Big Sweet Sixteen?

Tony Barnhart, a fairly well-connected college football writer at the Atlanta Journal-Constitution, dropped some titillating tidbits about the Big Ten’s expansion plans today.  He often writes from the SEC perspective (as to be expected being based in Hot-lanta), yet he has a solid reputation of not reporting much bunk.  Here’s the money quote:

The other big topic here has a chance to completely change college football as we know it. I’ve spoken to a number of athletics directors and commissioners who are convinced that the Big Ten is positioning itself to seriously consider becoming college football first super conference by expanding to as many as 16 teams.

The Big Ten is looking at three plans: Stand pat with 11 teams, add one team (hopefully Notre Dame) or make a blockbuster move and go to 16.

“If they go to 16 and one of them is Notre Dame then we’ve got an entirely new ball game,” a conference commissioner told me confidentially.

Whoa!  I was just wrapping my head around the thought of the Big Ten moving up to 14 schools, yet Barnhart is suggesting that isn’t even an option on the table.  He seems to be saying that the Big Ten wants to either go big up to 16 or go home.  Now, I don’t personally feel the love for a 16-school behemoth in the same manner that a lot of the readers of this blog do (and I attempted to throw a lot of water on the notion of superconferences early on).  I’ve long felt that 12 schools is really the perfect number for a conference and it would take a massive financial windfall in order to make a multi-school expansion work for the Big Ten.  Still, it’s worth examining which 5-school expansion combinations could work for the Big Ten if it’s really on the table.  I’m going to use the following assumptions that will be required for any 16-school Big Ten:

(1) Notre Dame MUST be involved – The amount of chatter coming from the Domers (both in support of a move to the Big Ten and, more loudly, in support of completely removing the football program altogether) indicates that Notre Dame’s leadership (if not its alumni base) is reading the tea leaves of conference realignment and is positioned to move.  I have long felt that Big Ten expansion would not occur without either Notre Dame or Texas and this is exponentially true with any multi-school expansion.  Over the past few weeks, there have been quotes from Notre Dame’s Executive Vice President, Athletic Director, football coach and basketball coach all either being extremely squishy on the school’s future as an independent or, in the case of Mike Brey, straight-up believing that Notre Dame will be in the Big Ten sooner rather than later.  Thus, let’s ignore all proposals of Big Ten expansion combinations that don’t include Notre Dame from this point forward.  The Big Ten isn’t going to add 5 schools without one of them being Notre Dame.

(2) The Big Ten won’t kill any conferences… only mortally wound them – The Ohio State athletic director Gene Smith went on the record a couple of days ago saying that he preferred that the Big Ten expand by multiple schools.  He also noted that he had faith that whichever conference or conferences were affected would be able to find replacement schools and live on.  I buy that line of thinking – the Big Ten isn’t in the business of killing off conferences if only for the fact that it’s pointless to be a dominant force if there aren’t any other conferences to dominate.  At the same time, I’m fairly certain that the Big Ten understands that if the Big East schools were really that valuable, that Big East’s current per school TV payouts wouldn’t be less than the annual interest that Northwestern receives on its Big Ten TV paychecks.  So, I highly doubt that we’ll be seeing the Big Ten add 4 Big East schools on top of Notre Dame.  More likely, we’ll see the Big East and Big XII affected along with a small possibility of the ACC being hit.  Instead of completely murdering the Big East, the Big Ten would likely leave several conferences with flesh wounds like the Black Knight from ‘Monty Python and the Holy Grail.’

(Speaking of murder, CBS just destroyed two decades worth of goodwill in a 3-minute span with its horrific NCAA Tournament montage last night.  That wasn’t “One Shining Moment” – instead, that was Sonny Corleone visiting a toll booth.  It was bad enough that the network decided to replace the version sung by the late Luther Vandross with a new shrill piece from Jennifer Hudson.  Yet, CBS compounded its mistake further by splicing in several shots of Hudson throughout the montage which could have been used for actual game footage that was sorely lacking.  It’s ridiculous that a “One Shining Moment” montage would have absolutely no recognition of national player of the year Evan Turner, the upset by #14 Ohio over #3 Georgetown, the existence of #1 seed Syracuse and, worst of all, ZERO footage of the double-overtime game between Kansas State and Xavier.  Advice to CBS executives: don’t tailor “One Shining Moment” based on feedback from focus groups that watch “The View”.  This way, you can avoid pissing people off that watch the NCAA Tournament because they actually like basketball instead of seeing Jennifer Hudson’s mug when “the ball is tipped.”  At least CBS News has noticed that the public isn’t very happy.  This has made me so angry that I encourage all of you to participate in faux activism via Facebook.)

