The Big 12 Expansion Index: Wake Me Up When It’s All Over

Conference realignment at the power conference level has seemingly ground to a halt after what has been nearly four years of rumors, Tweets and blogs speculating on apocalyptic moves. When I created the Big Ten Expansion Index, there seemed to be endless possibilities of how the college sports world would shake out. Now, tools such as grant of rights agreements have at least temporarily paused any realignment within the power conference ranks. However, there’s still a nagging feeling that the 10-member Big 12 won’t stay at its current size. While any belief that some outside force would demand that the Big 12 expand (i.e. the SEC or other power conferences in the new playoff system) should be discredited as completely erroneous (as every conference wants to respect each others’ full autonomy in determining its membership levels), the practical reality is that the Big 12 is the odd duck in a world where other conferences are seeking size and depth in terms of brand names and TV markets while adding conference championship games (as opposed to eliminating them). Just as there will continue to be speculation about the Big Ten expanding to 16 members until it actually does so (particularly with comments such as the recent ones in Inside the Hall from Indiana Athletic Director Fred Glass calling 16 schools a “sweet spot”), the Big 12 is going to face the same questions until it gets back up to 12 schools.

With the peripheral rumor mongering noise dying down for the most part, I though it would be a good time to take a step back and create The Big 12 Expansion Index to assess where the viable candidates for that conference stand. To be clear, the purpose of this post is not to endorse the expansion of the Big 12. It’s perfectly reasonable for a Big 12 partisan to see the realistic expansion candidates as the equivalent of looking at a bar full of butterfaces at 3 am while “Closing Time” is playing in the background and saying, “No thanks. Call a cab for me to get the hell out of here.” Personally, I believe that the Big 12 needs to expand in the long-term regardless of any short-term revenue splitting implications, but this analysis can just as easily serve as justification for the conference to not get larger.

I. ASSUMPTIONS

In examining the Big 12 candidates, the following assumptions will be applied:

  • ASSUMPTION #1 – Think like a university president and NOT like a sports fan.

This was the most important rule when constructing the Big Ten Expansion Index and it continues here with the Big 12. Conference realignment decisions aren’t driven by which school is most highly ranked in the latest BCS standings, who the fans like, or even what coaches and athletic directors may want (no matter how powerful they might be at their respective schools). Instead, university presidents are the ones that ultimately make realignment decisions and they’re looking at the long-term off-the-field big picture much more than short-term on-the-field issues that fans are generally focused upon. To be sure, how well a school plays football (and to a much lesser extent, basketball) is certainly relevant, but TV markets, demographic changes and academic rankings are factors that really get university presidents get much more engaged.

  • ASSUMPTION #2 – The Big 12 lacks the ability to raid another power conference.

A number of Big 12 partisans wanted to believe over the past year that the league would be able to poach high profile schools from the ACC such as Florida State and Clemson. However, that prospect was simply never realistic due to a number of issues that the Big 12 needs to address, namely the demographics of the league outside of the state of Texas (which will be explained further in the index criteria below), overall academic reputation and national football brand names beyond Texas and Oklahoma. The Big 12 was able to save itself due to Texas wanting the Longhorn Network over the creation of the Pac-16 and Fox and ESPN paying a lot of money to keep the league together, but it is a paper tiger when it comes to expansion. As a result, the schools being evaluated in the index are all from the “Group of Five” non-power conference ranks.

II. EXPLANATION OF THE BIG 12 EXPANSION INDEX

The Big 12 Expansion Index assesses candidates on a 100-point scale. Please note that the schools are being graded on their values relative to only other Gang of Five schools. So, it doesn’t mean that if a school that receives a perfect score in the index that it would be as valuable as Florida State or USC. These values also have no relation to the figures that were calculated in the Big Ten Expansion Index*. This is only measuring the distinctions within the Group of Five universe that serves as the realistic pool of Big 12 expansion candidates. Here are the categories:

Football Brand Value (30 points) – As it was with the Big Ten, this is the most heavily weighted category as a reflection of the reality of the college sports landscape. The revenue generated from football is so massive in comparison to the other sports (including basketball) that it is the ultimate driver for expansion in every conference (including more historically basketball-focused ones such as the ACC).

