaving for the ACC.  Therefore, the argument goes, the Big East would be served best by the football members splitting from the rest of the conference.  However, this is a straw man argument similar to Netflix claiming that it needed to get rid of its DVD business in order to build its streaming business.  Just because the Big East was excellent in basketball didn’t mean it caused any type of problem for its football league.  If anything, the only reason why Big East football gets any ESPN coverage at all is its ties to the basketball side.  The Big East’s football problems have been with the performance of its football programs themselves and a lack of a national brand name ever since Miami left for the ACC in 2003.  In fact, the Big East football league was born with two left feet since it never had the one school that really mattered on the East Coast: Penn State.

Ultimately, the Big East’s presidents know this, which is why they haven’t been exactly quick to add on new football schools willy-nilly even with its league under attack and aren’t even considering a split from the Catholic members.  With the Big East basketball TV contract already larger than the football TV contract (both in total amounts and on a per school basis), keeping the top basketball brand names and large markets is now more important for the whoever remains in the conference than ever (even if a lot of Big East football fans are now even more vehement in pushing for a split).

Switching to the Big 12 expansion drama for a moment (as it has a great impact on what the Big East will end up doing), I won’t believe that BYU isn’t joining the Big 12 until that league expands to 12 schools again without them.  Put me in the tin foil hat category of thinking that the reason why BYU has supposedly “fallen off the Big 12 list” according to a number of reports is that DeLoss Dodds and company is trying to put public pressure on the Provo school by getting their alums all riled up.  It appears the major sticking points are TV rights issues with BYUtv, which believe it or not actually receives more rights to broadcasts and rebroadcasts than the Longhorn Network.  However, this all seems to be resolvable by both parties.  If BYU turns down a Big 12 invite because of reruns of football games, then the LDS leaders are on LSD.  BYU makes complete sense as school #10 in the Big 12 if and when Missouri leaves for the SEC.

Therefore, let’s assume for the moment that the Big East retains all of its remaining 6 football members, including but not limited to Louisville and West Virginia.  With the news that the Big East now wants to go up to 12 football schools (although I wouldn’t be surprised at all if it stayed at 10), it obviously begs the question about who the league should add.  These seem to be the main tiers of candidates that the Big East is looking at:

(1) Service Academies (Navy, Air Force, Army) – By all accounts, Navy, Air Force and Army are the top priorities for the Big East as football members.  As I’ve mentioned previously, adding these schools would be a smart move because I believe that none of the other AQ conferences are going to remove AQ status from a league that has all 3 service academies (or even just two of them).  The academies have great brand names, traveling fan bases and political protection.  Of course, that’s also why they’re going to be hard to get and it’s not a guarantee that the Big East can add any of them.

(2) Classic BCS Buster (Boise State) – It warms my heart that my Big Country Conference dream of a football-only league combining the Big East with the top non-AQ schools from the west is starting to seem plausible with the Providence crowd looking to add Boise State.  (The schools in that original Big Country Conference post will need to change, but the concept remains the same.)  Boise State is in a bind since the Pac-12 will never accept it due to academic and cultural reasons while the Big 12 doesn’t seem to be seriously interested, either.  Meanwhile, the Big East is seeking to strengthen its AQ credentials as much as possible (even though I personally don’t believe the league’s bid is truly in danger of being taken away after 2013, which is when the current BCS cycle concludes).  Thus, the only BCS option for Boise State appears to be the Big East and the Big East’s best option to add some national cache seems to be Boise State, which looks like a horrific geographic fit on paper but really isn’t that bad if it’s a football-only membership.  Football really isn’t the killer on travel costs since it’s only a handful of trips every year – it’s the non-football schools that bear the brunt of travel issues.  Let’s say that the Big East adds Air Force as a football-only member and a couple of Texas-based schools (which will be discussed in a moment) to create a western division.  That cuts down the geographic concerns of Boise State a bit further for football and the school could look to place its other sports in the WCC or WAC.  Karl Benson, the WAC commissioner, has already stated that he’d be open to discussing a non-football arrangement for the former full member Broncos.  This seems like a long-shot for the Big East, but Boise State would be the one potential addition that would truly move the needle nationally, so John Marinatto needs to try it.

