The BCS Final Four: A New Plus-One System

Big Ten commissioner Jim Delany has garnered a reputation over the years as one of the main obstacles to a college football playoff system and he certainly cemented that this past week with his comments at a panel at the IMG Intercollegiate Athletics Forum.  From Brett McMurphy at AOL FanHouse:

“The notion,” Delany said, “that over time by putting political pressure on, it’s just going to get greater access, more financial reward and more access to the Rose Bowl, I think you’re really testing. I think people who have contributed a lot have, what I call, ‘BCS defense fatigue.’

“If you think you (WAC Commissioner Karl Benson) can continue to push for more money, more access to the Rose Bowl, or Sugar Bowl. I have tremendous respect for Boise and TCU. … I think they are tremendous teams that can beat any team in the country on a given day. I think the only question is, ‘Does one team’s 12-0 and another team’s 12-0 equate?’ And that’s where the discussion plays out, not whether or not they’re elite teams or deserving access to the bowl system.

“I’m not sure how much more give there is in the system.”

* * * * * *

“I think the system does provide access and opportunity for a team like Boise State or TCU to play in the championship game,” Benson said. “But we’ve also proven that it’s a lot easier to get to No. 4 than it is to get to No. 2.”

Benson said he supports the BCS, but wants even more access and more revenue. This is not a popular subject with Delany.

“We gave up the Rose Bowl, the SEC gave up access to the Sugar Bowl, others were included but they never had access to any of this before,” Delany said. “You have to understand who brought what to the table. Who’s continuing to give and who’s continuing to get.”

Delany, then, not so subtly drew a line in the sand.

“The only thing I would say, if you think you (the non-automatic qualifying leagues) can continue to pressure the system and we’ll just naturally provide more and more and more,” Delany said. “I don’t think that’s an assumption that our presidents, athletic directors, football coaches and commissioners necessarily agree with.

“Karl (Benson) says we like this contract and we want more. Well, we’ve got fatigue for defending a system that’s under a lot of pressure. The pressure is for more. It’s never enough.”

With the already raging unpopularity of the BCS, these comments have received fairly negative feedback in the blogosphere.  However, if people can put aside their abject hatred of the current system, they’ll see that Delany is actually correct if they’re fairly evaluating the situation.*  The BCS conferences have given up a lot of access to the top bowls that never existed to the smaller conferences in the pre-BCS days.  There is a ton of brand equity that has been built up in a game like the Rose Bowl and much of that is due to the relationship between that event and the Big Ten and Pac-10 over the past 7 decades.  Would the Rose Bowl ever have been in a position to pay out as much as it does today without having had the Big Ten/Pac-10 tie-in built up over the years, or would the Sugar Bowl be as prestigious if it hadn’t been the long-time home to the SEC champ?  Delany has a point that other conferences getting access to those games are piggy-backing on the brand equity built up by others.  (The counter, of course, is that such other conferences never had a chance to play in those games in the first place.  It’s a chicken-or-the-egg question – did the power conferences prop up the bowls or did the bowls prop up the power conferences?)

(* Note that Jim Delany isn’t necessarily correct on everything.  Please see the new Big Ten logo and division names.)

Regardless, the most important point from Delany is something that no one can argue about: the AQ conferences still control the show.  This is the simple reality that the vast majority (probably over 90%) of college football playoff/plus-one/Iron Man/Russian Roulette proposals completely ignore.  Those proposals usually start by effectively smashing the system and completing starting over from scratch.  A prime example of this is the 16-team playoff proposed by “Death to the BCS” author Dan Wetzel.  That’s all well and good as a hypothetical, but setting forth a proposal that the AQ conferences would actually accept is an entirely different matter.  The bowl system that Wetzel eviscerates in his book may or may not provide the values that he wants to see, yet no matter how much some people might hate it, this is an entrenched system where change is going to incremental as opposed to radical.  Therefore, any changes to the current system must be driven by the AQ conferences and BCS bowls as opposed to being imposed on them, which means any viable proposal MUST give them what they want.

No one wants to hear this.  The politically correct thing to say is that this should be about “fairness” and “equal access” for the little guy while the Big Ten and friends are running an evil cartel.  I understand this sentiment, but college football fans need to get over it in order to find proposals that would actually work or else nothing will ever change.  If you give the BCS an “all or nothing” proposal, then the BCS will always choose nothing.

Once you get past the primary purpose of the BCS rankings, which is to set up the #1 vs. #2 national championship matchup, the other BCS bowls act no different than movie theaters across the country every weekend.  Movie #1 is a massive big budget huge studio action film with no redeeming social value whatsoever, while Movie #2 is a critically-acclaimed low budget independent film that’s going to win several Oscars.  By every standard, Movie #2 is a higher quality film than Movie #1.  However, Movie #1 gets placed onto 3000 screens across the country because it has a ton of mainstream appeal and will sell tickets, while Movie #2 only gets 100 screens since it has a niche audience.  Likewise, the purposes of the BCS bowls are the sell tickets and get as large of a TV audience as possible.  Is it “fair” that the BCS will pay $20 million to the college football equivalent of Tom Cruise* (who hasn’t done much lately but is still a huge name) and only $3 million to Daniel Day-Lewis (who has won multiple Oscars) because a whole lot more people buy tickets to watch Tom Cruise?  I don’t know if it’s fair, but it’s almost certainly perfectly legal.  Sports fans are typically emotionally charged and don’t necessarily think of games as entertainment, but that’s exactly how TV networks see them and why spectator sports exist in the first place.