(3) Rutgers and Syracuse are virtual locks – Whether you like them or not, it would be hard enough for a 14-school Big Ten to be financially viable without the New York City market sans Texas.  If a 16-school conference comes to fruition, then it removes all doubt whatsoever that adding on the NYC DMA is an absolute requirement for the Big Ten.  To me, this mandates adding both of Rutgers and Syracuse.  (I’ll again duly note a number of knowledgeable commenters that don’t think Syracuse would fit in the Big Ten, but the fact remains that it’s an AAU member in the top 60 of the US News rankings with the only BCS football program in the entire state of New York with 20 million people along with a marquee basketball program with a lot of NYC fans.  There’s a reason why the ACC really wanted Syracuse as opposed to Virginia Tech when it raided the Big East back in 2003.)

Under those guiding parameters, here are the main 16-school scenarios that I believe could work for the Big Ten:

  • JoePa’s Wet Dream Conference (Notre Dame, Rutgers, Syracuse, Boston College and Maryland)  – This is simple enough: let’s take the original “JoePa’s Dream Conference” that I had proposed with Notre Dame, Rutgers and Syracuse as additions and then tack on Boston College and Maryland on top of them.  This effectively allows the Big Ten to capture the entire Northeast while, at least on paper, adding the New York, Boston and Washington markets.  With Notre Dame and Penn State as anchors, the Big Ten Network could get into basic cable households that aren’t even necessarily in Big Ten states (i.e. the other New England states, Northern Virginia near DC, etc.).  These are all academically impressive schools (even if some people might quibble with the graduate research capabilities of BC and Syracuse) that could deliver 3 massive and very affluent markets on the East Coast.  The problem that I foresee is that I still believe that any ACC school is higher hanging fruit in terms of the Big Ten trying to lure one of them, whereas there are Big East and Big XII schools that could provide similar value as lower hanging fruit.

 

  • Imperial Star Destroyer Conference (Notre Dame, Rutgers, Syracuse, Nebraska and Kansas) – The more I look at this hypothetical conference, the more I like it.  Rutgers and Syracuse provide a concrete base of households to the East, but Nebraska and Kansas provide the national brand names to the West.  This type of expansion is less about pure market grabs and more about making the Big Ten Network into a true national property.  A football conference with Michigan, Ohio State, Penn State, Notre Dame and Nebraska going at each other in the fall?  A basketball conference with Kansas, Michigan State, Syracuse, Indiana (assuming that the Hoosiers will be resurrected at some point) and Illinois going at each other in the winter?  That’s extremely enticing from a national perspective.  I’ve been hammering away regarding the importance of TV markets to the Big Ten Network, but let’s not suspend all common sense here by trying to argue that a mere presence in a large market is always going to be more valuable than a powerful national presence that’s located in a smaller market.  Adding a football program like Nebraska and, to a lesser extent, a blue blood basketball program like Kansas could compensate for their smaller home population bases by drawing enough demand for games to raise rates within the current Big Ten footprint and inducing more basic cable operators to sign up outside of that footprint.  Plus, schools such as Nebraska and Kansas would actually be fairly happy to join the Big Ten (at least at the administrative level) and wouldn’t have to deal with torch-wielding alums like Notre Dame or crazy politicians like Texas.

    I’m sure a few of you out there are wondering: why not Missouri instead of Kansas?  Part of it is that Missouri’s potential value to the Big Ten is very overrated by outsiders.  The Big Ten Network is already on basic cable in the St. Louis market due to the presence of Illinois alums and fans, which means the main market that the conference would add with Mizzou is Kansas City.  However, Kansas is arguably much more popular in that market AND has a marquee basketball name nationally.  At the end of the day, the St. Louis and Kansas City markets really don’t provide much impact to the Big Ten, which already has Chicago, Philadelphia, Detroit, Minneapolis, Milwaukee, Indianapolis and the entire state of Ohio in the fold.  So, the better play if the Big Ten wants to poach any schools from the Big XII is to go for the more nationally prominent programs.  I’ve emphasized that basketball isn’t a top consideration in expansion matters compared to football, but Kansas is a special case that’s up there with Duke, UNC and Kentucky in terms of national drawing power.

 

  • Death Star Conference (Notre Dame, Rutgers, Syracuse, Texas and Texas A&M) – No real explanation needed as to how adding the two main Texas schools on top of Notre Dame and the New York market would completely alter the college sports landscape.  I think even the Domers would come around to being in this type of conference.  The chatter has certainly died down about the Texas schools moving over to the Big Ten, yet it’s still an intriguing possibility.