It must be emphasized that Football Brand Value puts much more weight on the long-term history and financial underpinnings of a program over short-term or recent success. Thus, Team A that has sold out stadiums for years whether it wins or loses is much more valuable than Team B that only sells out a 40,000-seat stadium when it’s in the national championship race, even if Team A has had a mediocre seasons recently and Team B happens to rank in the top 25 of the BCS rankings this year. A lengthy tradition of playing football at the top level also carries more cache compared to being a noveau riche program. The “What have you done for me lately?” attitude of most sports fans doesn’t apply here. Instead, the proper question is the opposite: Even if the target school goes 0-12 in a season, will it still attract TV viewers and attendance? In other words, the true value of a football program is really measured by how much attention it still receives when it’s down as opposed to how much attention it gets when it’s up. Granted, it is much more difficult to find schools under this standard at the Group of Five level compared to at the power conferences, which is a large reason why those Group of Five schools aren’t in power conferences in the first place as of now.

National TV Value (15 points) – The calculation for TV values is a bit different for the Big 12 compared to the Big Ten. With the latter’s Big Ten Network, there was more of an emphasis on the value that schools would bring to that channel (which meant it was fairly large market-focused, albeit the Big Ten still ended up small market Nebraska first when all was said and done because of its extraordinary national TV value). The Big 12, though, is more concerned with the value of its national TV contract above all else since the league doesn’t have a conference network (and in fact, grants third tier TV rights to its individual members who then keep all of that revenue to themselves). Losing Nebraska was a major hit on that front and it led to the Big 12’s decision to add West Virginia instead of Louisville in 2011. As with the Football Brand Value category, there is much more weight on programs with longer histories of being national TV draws as opposed to the flavors of the moment. The issue with Big 12 expansion, of course, is that there are really only a handful of Group of Five schools that have any national TV value at all with respect to football.

Local TV Value (10 points) – While national TV value is more important to the Big 12 with respect to expansion candidates, there’s certainly still an interest for the Big 12 to expand to new TV markets (as the national TV contract can be impacted by local TV market coverage). The defections from the Big 12 over the past 4 years caused the conference to lose its only two top 25 TV markets that were located outside of the state of Texas (Denver and St. Louis). For this category, 10 points will be granted to a top 25 market, 7 points to a 26-50 market, 3 point to a 51-75 market, and then 0 points after that. Please note that any school that is already located in a Big 12 market will receive zero points in this category no matter how large its local market might be.

Demographics/Recruiting Value (20 points) – This was a category that wasn’t included in The Big Ten Expansion Index, but it would have been if I knew then that Jim Delany was going to use the word “demographics” in conjunction with expansion more than any other word over the past 4 years. While there’s some correlation between demographics and local TV value (as a larger market generally means more favorable demographics), the word “demographics” is really a code word for a very tangible concern for football fans and coaches: football recruits. It always irks me whenever I see comments to the effect that the Big Ten’s additions of Rutgers and Maryland didn’t do anything for the conference in football. Quite to the contrary, that expansion was very important for on-the-field matters because New Jersey and Maryland, according to a study by Football Study Hall, happened to be the top two non-Sun Belt states not already in the Big Ten footprint in terms of producing Division I football recruits (and it wasn’t even close).

The very real danger for the Big 12 compared to the other power conferences is that its coverage in the state of Texas (which is the nation’s top football recruiting state and a beast in terms of population growth) has masked its completely poor demographics in the rest of the conference. There’s no demographic depth at all in the conference once you get beyond the Lone Star State, which has come so close to collapse on multiple occasions over the past few years. Without Texas, the Big 12 dies (whereas each of the other power conferences might be severely wounded if their very top brand name school left, but they would likely still find a way to carry on since they have fuller slates of markets and populous states). In this category, 20 points go to any school in a state that is in the top 5 of Division I recruits annually under the Football Study Hall study (as there’s a huge gap between #5 and #6), 15 points go to any school in a state ranked 6 to 10, 10 points go to any school in a state ranked 11 to 20, 5 points go to any school in any other state that produces at least 20 Division I recruits per year, and 0 points for states under 20. As noted by Football Study Hall, the states that have 20 or more Division I recruits per year have produced 93% of all Division I football players since 2008, so any state under 20 isn’t helping the Big 12’s demographic cause. As with the Local TV Value category, any school that is already located in a Big 12 state will receive zero points in this category.