(* Tom Cruise = Notre Dame)

As a result, for any college football postseason proposal to have even a whiff of a chance of succeeding, forget about “fairness” and think like Jim Delany.  Here’s what I believe are the rules that any viable postseason system needs to follow:

1.  The AQ conferences must make more revenue than today in an absolute sense – There’s usually not much argument about this one.  Even Jim Delany would admit that a college football playoff would make more total revenue than the BCS.  However…

2.  The AQ conferences must maintain their revenue advantages over the non-AQ conferences in a relative sense – Most proposals (including the Wetzel proposal) always refer to point #1 as providing the revenue incentive to create a playoff but virtually never address this point #2.  A playoff making more total money than the BCS means absolute crap to the AQ conferences – what matters to them is how that money is split.  The easiest way to get the AQ conferences to kill a playoff proposal is to compare it to the NCAA Tournament – they want NOTHING to do with how the revenue is paid out in that system.  Athletic department money doesn’t sit in a bank account collecting interest – it’s all spent right away on coaches, facilities, travel, etc.  Thus, more money in and of itself isn’t as important to the AQ conferences as ensuring that they just have a whole lot more of it compared to the non-AQ conferences.

Of course, the non-AQ conferences want to do the exact opposite by closing the revenue gap.  It’s a noble cause, but they’re not getting the AQ conferences to budge on this issue.  If you had to rank these rules in importance, this would arguably be at the top of the list.

3.  The AQ conferences must maintain their access advantages over the non-AQ conferences – I’m not trying to dump on Wetzel (as I find him to be a great writer), but his proposal to grant all 11 Division I-A conferences automatic bids to a 16-team playoff system will be used as toilet paper at the next annual BCS meeting.  The easiest way to get a college football playoff proposal killed is to make it look like the NCAA Tournament – for whatever reason, many fans don’t understand that the AQ conferences are specifically trying to avoid that access and revenue sharing model at all costs.  I know that it’s all about “fairness” again, yet there is absolutely zero incentive for the AQ conferences to ever think more than two seconds about agreeing to this, so why do people continue to propose it as other than a pipedream?  Oh sure, there are faux incentives such as, “The SEC could’ve had 4 teams in a 16-team playoff this year, so that’s plenty of incentive for them.”  However, from the AQ conference perspective, real incentives are actual or virtually guaranteed spots and revenue advantages that aren’t subject to on-the-field fluctuations from year-to-year.  Two BCS bowl bids in the hand are worth four in the bush for the AQ conferences and it’s key that they are the only 6 leagues that are getting auto-bids in any scenario.  I know that’s not “fair”, but once again, that’s kind of the point.

4.  Don’t f**k with the Rose Bowl anymore – I know that some fans of other conferences would like to tell the Rose Bowl/Big Ten/Pac-10 group to leave and everyone can go back to the mid-1990s Bowl Alliance (even though didn’t work very well in practicality), but the TV networks would upchuck at that thought immediately.  A “playoff” that doesn’t have any chance to include Michigan, Ohio State, Penn State, Nebraska and USC would be like attempting to sell the Major League Baseball TV package and telling the bidders that the Yankees and Red Sox aren’t ever able to make it to the World Series.  That’s just a killer on TV rights fees and a non-starter.

At the same time, the Rose Bowl passes the “Grandma Test”.  My grandmother is a Chinese immigrant that speaks limited English and has absolutely no idea about anything regarding sports, whether it’s the existence of the Super Bowl or when the World Series is played, yet even she’d be able to tell you that the Rose Bowl is in Pasadena on New Year’s Day.  That’s what we call an extremely valuable tie-in.  I’ve seen estimates that the additional exposure that the Big Ten and Pac-10 receive from the Rose Bowl tie-in (i.e. the worldwide coverage of the Tournament of Roses Parade, larger donations to various schools, media exposure, higher TV ratings for the game, etc.) is the equivalent of adding the revenue of a conference championship game without even having to hold one (and that’s on top of the actual BCS earnings).  Simply put, it is a big deal for the Big Ten and Pac-10 to give up more access to the Rose Bowl (or give it up entirely) compared to the other BCS bowl tie-ins.

Plus, the Rose Bowl experience lives up to the hype and then some.  (Here’s my personal recap of my visit when the Illini went to the game 3 years ago.)  TCU fans, many of whom have been justifiably vehement opponents of the BCS system over the past few years, are going to find out in a couple of weeks why the Big Ten and Pac-10 care so much about going to Pasadena.

As a result, there’s going to be some capitulation to the Rose Bowl and its conference partners in order for the game to maintain a Big Ten/Pac-10 matchup as often as possible.  However, it can’t be relegated to a second-class citizen compared to its fellow BCS bowls, either.  Just as the AQ conferences need to maintain their advantages over the non-AQ conferences on a relative basis, the Rose Bowl needs to keep a similar edge over the other BCS bowls.

5.  The BCS bowls are as elitist toward the non-BCS bowls as the AQ conferences are toward the non-AQ conferences – A common proposal from a lot of fans that advocate for a plus-one or playoff system is to add more bowls to the BCS system, particularly the Cotton Bowl since there seems to be this unwavering belief among the general public that Jerry Jones can and will buy off whoever needs to be bought off to make it happen.  (Of course, all of Jerry’s money equates to about one Cowboys playoff win every 15 seasons.)  In fact, I proposed this myself a couple of years ago in this unseeded plus-one proposal.  I’ve come to realize, though, that the BCS bowl club is similar to trying to join Augusta National Golf Club – you can have all of the money in the world, but the current members have to really really really like you in order to make an extremely exclusive club a little less exclusive.  The double-hosting system of the BCS today has become quite lucrative for the BCS bowls because they get to host and sell sponsorships and tickets for the national championship game once every four years (which they can also leverage in terms of procuring sponsorships during the years where they aren’t hosting the championship game).  When evaluating the incentives and disincentives for changing the current BCS system, there really isn’t much incentive at all for the BCS bowls to let in another member to their club and only host the championship game once every five years as opposed to four.  Even if a 5-bowl plus-one system were to make more revenue overall, the current BCS bowls would be only getting a 1/5th share instead of a 1/4th share whereas the AQ conferences presumably would get the same percentage shares as they do today (meaning the AQ conferences get the upside while the BCS bowls are taking all of the risk by having to split their pie into more pieces).  It would be speculative as to whether that proposed 1/5th share is truly better than the current 1/4th share (especially when coupled with giving up the national championship game more often) , which means that the best way to realistically get any change is to construct a system that somehow protects the exclusivity of the current 4 BCS bowls.