I’m still extremely skeptical of the current Big Ten members ever voting to expand the conference by nearly 50% when it has only added two new members in the past 90 years.  That being said, the Big Ten Network has changed everything in terms of how we look at expansion and Notre Dame effectively said that it has no choice but to join a superconference if it were ever to come to fruition.  If the Big Ten can’t get the Texas schools, I’m warming up to the thought of the Imperial Star Destroyer Conference.  I’ll emphasize again that I don’t personally support having such a massive change (when you get past 12 schools, you risk of no longer being a tight conference and becoming a loose confederation).  However, it may not matter since the wild predictions of a “Big Tent” conference aren’t as crazy as I thought a few months ago.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111)

(Image from Almost Not There)

Welcome to the BC

As we enjoy a glorious first round of the NCAA Tournament, which included Notre Dame losing to my long-time bracket busting favorite Ol’ Dirty University, there have been rumblings that that the real plan for the Big Ten is a permutation of JoePa’s Dream Conference, with an expansion threesome of Notre Dame, Rutgers… and Boston College.  Hawkeye State of the ever esteemed Black Heart Gold Pants (whose love for freedom fighter J Leman knows no limitations) had heard these rumors and then commenter Justin noted the same thing in this posting last night.  Now, I’m just an unfrozen caveman lawyer/blogger, so I’m certainly not reporting this as news or fact.  However, this doesn’t seem to be a far-fetched scenario considering that I believe that the Big Ten has a two-pronged plan to both add large markets for the Big Ten Network and grab at least one national marquee football name.

I’ve seen a number of people bring up BC as a Big Ten expansion candidate before and, frankly, I never took it seriously.  As I’ve noted before, the ACC is a fairly tight-knit group, while BC isn’t exactly high on the Boston sports agenda.  That being said, if the Big Ten inviting BC is ultimately the final hook for the conference to grab Notre Dame, then I believe that it would move forward.  While Boston is definitely a pro sports town, BC at least has the advantage of being the clearly designated major college football home team in that area, while the New York City area really doesn’t have any single school of that nature.  Thus, there’s a reasonable argument that BC, for all of its issues of supposedly not delivering its home market very well for the ACC, still would have enough pull (in conjunction with Notre Dame and Penn State) to get the Big Ten Network onto basic cable in Boston (whereas a school like Syracuse, by comparison, would be speculative in terms of its ability to deliver homes in the NYC market).  That turns BC into a pretty powerful asset for the Big Ten in and of itself.  Let’s also not forget that this could create a kick-ass Big Ten hockey league.  (Illinois doesn’t even play Division 1 hockey and I’d be excited to see that type of league formed.)  At the same time, the ACC may not really care if BC stays or not – it may just as soon grab Pitt and/or Syracuse instead and say goodbye to BC in a mutually agreed upon separation.

Now, the Notre Dame fan readers out there will likely point out something that a lot of non-ND fans don’t seem to realize: the Irish and Boston College really aren’t that close emotionally.  There’s a perception that they’re tied together as the only two Catholic universities that play FBS football, yet they really didn’t play on a regular basis until the 1990s.  Notre Dame arguably cares about 3 schools: Navy from a historical and emotional standpoint and USC and Michigan from a marquee competitive standpoint.  Everyone else would be expendable, including BC (who is rolling off of Notre Dame’s schedule in the coming years).

Still, the Big Ten inviting BC would effectively remove the last two “non-emotional” arguments that Domers have against Big Ten membership: the inability to play a “national” schedule and having no peer institutions in a conference that’s dominated by large public flagship universities.  If the Notre Dame/Rutgers/BC additions were to occur, I fail to see how Notre Dame’s schedule would be materially different from what it is today.  Assuming that Notre Dame continues to play Michigan, Michigan State, Purdue and BC annually within conference play plus USC and Navy in non-conference play, the Irish would be retaining 6 of its 8 main re-occuring rivals.  Pitt would fall off of the schedule, but it would be replaced by Penn State in the Big Ten, which delivers the same market as Pitt and is a much larger national name.  The one true loss would be not playing Stanford anymore, but Notre Dame would still be heading to California with its USC rivalry and the Irish would in turn be playing the likes of Ohio State (which, even with its Midwestern location, provides much more of a “national game”) and get some direct access to prime recruiting territory in the state directly east of Indiana.  Add in a regular trip to the ND-fan heavy New York area at Rutgers and it’s very hard to argue that the Domers would lose much of its “national” schedule at all while concurrently adding some much better teams.