Academics (5 points) – The Big 12 would certainly like to add top tier academic schools, but it won’t necessarily nix any expansion candidate on those grounds. This is in contrast to the Big Ten, where the Academics category was weighted heavily enough to effectively exclude any school that didn’t meet the threshold as being a viable candidate. For the purposes of the Big 12, 5 points will be assigned to any school that has at least 2 of the following 3 qualifications: an AAU member, ranked in the top 100 of the US News undergraduate rankings and/or ranked in the top 300 of the ARWU world graduate school rankings. A school that has 1 of those qualifications will receive 3 points. Everyone else will receive zero (as the Big 12 would likely only be swayed by truly exceptional academic reputations).

Basketball Value (5 points) – As I stated in the Big Ten Expansion Index post, personally, there’s nothing that would make me more delirious as a sports fan than Illinois winning the national championship in basketball. However, when it comes to conference expansion discussions, basketball has been even less of a consideration than I originally thought 4 years ago. This is too bad since there is a whole slew of excellent or even elite basketball programs available in the Group of Five (much more so than football programs). That being said, if all things are relatively equal in the other categories, then basketball considerations could be the tipping point. An elite program and/or fan base will receive 5 points and a solid program and/or school with a fair amount of tradition will get 3 points.

Geographic Fit/Need (5 points) – Normally, this is a category that is based on pure geographic proximity. However, the Big 12 also has a geographic need to bridge the distance gap between West Virginia and the rest of the conference. As a result, schools in states that are located within that gap along with other states immediately adjacent to the current Big 12 footprint will receive 5 points, while everyone else will receive zero. This is an all-or-nothing category – either a school meets the geographic need or it doesn’t.

Tremendous Upside Potential/Monopoly Power (10 points) – This is a category that wasn’t considered for the Big Ten since it was really looking for established old money schools. In the Big 12’s case, though, its realistic expansion candidates almost all have warts of some nature. In fact, there are quite a few candidates that would be looked at in an entirely different light in a positive way if they were merely competent in on-the-field football performance (much less being powers). As a result, much like an unpolished prospect with a lot of athleticism in the NFL or NBA draft, the upside potential of a school should be taken into consideration by the Big 12. This is especially true for a school that could potentially have “monopoly power” of being the only power conference program in its home state. Other factors include whether a school is a flagship or academically elite, has a proven basketball fan base, or has made a lot of recent investments in football facilities.

(* Note that the Mutual Interest category that was in the Big Ten Expansion Index was eliminated here. Any Group of Five school would join the Big 12 in a heartbeat.)

III. EVALUATION OF BIG 12 EXPANSION CANDIDATES

The candidates are listed in reverse order from least desirable to most desirable. Once again, for the purposes of this evaluation, it is assumed that the only viable Big 12 expansion candidates are not currently power conference members and the calculations are based upon comparisons only to other schools within that non-power conference school group.

A. ALL HAT, NO CATTLE

RICE
Football Brand Value – 15
National TV Value – 5
Local TV Value – 0
Demographics/Recruiting Value – 0
Academics – 5
Basketball Value – 0
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 5
Total: 35
Overview: Fantastic academic institution with a lot of history with the former Southwestern Conference teams in the Big 12, but the lack of a new market or recruiting area is a killer for its candidacy. It would take some massive on-the-field accomplishments (i.e. winning the Group of Five bid to a top bowl in the new College Football Playoff system multiple times) for Rice to move up here.

UNLV
Football Brand Value – 10
National TV Value – 5
Local TV Value – 7
Demographics/Recruiting Value – 0
Academics – 0
Basketball Value – 5
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 10
Total: 37
Overview: The Runnin’ Rebels score low right now due to a horrid stretch of on-the-field football performances over the past several years, but they’re a program to watch if it can get a new state-of-the-art football stadium into place. This is a school that provides the highest profile sports teams in the Las Vegas market with a strong basketball fan base, so their value skyrockets if they can avoid complete ineptitude in football.