6.  The bowl system can’t become completely NIT-ish – Dan Wetzel argues that the bowls could still exist separately under his 16-team playoff proposal.  The problem is that this is a false argument – taking unranked Big Ten and Pac-10 teams, having them play in Pasadena, and slapping the “Rose Bowl” label on the game isn’t actually allowing the Rose Bowl to co-exist in practicality.  The playoff proposal that Wetzel advocates would constructively destroy the bowl system in the same manner that the expansion of the NCAA Tournament completely devalued the NIT and he knows it.  Now, plenty of sports fans want to see that happen, but once again, the bowls from top-to-bottom are about access advantages for the AQ conferences and they aren’t just going to give those up.  There’s a little bit a flexibility left in terms of creating a plus-one system yet still maintaining a quality group of schools for all of the bowls (whether BCS or not) to choose from, but it’s a delicate balance as you can’t make the bowls too much more diluted than they are (or at least without a corresponding legitimate incentive in exchange for such dilution).

This is a long-winded way of saying that for anyone that wants to improve today’s BCS system, LESS IS MORE.  (That’s why this 8-team playoff proposal I had a few years ago would never work.)  The current AQ conferences and the BCS bowls need to be better off on both an absolute basis and a relative basis (with an emphasis on the latter).  With all of the aforementioned rules in mind, I propose the following:

THE BCS FINAL FOUR

I’ve been slamming my head against the wall for quite awhile trying to figure out how to have at least 10 schools participate in BCS bowls and incorporate a seeded plus-one, yet still maintaining the traditional bowl tie-ins and keeping the Rose Bowl/Big Ten/Pac-10 triumverate happy.  Then, I remembered the “less is more” mantra and realized that the answer is so simple that I can’t believe that I’ve been missing the proverbial forest for the trees.  Instead of trying to find some type of rotation among the BCS bowls for the semifinal games or having to add a 5th BCS bowl, here’s all we that we have to do for what I call the “BCS Final Four”:

A.  Separate semifinal games – Take the top 4 teams in the final BCS rankings and have them play in 2 semifinal games that are separate from the BCS bowls (just as the national championship game is now).  This would mean that there would be 2 semifinal games, the national championship game and 4 BCS bowls incorporating 12 total teams in the BCS system every year.

B.  BCS bowls keep tie-ins – The 4 BCS bowls keep their traditional tie-ins with the same at-large selection rules as today, except that (i) the at-large pool is expanded to the top 18 in the final BCS rankings, (ii) the cap on BCS bids from any single conference is raised from 2 to 3 and (iii) as a political concession, the highest ranked non-AQ school gets an automatic BCS bid no matter what (even if it’s ranked below #12).

C.  Double-hosting of semifinals and final at BCS bowl sites – The sites of the semifinals and national championship game will rotate among the 4 BCS bowl locations, meaning that each location gets to host 2 semifinal games and 1 national championship game in each 4 year period (resulting in lucrative double-hosting seasons 3 out of every 4 years).

D.  Semifinal site tie-in preferences – Each semifinal site each season gets a preference in hosting the game that involves one of its traditional conference tie-ins, if applicable.  For instance, if New Orleans and Pasadena were to host semifinal games this year, then New Orleans would take the game involving the SEC champ (#1 Auburn vs. #4 Stanford) and Pasadena would get the game featuring the Pac-10 champ (#2 Oregon vs. #3 TCU).  The higher ranked team gets priority if both semifinal sites have a claim to the same game (i.e. if Auburn had lost to Alabama and ended up at #4 and Oregon moved up to #1, then Pasadena would get the #1 Oregon vs. #4 Auburn game instead of New Orleans).

E.  Championship Game in Mid-January – The national championship game would be played at least a week (probably 10-14 days) after the semifinal games are completed.  One possible permanent date could be Martin Luther King, Jr. Day as a Monday that many people have off as a holiday.  Another possible date is the day after the NFL regular season ends assuming that a new 18-game regular season pushes the last week of the season back two or three (if a 2nd bye week is added) weeks from when it is now.  Note that except for the bowls played on New Year’s Day, all of the games need to be played in prime time between Monday and Thursday for TV purposes and to avoid going head-to-head with the NFL on January weekends.  This is the stance of the BCS today and it would be expected to continue.