Meanwhile, the other major Notre Dame complaint is that it would be a member of a conference without any of its institutional peers, thereby putting itself at risk of being on the losing end of a lot of “11-1” or “13-1” votes in the Big Ten.  I’m not exactly sure what issues with respect to athletics would be so different between Notre Dame and the rest of the Big Ten that there would be that wide of a gulf – as some commenters pointed out, no one has ever pointed out anything specific that ND has an objection to other than joining a conference in the first place.  Certainly, Northwestern is a higher-rated private university with tougher admissions standards than Notre Dame and we haven’t seen any type of acrimony between NU and the supposedly “big bad public schools”.  If there’s any major conference in the country that actually has upheld high academic standards, it’s the Big Ten from top-to-bottom.  The discussion occurring in the comments section in the “Notre Dame to the Big Ten: Thy Will Be Done?” post has been fascinating.  I agree with alot of commenters that it’s incredulous that some Domers think that there’s some type of academic downgrade by moving to the Big Ten (once again, it doesn’t seem to bother the people in the tougher academic environment at Northwestern) or that improving graduate research will somehow be toxic to the Notre Dame undergraduate experience (as several commenters have noted, ND actually has been ramping up its graduate research capabilities on its own and that the school has been doing itself a disservice by downplaying this fact to its alums, who mistakenly still think that the undergrad focus continues to prevail and use it as another excuse to not join the Big Ten).

Look – I have a lot of friends that went to Notre Dame and Domer commenters such as Rich have been presenting viewpoints in a very civil manner on this blog knowing that he’s going to be critiqued.  I completely understand and respect the emotional foundation that ND alums have towards independence.  I’m not going to argue with that and it’s pointless for anyone else to do that, either.

It’s just that the Notre Dame supporters need to understand that the stand that they are taking is simply that: completely emotional.  The financial advantage of independence is now gone since the Big Ten’s TV revenue completely trumps Notre Dame’s NBC contract.  Now that Notre Dame doesn’t schedule the likes of Miami, Florida State, UCLA and Tennessee anymore, the “national” schedule of yesteryear is dead and its hypothetical conference schedule in the Big Ten would actually draw more national interest than a game against Washington State in the Alamodome.  The academics in the Big Ten supercede all of the other BCS conferences, so it’s not as if though there is some type of greener pasture for Notre Dame elsewhere on that front.  Finally, if Boston College were to join the Big Ten, then Notre Dame wouldn’t even have the argument that it doesn’t have any peer institutions within the conference.

There’s no problem with those emotional ties per se.  The fact that any of us watch and care about spectator sports at all is a fairly irrational practice.  However, I do have a problem when those pure emotions are attempted to be supported by substantive arguments that don’t hold water anymore (if they ever did in the first place).  At the end of the day, do you want the leadership of any organization that you care about, whether it’s a charity, company or university, making long-term decisions based on pure emotion?  Good intentions based on tradition aren’t necessarily enough to make sound decisions for the future.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111)

(Image from Sports Illustrated)

List of 15 Big Ten “Candidates” is Who May Come With Texas or Notre Dame (not Instead of Them)

Lots of people have been discussing in the comments section on the “Template for Shooting Down Any Argument Against Texas Going to the Big Ten” post a story from the Milwaukee Journal-Sentinel stating that the Big Ten has hired a research firm to evaluate an “initial list” of 15 schools, with a quote from Wisconsin AD Barry Alvarez saying that Texas isn’t on that initial list.  (H/T to WolverinePhD, among others, for sending in the link.)  I don’t interpret this study as Texas not being a target.  As Dennis Dodd stated on CBS Sportsline (who has voiced skepticism about Texas joining the Big Ten):

[I]f Notre Dame and/or Texas showed a willingness to join the Big Ten, there wouldn’t be much research to do.  The two schools are seen as the only slam-dunk candidates in an otherwise muddied expansion picture.

Exactly.  The Big Ten doesn’t need to pay presumably tens of thousands of dollars (if not more) to hire a research firm to say that “Adding Texas and Notre Dame would be sweeeeeeeeeet!!!”.  The conference knows that already and its university presidents don’t need to be convinced of the attributes of those schools.  Instead, you hire a research firm to evaluate the schools that you AREN’T sure of and look at the positives and negatives of them.  A research firm that’s providing value is going to look at issues that aren’t obvious, such as whether Syracuse or Rutgers can really deliver the New York City market or Nebraska’s national brand name can compensate for its small home market.  It’s a waste of money to have someone come in and state that “Texas would really add a lot of eyeballs to the Big Ten Network while being awesome in sports and academics.”  No shit, Sherlock.  Tell me something that I don’t know.

The fact that the Big Ten has a list of 15 schools that it’s looking at is an indication that the conference is looking at numerous schools that are significantly outside of its conference geographic footprint.  To me, this exercise looks a lot more like an evaluation of “Who do we add on top of Texas and/or Notre Dame if we’re willing to go to 14 schools?”  From a realistic standpoint, schools from the SEC aren’t going to ever move while the 2 schools that the Big Ten would want from the Pac-10 (USC and UCLA) are no-brainers in the same category as Texas and Notre Dame where there’s no point in even examining them because they’re in if they want to join.  Here is my semi-educated guess as to who is on that list of 15 schools as well as the key questions that the Big Ten ought to be asking about them:

1.  Syracuse – Does it really bring in the NYC market?  Can it bring in the NYC market when it’s combined with Penn State?  If yes, does Syracuse or Rutgers do this better?