COLORADO STATE
Football Brand Value – 10
National TV Value – 5
Local TV Value – 10
Demographics/Recruiting Value – 5
Academics – 3
Basketball Value – 0
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 10
Total: 43
Overview: It’s a mystery why Colorado State doesn’t ever seem to be able to get its act together on-the-field. On paper, this is an institution that ought to be attractive to a power conference with its solid academics and location in fast growing and demographically desirable Colorado, yet their putrid football performances over the past decade have nixed them from any type of consideration. CSU, like UNLV, is looking to build a new football stadium to increase its chances to move up in the athletic world.

SMU
Football Brand Value – 15
National TV Value – 10
Local TV Value – 0
Demographics/Recruiting Value – 0
Academics – 3
Basketball Value – 0
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 5
Total: 43
Overview: The issue with SMU (and any other Texas-based school) is that they’re not bringing any new TV markets or recruiting areas that the Big 12 doesn’t already have blanketed. Now, that isn’t an automatic disqualifier for a Big 12 candidacy (see the addition of TCU in 2011), but it would likely take perfect scores in the Football Brand Value and National TV Value categories to make that happen.

NEW MEXICO
Football Brand Value – 10
National TV Value – 5
Local TV Value – 7
Demographics/Recruiting Value – 0
Academics – 3
Basketball Value – 5
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 10
Total: 45
Overview: New Mexico is in a very similar situation to UNLV with an excellent basketball program and fan base with potential monopoly power in its home market… but its on-the-field football product has been unacceptably terrible for a long period of time. The Lobos actually have a leg up on UNLV in terms of academics and being a geographic fit with the Big 12, so they’re a school that can rise rapidly in the pecking order with merely some football competence (much less prowess).

HOUSTON
Football Brand Value – 15
National TV Value – 10
Local TV Value – 0
Demographics/Recruiting Value – 0
Academics – 3
Basketball Value – 3
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 5
Total: 48
Overview: See the comments about SMU, only Houston has more basketball tradition. There is also the wild card that the Big 12 may want a physical presence in the Houston market in the same way that TCU is located in the Dallas-Fort Worth market, but the Cougars would still need to have some overwhelmingly extraordinary football success for this to be a possibility.

MEMPHIS
Football Brand Value – 10
National TV Value – 5
Local TV Value – 7
Demographics/Recruiting Value – 10
Academics – 0
Basketball Value – 5
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 7
Total: 49
Overview: Memphis is essentially an Eastern mirror of UNLV: large urban basketball school with historically terrible football over the past decade. The advantage that Memphis has by comparison is that it’s located in a rich football recruiting area and aids in bridging the geographic gap between West Virginia and the rest of the Big 12. Memphis has shown that they have excellent basketball fans – if they can get that to translate to football, they have quite a bit of upside. The main drag is being the midst of heavy SEC competition.

B. INTRIGUING, BUT NOT PRACTICAL

BOISE STATE
Football Brand Value – 30
National TV Value – 15
Local TV Value – 0
Demographics/Recruiting Value – 0
Academics – 0
Basketball Value – 0
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 7
Total: 52
Overview: From a national TV contract standpoint, Boise State might be the single most valuable school that is outside of the power conferences as of today. The question that university presidents will always ask, though, is, “How long will this last?” As you can see, Boise State doesn’t bring anything else in terms of demographics, academics, basketball or geography. This is a school whose attributes are purely based upon on-the-field football performance, which is actually exactly what university presidents tend to shy away from since such success is difficult to maintain even when a program has all of the financial resources in the world (see Texas and USC right now and Alabama prior to Nick Saban coming in). There might be a point where Boise State becomes the Gang of Five equivalent of Nebraska where markets and demographics become completely irrelevant with having such a strong football brand, but we aren’t there yet.