All of the selling points come from its simplicity and adding to the current system as opposed to taking anything away.  The AQ conferences get to retain their access advantages while still receiving the revenue upside of a mini-playoff.  The non-AQ conferences, while not getting radical changes they want, are thrown the bones of a guaranteed BCS slot along with a greater chance of getting to play for the national title (as Karl Benson was correct that making it to #4 is a whole lot easier than making it to #2).  The Rose Bowl, Big Ten and Pac-10 get to keep their bond while still maintaining the prestige of that game in comparison to the other BCS bowls.  The Big Ten and SEC are virtually guaranteed to receive 3 BCS bids every year, which is essentially the only change to the BCS that Jim Delany has ever actively pushed for.  All of the BCS bowls would be ecstatic to have double-hosting 3 out of every 4 years while also having more access to the top traveling schools from the Big Ten and SEC, which would be a reasonable trade-off for an increased chance of losing their normal tie-ins to the semifinal games.  The non-BCS bowls will barely be impacted because only 2 teams are being added to the BCS system.  (One clear loser would be the Capital One Bowl, though, as its contractual Big Ten #2 vs. SEC #2 matchup, which is already typically moved down to Big Ten #3 vs. SEC #3 since those conferences already regularly receive 2 at-large bids, would get even lower teams on the pecking order.  Note that the Capital One Bowl has actually beaten the Orange Bowl in the TV ratings for the past 3 years and even beat all of the BCS bowls other than the National Championship Game and Rose Bowl in 2007-08, so it shows the power of even the #3 teams from the Big Ten and SEC, much less their respective champions, and why the BCS bowls would love to take them in an expanded at-large pool.)  The TV networks would pay a fairly significant premium for this system compared to the current one, but with only the minimal changes of 2 extra games and 2 additional teams.

Finally, the importance and “do-or-die” nature of the regular season is preserved.  I know a lot of “universal access auto-bid” proponents like to say that the regular season would matter more if all conference champions would get bids, using the logic that all of those conference races would then have meaning (resulting in a lot more games then having importance in the national championship race).  There’s a little bit of truth to that line of thinking, but that’s more of a “lowest common denominator” argument.  The flip-side is that games such as the 2009 SEC Championship Game, 2006 Ohio State-Michigan and especially early season matchups such as Boise State-Virginia Tech completely lose their senses of urgency in a large-scale playoff system.  By expanding access by just 2 teams, it keeps that sense of urgency from the very beginning of September to the end of the season – there’s a tiny bit more wiggle room if a team slips up one week, but not enough where any school can afford to take a single game off like playoff-bound NFL teams often do in the last week or two of the season.

Here’s how the BCS Final Four system would have looked these past two seasons:

2010
Semifinal 1: #1 Auburn (SEC champ) vs. #4 Stanford (top 4 auto-qualifier)
Semifinal 2: #2 Oregon (Pac-10 champ) vs. #3 TCU (Non-AQ auto-qualifier)
Rose Bowl: #5 Wisconsin (Big Ten champ) vs. #11 LSU (Pac-10 champ replacement)
Sugar Bowl: #8 Arkansas (SEC champ replacement) vs. #6 Ohio State (at-large selection #1)
Orange Bowl: #13 Virginia Tech (ACC champ) vs. #9 Michigan State (at-large selection #2)
Fiesta Bowl: #7 Oklahoma (Big 12 champ) vs. Connecticut (Big East champ/at-large selection #3)

2009
Semifinal 1: #1 Alabama (SEC champ) vs. #4 TCU (non-AQ auto-qualifier)
Semifinal 2: #2 Texas (Big 12 champ) vs. #3 Cincinnati (Big East champ)
Rose Bowl: #8 Ohio State (Big Ten champ) vs. #7 Oregon (Pac-10 champ)
Sugar Bowl: #5 Florida (SEC champ replacement) vs. #13 Penn State (at-large selection #3)
Orange Bowl: #9 Georgia Tech (ACC champ) vs. #12 LSU (at-large selection #2)
Fiesta Bowl: #6 Boise State (Big 12 champ replacement) vs. #10 Iowa (at-large selection #1)

It’s interesting that the Rose Bowl would still be unable to take Stanford this season under this system, but that’s mitigated a bit by being able to grab a great-traveling SEC school.  In most other seasons, the Rose Bowl matchup wouldn’t have changed at all.  With the way that Big East (besides West Virginia) and non-AQ teams often get passed around like a doobie in the bowl selection process, the BCS bowls actually look better off for traveling fan base and TV marketability purposes having the opportunity to grab LSU and Michigan State this year or Penn State and LSU last season.

The BCS Final Four is a proposal that maintains the importance of the regular season, provides for a 4-game playoff, keeps the other BCS bowls interesting, constitutes a fairly simple change to the current system, and, most importantly, could be a system that the AQ conferences and BCS bowls would actually agree to in real life.  It’s not perfect, but if we wait around for perfection on this issue, then nothing will ever change.  Less is more when you’re dealing with the people that run the BCS.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from PR Newswire)

Getting Krunk on Expansion News (or Lack Thereof)

Ah, I love the smell of napalm and crushed Big Ten expansion dreams in the morning.  Judging by the over 1000 comments to last week’s post (a record number for the blog), we’re all exasperated that Jim Delany and the Big Ten have at least publicly stated that they will stick to original timetable of 12-18 months to examine expansion candidates.  This is certainly a fascinating topic, but Lord help me if I’m still speculating12 months from now about who the Big Ten will be adding.  At that point, I’d rather be speculating about… Big East expansion!  Let’s get to my thoughts on last week’s events:

(1) You lie!!! – In all seriousness, I’m not one of those people that subscribe to conspiracy theories and break every conference official comment down like the Zapruder film.  However, if there’s one thing that needs to be beaten into people’s heads after this past week, it’s this: TRUST NO ONE.  The various of lists of 5 and 15 candidates that the Big Ten leaked and every public comment that has been uttered mean nothing to me at this point.  The one reporter that seemed to actually have a decent clue as to what was going on in the Big Ten expansion story, Teddy Greenstein of the Chicago Tribune, appeared to get solid information that the conference was fast-tracking adding new schools and then had to make a complete retraction a couple days later.  If Greenstein is getting played by the Big Ten, then every other reporter is getting played, as well.  I’ve received info from credible people that Texas and Notre Dame are definitely still in legitimate play for the Big Ten and other info that the conference has moved on regarding both of them.  Commenters have posted information suggesting that Maryland preemptively nixed any consideration for Big Ten membership and that Northwestern’s president revealed to a sorority that the conference had actually made a decision as to who it was inviting.  Tom Shatel, one of the Nebraska beat writers at the Omaha World-Herald, shared his frustration that people he trusted last week that stated that the Cornhuskers weren’t part of the Big Ten expansion talks are now saying that the school is definitely in the mix.  It’s impossible to parse through what’s true or false in all of this.