2.  Rutgers – See comment for Syracuse.

3.  UCONN – Can it make inroads into both the NYC and Boston markets?  It’s not an AAU member but its overall rankings are pretty solid, so is that good enough academically?  Is the youth of the football program at the Division 1-A level a complete non-starter?

4.  Pitt – Great for both academics and athletics, but can they really add much in terms of TV viewers with Penn State already delivering the Pittsburgh market, especially when there are other candidates that are similar but can bring in new markets?

5.  Maryland – Is it more trustworthy in its ability to deliver the DC and Baltimore markets than the other East Coast candidates with respect to their own markets?  What does a Maryland/Penn State combo do for the conference in terms of delivering the Mid-Atlantic region?  Is there enough commitment to the football program in terms of long-term competitiveness?

6.  Virginia – An unequivocal academic superstar, but are its athletic programs good enough to add more value?  Can it really deliver the DC market any better than Maryland?

7.  Virginia Tech – Rising in terms of academics but not an AAU member, so is that satisfactory?  Can it really deliver the DC market any better than Maryland or UVA?

8.  Boston College – Can it really deliver the Boston market?  Is the fan base large enough to justify inclusion?  Very strong undergrad program but isn’t an AAU member, so will it fit academically?

9.  Miami – Can it deliver the Florida market by itself?  It’s not an AAU member and doesn’t have great graduate programs, but it’s a top 50 undergrad school.  Is that enough in terms of academics?  Is the poor attendance and traveling fan base for the football program trumped by its extremely strong national TV drawing power?

10.  Missouri – Has the ability to draw in the St. Louis and Kansas City markets, but is that enough considering that there are options in more populous regions like the Northeast, Florida and Texas?  Many assume that it’s an academic fit as an AAU member, but it’s actually lower in the US News rankings than Nebraska, so does it really meet the Big Ten’s academic requirements?

11.  Nebraska – Is the national drawing power of its football program enough to compensate for its tiny home TV market?  Lots of questions as to whether it would be an academic fit even though it’s an AAU member already.  Does it meet the Big Ten’s academic standards?

12.  Colorado – Long assumed to be a top Pac-10 target, but could it be a viable Big Ten candidate since it’s actually a better academic and cultural fit with the Big Ten than anyone in the Big XII besides Texas?  Is the population growth trend in the Denver area more attractive than adding presently larger markets like the state of Missouri when looking at this decision 20 or 30 years down the road?

13.  Oklahoma – Obvious national football power, but without AAU membership (unlike Missouri or Nebraska) or high academic rankings (unlike UConn), can it fit in academically?

14.  Kansas – 99% of these decisions are about football, but Kansas isn’t any ordinary basketball school (where only Duke, UNC and Kentucky can compare nationally).  Is the elite status of its basketball program enough to compensate for a historically weak football program that no longer has the services of Baby Mangino?

15.  Texas A&M – Is the Big Ten truly fine with the thought of Texas A&M coming along with Texas in a package deal?  Are the Aggies really a threat to go to the SEC if the Big Ten doesn’t invite them?  What do they bring to the table that Texas doesn’t bring alone?

The Big Ten will NOT expand unless it adds Texas and/or Notre Dame.  The conference is in a financial position where it doesn’t make any sense to settle for anything less.  This “initial list” is examining who might come along for the ride on top of the main targets.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111)

(Image from Scout.com)

Big Ten Expansion Index Follow-Up #1: Superconferences, Conference TV Revenue and More Reasons Why Texas to the Big Ten Makes Sense

I received an incredible amount of great feedback on my Big Ten Expansion Index with comments on the post itself and circulation on various message boards.  This Texas alum perspective was particularly illuminating and indicative that my recommendation for the Longhorns isn’t nearly as far-fetched as a lot of people believe (albeit there are some hurdles).  I’d also like to point to this comment from a Missouri fan that runs his own blog in support of Mizzou’s inclusion in the Big Ten.  It’s a fairly thorough look at Missouri’s qualifications and how they would provide an advantage over the other “usual suspects” such as Pitt – I don’t necessarily agree with all of it but it’s well thought-out.

I’ll take a look at some additional schools that I didn’t initially consider in my original post (i.e. Kansas, Maryland, Miami) in the very near future.  In the meantime, there are a few issues that have been brought up in the expansion discussions that I’d like to address.

1.  Superconferences with 14 schools just aren’t in the cards – I’ve seen a whole lot of suggestions that the Big Ten would look to expand to 14 or even 16 teams in order to turn itself into a superconference.  Supposedly, sources within conference itself even suggested that it might be open to the prospect.  On paper, this sounds like a decent idea – if the goal is to get into as many new TV markets as possible, then having more schools would serve that purpose (particularly when considering the premium that the Big Ten Network places on adding more cable households).