(3) Inside the Footprint (Central Florida, Temple) – Most conferences are looking for new markets when considering expansion candidates.  However, the Big East is a bit different because it’s never had an issue with markets themselves, but rather the lack of the ability to deliver such markets.  Therefore, the Big East doesn’t (or at least shouldn’t) have the same issues with potentially “double dipping” in many of its home markets since the conference may need to do so in order to even hope to deliver them.  Enter UCF and Temple, which by a number of accounts appear to be the two most likely and immediate all-sports additions to the Big East as the interest seems to be reciprocal between the schools and the league.

In the case of UCF, it’s a massive school in a football recruiting stronghold that would prevent South Florida from being a complete geographic outlier in the conference.  Personally, I see UCF’s ceiling as basically being another version of USF.  I’ll always be skeptical that either of those schools can breakthrough in one of the most competitive college football fan markets in the country with the presence of Florida and Florida State casting overwhelming shadows along with Miami (who I believe a lot of conference realignment observers seem to be mistakenly underrating in terms of long-term staying power) not too far away.  However, the Big East is going to have a tough time to find any school that’s going to be considered #1 or even #2 in any market of substantial size, anyway, so doubling down on the Florida market is a fairly reasonable approach.

For Temple, it’s a matter of location, location, location.  The Philadelphia market is obviously an attraction on paper and, maybe more importantly, it’s virtually impossible to position yourself as a Northeastern football conference without at least some presence in the state of Pennsylvania (which has gone out the door with Pitt to the ACC for the time being).  Temple has made a ton of strides with the financial support of its football program since it was ousted as a football-only member of the Big East several years ago and has a lot of basketball tradition.  At the same time, the objections that Villanova have had (and may still have) to Temple entering as an all-sports member are likely going to go be the wayside (or at least ignored by the other Big East members) when the very survival of the conference itself is in jeopardy.  I’m someone that really respects Villanova as an institution (great academics with a marquee basketball program), but the school has had chances to jump up to AQ status for football that around 60 other football programs would KILL for yet they’ve never grabbed the proverbial bull by horns.  It has always seemed that Villanova considering a move up from Division I-AA status to Division I-A was simply about protecting its basketball program as opposed to actually investing in football, so now the school is going to have to live with the long-term consequences of its slow actions by probably having to let in (or maybe more appropriately, be forced to live with) a direct competitor for all sports in its own backyard.

(4) Yellow Roses of the Big East (SMU, Houston) – If Boise State and/or Army don’t end up joining the Big East as football-only members, then I expect SMU and Houston to be next on the list as potential all-sports candidates.  I’ve really been warming up to SMU lately despite its taint of Craig James, as it’s a great academic school in a top-tier market.  If the Big East basically believes all of the C-USA candidates are effectively on the same tier of quality (and I think that’s essentially what the league is thinking), then SMU starts looking pretty attractive as an overall institution.  As a school, there are a lot of similarities there to the former Big East member that never played a Big East game TCU (albeit not with the same recent football success).  Houston doesn’t bring in great academics (which is a mark against them), but fits the urban profile of the rest of the Big East as a similar school as Louisville, Cincinnati, USF and potential member USF along with bringing in another large market and recruiting territory.  It also helps that Houston has been fairly competent on the football field lately and can point to excellent tradition in basketball.

(5) So You’re Telling Me There’s a Chance (East Carolina, Memphis) – Speaking to a lot of Big East football fans, it seems that East Carolina is a common “people’s choice” as an expansion candidate.  It makes sense on some levels as it’s a program that has fairly strong attendance and fan support for a non-AQ school as well as being unequivocal in its desire to join the Big East.  However, I get the impression that the Big East looks at East Carolina in the same manner that the SEC looks at West Virginia: despite a geographic fit and solid fan base, those factors aren’t enough to overcome what’s perceived to be a small market (unlike a national name like Nebraska or Boise State).  East Carolina is arguably the best pure football school on paper out of the Big East candidates besides Boise State, but the Pirates aren’t so far ahead of the other C-USA candidates that the Providence crowd would choose them over schools located in better markets or have stronger academics.