At this point, there is no combination of Notre Dame and/or any Big East and/or Big 12 schools that are AAU members that would surprise me.  If the Big Ten announces in June 2011 that it’s adding Pitt, Syracuse and Rutgers, I wouldn’t flinch.  If the Big Ten announces in 2 weeks that it’s adding Texas, Texas A&M and Notre Dame, it wouldn’t faze me at all.  It’s all fair game at this point.  The leaks so far have been so contradictory that we’re all better off assuming that they’re red herrings.  There’s a plan out there that might be way more aggressive than even the Super Death Star Conference that I’ve brought up or it could very well be a conservative addition of a geographically contiguous school or 3 purely for households.  No one except for Jim Delany and the Big Ten university presidents knows WTF is going on.

Of course, we’ll still have fun pouncing on every leak and rumor in the meantime.

(2) Backdoor meetings are where it’s at – Some commenters astutely noted that Jim Delany isn’t going to call a press conference one day and say, “I’ve just informed the Big East and Big XII that they need to bend over and assume the position.”  If and when Delany talks to his fellow commissioners, it’s going to be private and it’s likely such commissioners would want to keep it that way so they can start planning for their own raids of leagues like the Mountain West and Conference USA.  Delany would certainly not want anything to do with speaking about anything substantive with the feeding frenzy of the media horde gathered at the BCS meetings last week.  This seems like such a simple and logical concept, yet in a world where we’re craving information on this subject, we’re dying for any type of official statement of a go-ahead.

(3) Time is on the Big Ten’s side – I really doubt the Big Ten is going to take the full 12-18 months to examine this expansion issue.  That’s just my gut feeling as the university presidents likely wouldn’t be able to stomach having this story hanging over their heads in the press for such a long period of time.  It could very well be the case that the Big Ten’s university presidents know how they want to proceed and that they simply didn’t want Delany to inform the Big 12 and/or Big East commissioners of the Big Ten’s targets at the media-filled BCS meetings.  Honestly, I don’t know what could be taking so long unless the Big Ten is vetting every single possibility with the two schools that matter the most: Notre Dame and Texas.  Those are certainly two schools worth waiting for if the Big Ten believes that either of them would be willing to join.  Every single other school in the Big East and Big XII would leap toward Big Ten membership, so if the Big Ten was solely targeting non-Notre Dame/Texas schools, this could’ve been wrapped up weeks ago.

(4) Big East being “proactive” by “hiring” Paul Tagliabue and expanding to Jacksonville – As Brian Cook of Sporting News and mgoblog (not the former Illini quasi-great) stated, “Soviet Big East Raids You!”  (I’m not going to lie – I could keep myself entertained making up Yakov Smirnoff-isms for hours at a time.)  On paper, it sounds like a massive coup that former NFL commissioner Paul Tagliabue has been tapped as a strategist for the Big East.  He’s actually providing his services pro bono because he has a very direct interest in how all of this plays out as Chairman of the Board of the Directors at Georgetown.  What does this mean?  Well, if Tagliabue has anything to do with it, the hybrid format of the conference will continue on into perpetuity.  Georgetown would be severely damaged if the Big East split up and one of his tasks will be to ensure that doesn’t happen.  If the Big East were to lose multiple schools, he has the gravitas to tell schools that might be ready to split (i.e. Louisville) that the hybrid is still the revenue maximization model for the conference.  The Big East football schools might not trust anything that the Big East office says anymore, but if the former commissioner of the NFL says that ESPN will still pay a lot more money for a hybrid league than a split league, then that’s going to carry a lot of weight.  As a DePaul law grad, though, I really hope that Tagliabue doesn’t decide that the Big East would be better off skipping the Los Angeles market in favor of the next municipality that whores itself with a taxpayer-financed stadium.

Honestly, there is absolutely nothing “proactive” that the Big East can do at this point to prevent a member from leaving for the Big Ten.  Even if the Big East could somehow create a new TV network that could generate large amounts of cash, there’s no way that could be up and running even if the Big Ten takes the maximum amount of time to complete its expansion process.

Of course, Tagliabue unintentionally torpedoed the prospect of the Big East ever creating its own network by dumping on the thought that the Big Ten adding schools in the New York area would deliver homes for the Big Ten Network by saying the following:

“One of the real challenges for the networks is to provide value, but you only provide value in markets where you provide traction,” he said. “Is Minnesota and Rutgers going to get a big rating on Long Island? Give me a break. Every game isn’t Michigan and Michigan State.” He added, “Am I going to rush home from a tennis game on Saturday to watch Minnesota and Rutgers if I live on Long Island?”

Now, I’m not exactly a favorite person with the Rutgers message board crowd, but I’ve got to defend the school here.  WTF was Tagliabue doing completely ripping apart a current member of the Big East when his job is to presumably keep the conference intact?  Maybe he was suggesting that Midwestern schools like Minnesota wouldn’t exactly attract the Long Island tennis club crowd, which is likely true, yet that’s quite a disingenuous statement coming from someone representing a league that includes Louisville, South Florida and Cincinnati (who don’t conjure up images of summer parties in the Hamptons).  In fact, the highly-rated 2006 Rutgers game where the Empire State Building was lit up in scarlet red was against Louisville as opposed to an Eastern school, which goes to show you that New Yorkers simply want to watch good teams play other good teams regardless of geographic location.  If I were a Rutgers fan, I don’t know how I could deal with someone in a leadership position in the Big East saying that about my school.  At worst, it was a complete cheap shot and at best, it came off extremely wrong with logic that didn’t follow considering that the Big East isn’t a purely Northeastern football league anymore.