A practical issue, though, is that it’s hard enough to get the current Big Ten presidents to achieve a consensus on one additional school.  So, the thought of them trying to add three more schools at the same time is simply extremely unlikely.

Even more importantly, there are diminishing financial returns for each school that is added after number 12.  The magic of school #12 is that the Big Ten is able to stage a conference championship game at that point, where if it’s worth something close to the SEC version, such game would bring in about $15 million per year.  That’s an instant $15 million pop from that 12th school without even taking into account new regular season TV revenue.  The conference won’t see that type of pop from any additional schools and, in fact, it’s likely that the value of that championship game won’t change with additional members – it’s going to be worth $15 million whether the Big Ten has 12 teams or 14 teams, so each school is obviously going to take in less from that game if the conference goes up to 14 teams.

At the same time, part of the goal for every conference under the current BCS system is to get the maximum allowed 2 BCS bowl bids per season.  The 1st BCS bowl bid is worth $17.5 million to a conference and a 2nd BCS bowl bid kicks in an extra $4.5 million, which is all distributed equally among members in the Big Ten.  The thing is that the Big Ten is already virtually guaranteed to receive 2 BCS bowl bids every year because of the combination of the conference’s large TV markets and top-to-bottom great traveling fan bases in its current 11-team form – no conference has received more multiple bids in the BCS era than the Big Ten (yes, even more than the SEC).  So, every additional school simply dilutes those per school BCS payouts since that revenue is completely fixed.  (Note that this is why any knowledgeable Big Ten fan ALWAYS wants multiple schools from the conference to get into BCS bowls.  Even if your hated rival is the one going to the game, your own school still gets a big-time revenue boost from that extra bowl bid.)  Unless the BCS system (or whatever postseason structure that will govern college football in the future) changes to allow 3 or more schools from a conference to participate, there’s little incentive both financially off-the-field and competitively on-the-field to have a conference that’s larger than 12 schools.

Taking all of that into account and using a historical NBA superstar comparison, if the 12th Big Ten member has to be at least at the level of Kobe Bryant, then the 13th and 14th Big Ten members have to be both Michael Jordan and Wilt Chamberlain.  As a result, the Big Ten isn’t going to say, “Well, we can’t decide between Missouri, Syracuse and Rutgers, so let’s add all of them!”  There’s really only one combination that I could think of where the Big Ten could meet that standard with 14 schools: it adds Texas, Notre Dame AND Miami all at the same time.  Even then, there’s the basketball-esque concern that there are too many superstars involved for everything to work together – a team with 5 Michael Jordans sounds great in theory yet just wouldn’t work practically because a team would implode with that many hyper-competitive egos, while a conference with 6  legitimately elite power schools (Ohio State, Michigan, Penn State, Texas, Notre Dame and Miami) would turn the Big Ten from one of the most brotherly and cooperative leagues into probably the most contentious.

This is a long-winded way of saying that I’m 99.999999% sure that the Big Ten is simply looking for the perfect 12th school and won’t be going beyond that to 14 or more teams.

2.  Big Ten revenue is so incredibly and ridiculously FAR FAR FAR FAR ahead of the Big East and Big 12 that arguments such as “Syracuse and Jim Boeheim love basketball in the Big East too much” or “Texas completely controls the Big 12” are irrelevant – I made this point early in the original blog post, but it still comes up in message board discussions constantly.  So, let’s make it perfectly clear why any Big East school and probably any Big 12 school would leave for the Big Ten.  Here is the annual TV revenue for each conference as reported by ESPN’s Outside the Lines last month along with the average for each school:

  • Big Ten: $242 million ($22 million per school)
  • SEC: $205 million ($17.08 million per school)
  • Big 12: $78 million ($6.5 million per school)
  • ACC: $67 million ($5.58 million per school)
  • Pac-10: $58 million ($5.8 million per school)
  • Big East: $13 million for football/$20 million for basketball ($2.8 million per football school)

Take a look at those figures for a moment – every single Big Ten school makes almost twice as much TV revenue every year as the ENTIRE Big East football conference and even makes more than the entire Big East basketball contract (which that conference’s greatest strength).  There is no rational president of a Big East university that is fulfilling his or her fiduciary responsibility to such university that would turn down an invitation from the Big Ten for any reason whatsoever (whether it’s what the basketball coach says or anything else).  That’s not a personal knock on the Big East (as I’m also a law school alum of Big East member DePaul) but just a simple and glaring reality when you take two seconds to look at the numbers.