TEMPLE
Football Brand Value – 15
National TV Value – 5
Local TV Value – 10
Demographics/Recruiting Value – 15
Academics – 0
Basketball Value – 3
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 5
Total: 53
Overview: This is an interesting potential play for the Big 12 by going directly east of West Virginia. The good news is that Philadelphia is a massive market with access to an excellent football recruiting state*. The bad news is that Philly is a tepid college football market (and those that follow college football there tend to follow the king program of Penn State) and there’s a sense that Temple won’t ever develop into much more than what is now (which isn’t satisfactory for the Big 12). The school has had plenty of chances to become a legit power program and never succeeded.

(* For fans of “Friday Night Light”s (the TV series), just picture that fantastic final scene in the finale with the football in the air transitioning from Texas to Philly. If only conference realignment were as smooth.)

CONNECTICUT
Football Brand Value – 20
National TV Value – 10
Local TV Value – 7
Demographics/Recruiting Value – 0
Academics – 5
Basketball Value – 5
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 10
Total: 57
Overview: In a vacuum, UConn is arguably the most power conference-like school that isn’t in a power conference today. If this were an ACC Expansion Index, then UConn would be close to a perfect score. Frankly, there’s still a part of me that’s surprised that UConn isn’t in the ACC already, but I perfectly understand why Louisville got the nod last year. The problem with the prospect of UConn going to the Big 12 is that it’s not a good fit for what the conference is seeking in expansion. UConn has actually performed aptly in football over the past decade outside of the last couple of years, yet the New England region is a black hole when it comes for football recruiting (particularly considering how it’s a high population area) and the school’s men’s and women’s basketball prowess probably has the least value to the Big 12 out of any of the power conferences (as hoops mainly benefit conferences that either have networks like the Big Ten has or strong basketball syndication deals like the ACC). Now, UConn’s Big East pedigree and relatively strong brand name means that the school has a large amount of upside, but it may not matter to the Big 12 with Connecticut being so far geographically from the conference’s core.

C. NEEDS WORK, BUT KEEP AN EYE ON THEM

TULANE
Football Brand Value – 15
National TV Value – 5
Local TV Value – 3
Demographics/Recruiting Value – 15
Academics – 5
Basketball Value – 0
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 10
Total: 58
Overview: Tulane has been in the on-the-field football doldrums since Hurricane Katrina hit New Orleans, but the Green Wave might be resuscitating itself at just the right time. The school is building a brand new right-sized on-campus stadium and the football team is bowl eligible this season. Tulane’s academics are arguably the best of any school in the Group of Five besides Rice and the state of Louisiana is one of the best pound-for-pound football recruiting areas in the country. Honestly, out of all of the schools on this list, Tulane has the best chance out of anyone to realize its Tremendous Upside Potential and moving up to the top.

D. LOCATION, LOCATION, LOCATION

SOUTH FLORIDA
Football Brand Value – 15
National TV Value – 10
Local TV Value – 10
Demographics/Recruiting Value – 20
Academics – 3
Basketball Value – 0
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 5
Total: 63
Overview: The allure of USF is purely about a demographic play – athletic directors and coaches fall all over themselves over the thought of combining the recruiting territories of Texas and Florida. (Note that this is a bigger reason for any fan of a school that’s not in the SEC to be scared of how successful that league can integrate Texas A&M.) USF has shown some flashes of football ability, but it’s been inconsistent. There is also extremely heavy power conference competition within the state of Florida (with Florida, Florida State and Miami gobbling up market shares), so there’s a limit to how large of a fan base that USF can realistically build.

CENTRAL FLORIDA
Football Brand Value – 15
National TV Value – 10
Local TV Value – 10
Demographics/Recruiting Value – 20
Academics – 3
Basketball Value – 0
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 7
Total: 65
Overview: UCF has the exact same overview as USF above (just switch USF with UCF) except that UCF has a bit more upside as (a) being one of the largest schools by enrollment in the country and (b) having fresh chances to perform at higher levels of college football (whereas we’ve already seen what USF was and wasn’t able to do in the old Big East).