(5) ESS – EEE – SEE SPEEEED! – SEC Commissioner Mike Slive articulated the real reason for expansion: it’s a high stakes pissing contest to see who can lay claim to the “Bad Motherfucker” wallet.  More than anyone, there’s kind of this lingering assumption that if the Big Ten expands to 16 schools, then the SEC MUST respond because it simply can’t handle not being the biggest (and therefore, the best).

Frankly, this line of thinking doesn’t make sense to me at all.  I know a lot of fairly knowledgeable people are convinced that we’re going to end up with 4 16-team superconferences after everything shakes out, yet too many people seem to forget that every single conference other than the Big Ten doesn’t have a financial vehicle like the Big Ten Network that would make it financially viable to perform such a large-scale expansion.  The Big Ten isn’t expanding just to expand – it’s looking to maximize the per-school payout for each of its members.  All of the other conferences are going to do the same and I fail to see how any of them would be able to make it a profitable venture to expand beyond 12 without its own conference network.  Heck, even the Big Ten isn’t guaranteed a windfall by going beyond 12 schools (even though it at least has an argument with the Big Ten Network).

In the case of the SEC, there are very few schools that make sense for it in terms of expansion at all.  I see names thrown around like Miami, Florida State, Georgia Tech and Clemson, but all of them would be duplicate teams in markets that the SEC already owns.  There’s very little point in the SEC adding more schools within its current footprint.  In fact, there are only two markets that would add value to the SEC:  Texas and North Carolina.  The problem is that in order to obtain those markets, it would need to try to add the University of Texas and UNC, both of whom would likely completely shun the SEC due to academic reasons.  Throughout this process, I’ve corresponded with many Texas alums (NOT the T-shirt fans that just care about football) and they’re pretty much unanimous in stating that the UT administration will NEVER entertain any thought of joining the SEC.  It cannot be underestimated how much the academically-minded administrators at Texas loathe the thought of the SEC.  I think about this every time I see a columnist wrongly assume that “Texas = South” and therefore “Texas = SEC”, when in reality UT likens itself to be more like Berkeley or Michigan as opposed to any of the SEC schools.  UNC is even more snobby with respect to academics and the Tar Heels have emotional ties to the ACC that go far beyond what Texas has with the Big XII.  So, the chances of the SEC adding either of those schools is between slim and none.  Without them, there aren’t any other worthy markets in the South that the SEC hasn’t already covered.

(6) Why is this topic addictive? – A number of commenters have been wondering about why this expansion topic is so fascinating.  As someone that had been writing this blog for 5 years about a variety of subjects and didn’t focus on conference realignment until the last few months, I’ve also been thinking about how I got hooked on it.  At least for me, I’ve always enjoyed writing about big-picture movements in the sports world and you really can’t get much more big-picture than power schools switching conferences.  Could you imagine if the Yankees and Red Sox approached the Cubs and Dodgers to join the AL East in order to form a super-division of all of baseball’s most popular teams?  (Please note that as a die-hard White Sox fan, it pains me to admit how popular the Cubs are and will likely always be.  I take solace in the fact that they’re paying $19 million to an 8th-inning setup guy.)  Well, the equivalent isn’t just possible in college sports, but it’s happened numerous times.  Within the past 20 years, Penn State joined the Big Ten, Miami joined the Big East and then later switched to the ACC and Texas helped form the Big XII and could be on the move again.

Let’s face it, though: this is like crack-cocaine to the sports blogging world.  As regular commenter allthatyoucanleavebehind noted, it’s a lot more fun to talk about expanding with schools like Syracuse and Rutgers (or really anyone other than the massive players like Texas, Notre Dame and Nebraska) than to actually have to play them when expansion finally occurs.  Once the Big Ten actually makes an announcement regarding expansion, we won’t have a quick fix of speculative blogging material anymore… at least until we start talking about Big XII expansion.

At that point, all I’ll want to do is to rush home from my tennis match to catch the Illinois vs. Rutgers game.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111)

(Image from Retecool)

The Real Economic Reason for NCAA Tournament Expansion: Avoiding a Pay Cut

Let me preface this blog post by saying that I personally loathe the idea of the NCAA Tournament expanding to 96 teams.  I believe that it will ruin the pace of the event and render an already devalued 4 months of the regular season into a pure seeding exercise like the NBA or NHL.  When NCAA Tournament expansion has been suggested before, I quickly put it down as a short-sighted CYA measure for coaches.  Uber commenters Richard and Adam have provided some good points in support of NCAA Tournament expansion, but it still makes me want to vomit at an emotional level.  I’d rather have Hue Hollins officiate my pickup basketball games or watch the final scene in LOST consist of Jack, Locke, Kate and Sawyer sitting in a diner with Journey playing in the background.

Big Ten commissioner Jim Delany, who has been an outspoken critic of NCAA Tournament expansion, stated yesterday that a super-sized tournament in the future was “probable.”  The NCAA followed that up with confirmation today that it felt that a 96-team tournament would be the “best fit” for the event and then proceeded to outline a clusterfuck proposed schedule with the first round still starting on Thursday but the third round would be played on the following Tuesday and Wednesday.  Exactly why the first round wouldn’t start on the Tuesday after Selection Sunday and then keep the same scheduling for the rest of the tournament as it is today is apparently beyond my pay grade.  There is only one possible explanation as to how a group of presumably well-educated people could come up with this completely illogical scheduling format: the chronic.