At the same time, Texas, which had a best case scenario of having the most nationally televised games and a BCS bowl appearance last year under the Big 12’s unequal revenue distribution formula, still made only $12 million in TV revenue compared to the $22 million that schools like Indiana and (gulp) Illinois received just for showing up.  Every reasonable person knows that even the best programs go through hard times, so it’s not as if though you can count on the best case scenario every single year.  Case in point is the Longhorns’ own rival of Oklahoma, who will receive significantly less money this year for a middling football season after being in the national championship game last year.  Michigan was playing Ohio State for a national championship game berth in 2006, yet look at where the Wolverines are now.  The recent competitive issues at Notre Dame are well-documented.  That means that even a powerhouse school like Texas has to examine where it will be in the event of the worst case scenario when it’s in a conference with unequal revenue distribution, which is something that gives university presidents and athletic directors that have to worry about budgets and state legislatures cutting funding a whole lot of heartburn.  This significant worry would immediately go away in the Big Ten – every school gets that $22 million per season whether they win multiple national championships or lose every single game.

A “winner” under an almost exact replica of the current Big 12 unequal revenue distribution model recently switched conferences for that very reason.  Miami was the single greatest beneficiary under the Big East’s old unequal revenue distribution model, where the Hurricanes received outsized payments from the conference during their national championship runs in the early 2000s.  In fact, the Big East said that it would guarantee Miami more money than the school would’ve received from the ACC for 5 years in an attempt to keep the Canes.  However, Miami’s president and athletic director pointed to the equal revenue sharing in the ACC as the largest financial reason why Miami switched conferences, even if it meant less money in the good times.  What this shows is that university presidents are actually much more concerned about maintaining financial stability during poor seasons than shooting the moon in championship seasons.

What’s more interesting in the Texas situation is that even when it shoots the moon in the Big 12, it still only makes about half as much as the very worst school in the Big Ten.  In that sense, Texas has even more to gain than Miami since the Canes actually knew they were going to give up short-term dollars in exchange for long-term stability, whereas Texas doesn’t have to make that choice – they’re getting more short-term dollars AND long-term financial stability.

At the same time, Texas really doesn’t “control” the Big 12, which is another argument that I continuously see on message boards and blogs.  While it receives the most TV appearances out of everyone because it’s the conference’s top team, remember that the original Big 8 schools have been together for over 100 years and they form a supermajority voting bloc in the Big 12.  Certainly, Texas has clout in the Big 12 due to its national brand name in the same way that Penn State has clout in the Big Ten, but Texas is still the newcomer to the old Big 8 schools and a lot of them (if not everyone except for Oklahoma) are extremely resentful of the Longhorns.  So, the thought that Texas has some type of outsized control in the Big 12 is at the very least overstated.  Remember that Miami had very similar control in the Big East, yet they jumped at the chance to be governed by a bunch of crazy basketball schools based in North Carolina.  “Control” is such an intangible and fleeting notion that it’s unlikely to trump a massive amount of guaranteed revenue whether a school wins or loses.

3.  Traveling fans to road games don’t matter – In terms of sports road trips, nothing tops going to other college campuses.  While pretty much all NFL stadiums are bland outside of Lambeau Field, each college has its own unique feel and traditions.  However, it amuses me when I see comments on various blogs and message boards that say, “Team A won’t leave Conference X because Team A’s fans can’t take road trips anymore.”  Even the best traveling fan bases might send only a few thousand people to road games every week and that school doesn’t see a dime of extra money – under conference revenue sharing arrangements, the visiting school gets the same amount of money whether it sends 1 fan on the road or 20,000 fans.  Therefore, if we think about this for a few seconds, why would any university president prioritize the interests of a few thousand people that like to take road trips yet don’t provide a single extra cent of revenue through such road trips over the school making many more millions of dollars of television revenue while also providing exposure to millions of more people?  Worrying about traveling fans is a classic “penny wise and pound foolish” argument.

4.  Sports team travel costs probably don’t matter – The thought that a school like Texas would worry about the increase in team travel costs in the Big Ten is probably another “penny wise and pound foolish” argument, although I’d love to see if anyone on the interweb has some concrete information about how much these expenses would be.  At a high level, my understanding is that Boston College, whose presence in the ACC would probably be the closest example of being a geographic outlier along the lines of Texas in the Big Ten, is still reaping significantly higher revenue in the ACC that more than compensates for its increased travel costs compared to when it was in the Big East.

Also, distance between schools isn’t necessarily the best indicator of travel costs.  If it’s far enough where you have to get onto a plane (and in the case of Texas, that would be the case for every school that it visits in the Big 12 except for maybe Texas A&M and Baylor), then how far you go on that plane isn’t going to change the costs that significantly (unless it’s a really long-haul trip to a place like Hawaii).  For commercial flights, distance is actually irrelevant – a plane flight from Austin to Chicago could easily be less money than a plane flight from Austin to Oklahoma City despite the much shorter distance since plane fares are more based on the frequency of routes and customer demand.  If an airplane needs to be chartered, the initial cost of procuring that plane is usually fixed where the cost is the same whether you go 50 miles or 1500 miles.  There may be some variance in the cost for fuel and airtime, but it’s still only a marginal increase over the initial cost of chartering that plane in the first place.