Meanwhile, there might not be a school in the country that has had worse timing in terms of going through its ugliest stretch of football performance (or non-performance) in its history than Memphis.  If the Memphis football program had ANY type of pulse, it would be near the top of the list of Big East expansion candidates with its strong basketball fan support (which could conceivably bleed over to football), FedEx corporate ties, a Liberty Bowl tie-in and traditional rivalries with Louisville and Cincinnati.  Instead, the Tigers are almost certainly going to be relegated to non-AQ status for quite awhile.

Call me crazy, but put me in the camp as someone that believes that the Big East will continue to survive as an AQ conference in some shape or form.  Notre Dame certainly wants the league to live (although not enough to actually join the Big East as a football member) and the other AQ conferences aren’t really that hot to either destroy the Big East completely or kick it out of the AQ club.  Continuing to grant a BCS bowl bid to the Big East champ is chump change to the rest of the AQ conferences compared to the political heat that could result from throwing out a league that has any service academies and large flagship universities in the Northeast.  It’s imperative to the Big Ten, SEC and other AQ conferences that the BCS system itself is preserved, which likely means that they need to keep the Big East in the fold.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from moviefone)

It’s Funny Because It’s True: The ESPN College Basketball Fan Casting Call

espn-8-the-ocho

I’m normally not one for hyperbole, but the following find from Awful Announcing might very well be the most awesome sports-related story that I’ve come across since starting this blog: the ESPN casting call for college basketball fans representing different schools.  Due to the fact that it’s so over-the-top in its stereotypes and littered with spelling and grammatical errors, you might think that this is an Internet hoax.  However, ESPN contacted Awful Announcing to make it clear that the casting call was being canceled, which meant that the most powerful cable network in the nation really was going to use these parameters to find people to represent various universities (before they got caught, of course).

Let’s see if I would have met the requirements to be Mr. Illini:

[ ILLINOIS ]
MALE. African-American. Young Obama. Think Toofer-the straight-laced, Harvard grad write r from 30 Rock (Keith Powell)

Well, as a half-Chinese/half-Polish guy, it doesn’t look like ESPN believes that I could represent my Illini.  Believe me when I say that Illinois was treated very positively compared to some other schools.  In comparison, let’s take a look at the alma mater of my man crush Derrick Rose:

[ MEMPHIS ]
MALE. What can we say about Memphis? He’s a southern BLACK kid, really culinary and polite. He’s artistic, and draws comic books really well.

As Awful Announcing noted, an “African-American” gets to be a Harvard graduate, while a “BLACK” can draw comic books really well.  I see that ESPN’s casting director really took to heart America’s historic election of a new President last week.  Anyway, I was able to find a surprising starring role that I could fit into:

[ NOTRE DAME ]
MALE He’s an ASIAN kid who is in to all things Notre Dame, ridiculously so. Oh, and he’s always fighting. Every time we encounter him he always has some words or another, be it the faint traces of a black eye, or a scab or whatever. He epitomizes the fightin’ Irish.

As someone that grew up during the Lou Holtz era on the South Side of Chicago (alright, it was the south suburbs, but all North Siders seem to believe that the Chicago area ends at around 57th Street) where every other person was Irish Catholic, I obviously believe that an Asian kid with a black eye “epitomizes the fightin’ (sic) Irish.”  It’s interesting that Notre Dame was the one program that ESPN’s proxies seemed to go out of their way to avoid so many of the school’s stereotypes (well, other than the black eye and scab part), but there was another Midwestern Catholic university where they sincerely nailed it:

[ MARQUETTE ]
FEMALE. Marquette, on a scale of 1-10, she’s a six. A B-, C in every category you can define a person by. Her defining characteristic is you don’t really remember her. You’re not breaking your arm to get to her, but you’re not chewing it off to get away. She does have a winning personality though. Midwest, sweet girl.

Never have truer words have been spoken about Marquette.  (Yes, I’m a DePaul Law alum.)

That was just a mere sampling – 24 schools in all were up for casting and there are many more gems (although ESPN’s lack of a college basketball contract with the Pac-10 has deprived us of roles for USC and Berkeley).  I’m simultaneously mortified that this is not a joke and gleeful that this will live on the interweb forever.

UPDATE: USA Today appears to be the first in the mainstream media to have picked up this story.

(Image from Scream Punch)