The common perception and what I had long thought is that this is purely a money grab by the NCAA, which can’t wait to fold the ho-hum NIT (which my Illini failed to win this year) that it now owns into a new first round of the NCAA Tournament that will draw a lot more revenue.  Certainly, I can appreciate the potential financial aspect of an expanded tournament.  Most of the readers of this blog know that I’m a “follow the money” type of guy almost to a fault when looking at sports decisions.  Still, I was perplexed by how the NCAA seemed to be jumping at the chance to risk killing the proverbial golden goose with such a drastic and almost uniformly unpopular change.  There just seemed to be no good reason for it other than another network like ESPN coming in with an offer to the NCAA that was over-the-top to the point where the organization would whore itself.  Then, as I was eating an Al’s Italian Beef sandwich (which you should always get dipped) at lunch today and perusing a copy of the Chicago Sun-Times that was left on the table, I came across the following quotes from a prominent college basketball voice that finally illuminated a legitimate and justifiable financial reason (other than just trying to make more for the sake of making more) why the NCAA would be doing this:

On the proposed expansion of the tournament: ”The expansion has absolutely nothing to do with the sport of basketball. It has to do with the economics of the NCAA and its broadcast partner CBS. Because this multiyear contract was backloaded at the end, CBS is looking at losing probably a billion dollars during the remaining years [2010-13] of the contract.

”Surprisingly, the way the contract was written, the ‘out’ for that last three years belongs to the NCAA, not CBS. I can assure you if it was CBS’ ‘out,’ they’d be long gone. The reason it was the NCAA’s ‘out’ was because everyone assumed the rights fees would continue to increase. So the NCAA said, ‘OK, we’ll make it a long-term deal but in 2010’ — which seemed like 100 years from when the deal was signed — ‘we want the right to opt out and see what the financial landscape is like.’

”Now they’re finding out that what CBS is paying this year and will continue to pay through 2013 is far more than any other suitor would pay. The only way the network can possibly offset those losses is to have more inventory to sell. So the expansion of the tournament would allow the rights-holder to cut down on the losses.”

On ESPN taking over the tournament: ”They’re the one guy who wouldn’t have to be covered by all of [the conventional network revenues] because of the monthly [cable-share] charge they get from viewers. Obviously, it would be an enormously prestigious property for ESPN to hold. But they have no reason to take CBS off the hook financially.”

On the NCAA and future rights fees: ”The basketball championship generates over 90 percent of the total gross revenue of the NCAA, which has 86 other championships to fund. If they were to take $300 million less for the men’s tournament, how would they afford to pay for those other championships and maintain the reimbursements back to the schools that participate? That’s why tournament expansion is being discussed. This has nothing to do with the betterment of the event.”

Those quotes came from an interview with former CBS college basketball analyst Billy Packer.  Now, I personally think that Packer is a first-ballot member of the Douchebag Sportscaster Hall of Fame, but also believe that he’s a straight-shooter and on point here.  It suddenly all made sense to me.  The NCAA isn’t really expanding the tournament in order to make more money.  Instead, the NCAA is expanding the tournament because it’s the only way that it can continue to make the same amount of money that it’s making now.  This is all about avoiding a reduction in TV rights fees in the next round of contracts if the NCAA maintains the current 65-team format.  Other news stories have noted that the current NCAA/CBS deal is backloaded where there are escalating payments starting this year through 2014.  It was also believed from the very beginning of the current contract in 1999 that CBS had wildly overpaid for the rights to the NCAA Tournament.  No one can be surprised that CBS is losing a lot of money on the NCAA Tournament, as well.  Almost all sporting events on over-the-air networks, even the highest-rated ones such as NFL games, are “loss leaders” where the networks lose money on the games themselves but use them as vehicles to promote other more profitable shows.  That’s a huge reason why sports programming continues to move en masse to cable networks like ESPN since they are able to take advantage of the dual revenue stream of cable subscriber fees on top of traditional advertising (as Packer noted in his interview).

So, I’m buying what Packer is arguing: the NCAA knows that CBS is paying way over market price for the tournament and losing a lot of money, meaning that expansion is necessary in order to simply maintain the level of revenue that the NCAA receives now.  Such revenue is critical since it funds virtually everything else that the NCAA does.  If the NCAA could come out and say that to the public, then I think that sports fans might at least have a better understanding of the situation and not believe that it’s completely about greed.  Of course, the NCAA can’t do that because it would compound the very problem that it’s trying to avoid – the last thing that it would want to do is admit that CBS is overpaying for the tournament since that would guarantee that no one else would ever pay anything close to that level in the next contract cycle.

I still don’t like it, but if the NCAA Tournament expands, at least I’ll understand why it had to happen.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111)

(Image from al.com)

Big Ten Study Leaked: What’s the Purpose?

 

The Chicago Tribune reports today that the Big Ten has received a study from William Blair & Co., a Chicago investment banking firm, that analyzed five expansion candidates: Rutgers, Syracuse, Pitt, Missouri and Notre Dame.  According to the Tribune’s source, the report indicated that the Big Ten members would be able to increase their current payouts of $22 million or more with expansion with the “right team or teams”.  The source also said that these were the “obvious candidates” and other schools could be considered.

I’ve worked on enough business deals and seen enough positioning in the media through the years (whether we’re talking about trades in sports or political wrangling) to know that leaks to the press rarely occur without a purpose that was authorized from above, especially when dealing with places that have tightly-run ships like Jim Delany’s Big Ten.  So, what was the purpose of this leak?  Was it to put cold water on the thoughts of Texas or even other schools like Nebraska or Maryland joining the conference?  Maybe Notre Dame is a legitimate candidate after all and we shouldn’t assume that they’ll never join?  Is it to try to get Big Ten fans comfortable with the idea that the 12th school isn’t going to be nearly as sexy as we hope?  Or could it be a classic stalking horse case, where the Big Ten is effectively telling the rest of the Big XII schools like Texas and Nebraska, “Just so you know, we make more TV money than you do now.  We’d make a lot more money if we take Missouri and we’re willing to do it, while you’d make even less.  So, maybe we should do lunch?”