Considering that the jump in revenue for Texas going from the Big 12 to the Big Ten would be much larger than BC’s increase in revenue was from the Big East to the ACC, I believe that the increased travel costs (even for all of those non-revenue sports) would not be much of a factor.  If anyone out there has more specific details on this issue, though, please feel free to post it.

5.  Texas A&M is NOT tied to the hip of Texas – Here’s another argument that I’m constantly seeing on blogs and message boards: “Texas won’t go anywhere without Texas A&M.”  If past actions are the best indicators of future behavior, though, then that argument doesn’t hold water because Texas was more than willing to ditch Texas A&M when the old SWC imploded in the early 1990s.  Please take a look at this newspaper article that examines how Texas ended up in the Big 12 which includes interviews with the Texas president at the time of all of the conference moves:

http://www.mysanantonio.com/sports/MYSA081405_3N_SWCbaylor_tech_1ca3e1c_html8528.html

As you’ll see in that article, Texas first really wanted to be in the Pac-10, which meant that the school made the decision that it wasn’t going to be in a conference with Texas A&M.  However, the Pac-10 requires unanimous approval for any new member and Stanford rejected the Texas bid.  After that, Texas approached… wait for it… the Big Ten.  Once again, Texas made the decision to unhitch itself from Texas A&M in that scenario.  While the Big Ten showed interest, the conference had a moratorium on expansion at that time since it had just added Penn State, so Texas was rebuffed there.

It was only AFTER Texas was rejected by the Pac-10 and Big Ten, where in both instances Texas had confirmed that it was more than willing to separate itself from Texas A&M, that Texas coupled itself back with Texas A&M and approached the Big 8 schools.  At that point, the Texas state politicians, who consider football to be of the highest legislative priority, got wind of the plan and forced Texas Tech and Baylor (who neither Texas nor Texas A&M wanted anything to do with) into the new Big 12.

So, let me summarize this for everyone: (1) the current Big 12 was the THIRD choice for Texas after the Pac-10 and Big Ten, (2) Texas would’ve broken away from Texas A&M if either of its first two choices had come to fruition and (3) Texas definitely wanted nothing to do with Texas Tech and Baylor.  Anyone that thinks that Texas is going to make decisions based on whether it can take Texas A&M along with it isn’t looking at how Texas acted during the 1990s conference realignment.  While Texas may care about whether A&M ends up in the SEC, as LonghornLawyer pointed out in his illuminating comment on my previous post, that doesn’t mean the Aggies are anything close to being brothers-in-arms with the Longhorns.

6.  The revenue gap means that the Big Ten now trumps the Pac-10 for Texas – That historical article brings up another common argument that Texas might look to the Pac-10 instead, especially since it was the school’s first choice back in the 1990s.  This is certainly a fair point, although the revenue situation has changed so drastically in the Big Ten’s favor that a reasonable person is going to weigh things a lot differently today.  Take a quick look back at the conference revenue figures back in point #2 and you’ll see why Texas isn’t going to value the Pac-10 over the Big Ten as of today: the Pac-10 has even worse TV revenue than the Big 12.  Even if we acknowledge that the addition of Texas were to give a boost to Pac-10 TV revenue, it still wouldn’t come close to more than quadrupling that number which would be required to merely match what the Big Ten makes today (and note that the Big Ten figure would directly increase by a significant margin just from the addition of Texas state basic cable households for the Big Ten Network).

Also, putting money matters aside for a moment, there’s a pretty practical issue with respect to Texas being in the Pac-10: the time zone.  Most people east of the Mississippi River probably think of Texas as a “western” state.  However, it’s in the Central Time Zone (just like 5 of the 11 Big Ten schools).  This matters because prime time starts at 8 pm in the Pacific Time Zone (just like the Eastern Time Zone), which means that prime time games in the Pac-10 wouldn’t start until 10 pm Texas time and that’s simply a killer for TV purposes.  There are no such time zone issues with the Big Ten because all of the schools are either in the Central or Eastern Time Zones.

I know that I’ve put together some incredibly long blog posts, but just remember my two overarching rules of thinking like a university president as opposed to a sports fan and that 11 + 1 = 13.  The Big Ten didn’t come out and talk about expansion to do anything other than a blockbuster move.  If that blockbuster move isn’t available, then the Big Ten will stay at 11 schools.  I’ll be back soon with another post on additional expansion candidates.

(Image from NCAA Football Fanhouse)