All of those reasons are certainly possible.  My personal opinion is that it would be unconscionable to have Texas alums legitimately considering a move to the Big Ten (and generally not having a knee-jerk reaction to it in the same way as Notre Dame alums) and then add a school like Rutgers or Missouri instead, but I’m just an Unfrozen Caveman Lawyer.  Teddy Greenstein, who wrote the Tribune article, is of the opinion that Rutgers is at the top of the list (if you discount, in his words, the “pipe dreams” of Texas and Notre Dame).  Now, I believe that Greenstein is one of the better writers in the Chicago sports media (and believe me, having suffered through a period where both Skip Bayless AND Jay Mariotti were competing columnists here at the same time, I appreciate the good ones), but I have to take issue with this line of thinking:

Fans wonder: Does New York care about Rutgers? The simplest answer: When Rutgers wins, yes.

During Rutgers’ football nirvana season of 2006, its game against Louisville on ESPN drew an 8.1 rating in the New York market, a “phenomenal number,” according to one TV executive. That night, the Empire State Building was lit up in scarlet.

This anecdote continues to keep coming up and it’s a red herring.  I fully expect any school that’s competing for a possible slot in the national championship game to receive incredible ratings in its home market, even in a historically poor college football town like New York.  That’s not the issue!  Here’s what I stated in the original Big Ten Expansion Index post:

It must be emphasized that Football Brand Value puts much more weight on the long-term history and financial underpinnings of a program over short-term or recent success. Thus, Team A that has sold out 80,000-seat or even 100,000-seat stadiums for decades whether it wins or loses is much more valuable than Team B that only sells out a 40,000-seat stadium when it’s in the national championship race, even if Team A has had a mediocre seasons recently and Team B happens to rank in the top 3 of the BCS rankings this year. The “What have you done for me lately?” attitude of most sports fans doesn’t apply here. Instead, the proper question is the opposite: Even if the target school goes 0-12 in a season, will it still attract TV viewers and attendance? In other words, the true value of a football program is really measured by how much attention it still receives when it’s down as opposed to how much attention it gets when it’s up. The Big Ten will only consider programs that have large and real hardcore fan bases that will stick them in good times and bad as opposed to programs that have bandwagon fans that will bolt when there’s a 7-5 season.

The fact that then-35-year old Danny Almonte led his baseball team to the Little League World Series and was front-page news in New York for the better part of a month in 2001 didn’t turn the NYC market into a “Little League” town.  Even the New Jersey Nets could deliver the New York market once a decade when they’re competitive.  The problem is the other 9 years in the decade when they’re non-entities, where the fact that they play a few miles away from Midtown Manhattan becomes irrelevant.  Taking the NBA analogies further, commenter Dcphx brilliantly described Rutgers as “the 7′ 3″ athletic center that NBA GMs can’t avoid drafting.”  My initial response was that I was worried that Rutgers would be the expansion equivalent of Michael Olowokandi.  Like NBA GMs ignoring the fact that Olowokandi didn’t have a post-up game, basic boxing-out fundamentals, or any discernible basketball skills whatsoever other than being REALLY tall, it feels like a lot of people (particularly the TV executives that are disproportionately based in the NYC market) are blinded by the size of the the New York market or even just the New Jersey portion of it with respect ot Rutgers without taking into account their actual athletic history (whether it’s in football or basketball).  Upon further review, the thought of adding Rutgers might even be closer to the Pistons drafting Darko Milicic instead of Carmelo Anthony in 2003, where a team on the precipice of a championship felt it was better to keep its “chemistry” than adding a guaranteed superstar to a top-of-the-line squad.  As applied to Big Ten expansion, concerns about “geography” are the equivalent of the Pistons wanting Darko for “chemistry”.  (FYI – if you’re able to combine my concurrent dreams of being a conference commissioner and NBA general manager, I will turn into warm puddy.)

Let’s think of it this way: the Big Ten has spent the last two decades waiting around for Notre Dame.  During that process, they’ve actually looked at Missouri, Syracuse, Rutgers and Pitt several times and they were never deemed worthy of being invited before.  They’ve also given up conference championship game revenue during that period of time as a result of waiting for the Irish.  The Big Ten then took a massive risk of building its own TV network (which a lot of people ridiculed at the time), which has now paid off in spades in the form of TV revenues that far surpass what Notre Dame receives from NBC.  This means that the Big Ten has never had more leverage in terms of adding schools in its entire history.  So, after all of this time and at the height of its power, is the Big Ten really going to cash in all of its chips after all of that time on a potential project like Rutgers?  A “safe but not glamorous” choice like Missouri?  Is the Big Ten, with all of its financial advantages today, really going to add a school that doesn’t bring as much to the table as Penn State did to the conference or even Miami did to the ACC?  While there might be some Big Ten ADs out there like Ron Guenther that think small, Jim Delany is a big-time visionary and I have full faith that he’s not going to push a move just for the sake of making a move.  If the Big Ten doesn’t add Notre Dame, then it’s going to go after a school that’s even better (not secondary choices that are lower in terms of impact).  Call me naive, crazy or one-track minded, but money has a way of making “pipe dreams” on paper  in sports fan terms become much more realistic.

(UPDATE: This was written without taking into account today’s story, but The Rivalry, Esq. has a great look charting the ups-and-downs of talk regarding various Big Ten expansion candidates.)

(Follow Frank the Tank’s Slant on Twitter @frankthetank111)

(Image from Chicago Tribune)