SAN DIEGO STATE
Football Brand Value – 15
National TV Value – 10
Local TV Value – 7
Demographics/Recruiting Value – 20
Academics – 0
Basketball Value – 5
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 10
Total: 67
Overview: San Diego State has similar attributes as UCF and USF on the opposite coast when it comes to football, but the Aztecs have the advantage when it comes to basketball value and the fact that it is the primary Division I sports school in the San Diego market. While Florida and Florida State have statewide fan bases in the Sunshine State, California is much more fragmented by market, which means that SDSU has more potential to “deliver” its home market despite the on-paper proximity of UCLA and USC compared to the AAC’s Florida schools.

E. THE ONLY CHOICES TODAY

BYU
Football Brand Value – 30
National TV Value – 15
Local TV Value – 7
Demographics/Recruiting Value – 5
Academics – 3
Basketball Value – 5
Geographic Fit/Need – 0
Tremendous Upside Potential/Monopoly Power – 10
Total: 75
Overview: BYU has strong enough of a national brand to garner an independent TV contrac with ESPN, a massive worldwide fan base, its own TV network and a solid football tradition. My criteria for demographics and academics likely undercount the true value of BYU, as its relevant demographics are really related to the world’s Mormon population and it has top tier undergraduate academics. Boise State might have the best record of recent on-the-field achievements out of any non-power conference school, but BYU is the one institution at this level that legitimately looks, feels and acts like a power conference program.

CINCINNATI
Football Brand Value – 30
National TV Value – 15
Local TV Value – 7
Demographics/Recruiting Value – 20
Academics – 3
Basketball Value – 5
Geographic Fit/Need – 5
Tremendous Upside Potential/Monopoly Power – 5
Total: 90
Overview: I’ve been mentioning Cincinnati as a strong Big 12 expansion candidate for awhile, but it wasn’t until constructing this index did I see how the school really does hit virtually every metric that the conference should be seeking. Among the Group of Five schools, its Football Brand Value is strong with multiple BCS bowl appearances and consistent performances over the past several years despite a number of coaching changes. The state of Ohio is a football recruiting powerhouse with only one in-state power conference competitor (albeit a massive one in the form of Ohio State). The school’s academics are solid, it has a great basketball history and its location is in a major market with probably the best geographic bridge to West Virginia of any viable candidate. The only question with Cincinnati is whether it can really perform any better on-the-field that it already has in football during the past few years. Still, that’s a minor issue compared to how the school has created a consistently competitive football program.

So, if the Big 12 were to expand today, it’s clear that Cincinnati and BYU have a huge gap over the rest of the field. Whether that type of expansion would be compelling enough to the Big 12 to make a move at all is still an open question.

(Image from Wikipedia)

Tomorrow Never Knows: The Latest Conference Realignment FAQ

The past week has featured more conference realignment moves and rumors in quite some time.  Seven schools switched conferences last Friday, all of whom are really pawns in the college sports game of double chess.  Stewart Mandel has pointed out that ever since the Big Ten announced that it was going to expand back in 2009, 25% of all FBS schools (31 in all) have changed leagues.  Inspired by the use of a classic presciently-titled Beatles song* (along with an appearance by Mr. Belding from “Saved by the Bell”) in “Mad Men” this past week, let’s look into the future** by answering some questions that I’ve been seeing from a lot of readers lately:

(* The cost for “Mad Men” to use an actual Beatles master recording as opposed to a cover version: $250,000.  It was well worth every penny.)

(** As the friendly posters at TexAgs seem to enjoy reminding me about once a month, I had this doozy of a wrong prediction last year.  I’m certainly not a soothsayer.  However, what I hope that readers will appreciate that I try to dig a little deeper than the surface level view to get them to think about the issues of the day in a different way.)

1. Does the removal of AQ status and resignation/ousting of Big East commissioner John Marinatto mean anything for Boise State and San Diego State? – Not really.  BCS auto-qualifier status in and of itself would have been nice for Boise State and San Diego State, but they were well aware months ago that such designation was on its way out the door.  What’s more critical for those two schools is the amount of the next TV contract for the Big East, which should be substantially more than what they would have received in the Mountain West Conference even in the worst case scenario.  The main issue for Boise State will be whether the WAC will continue to live on as a non-football league for the Broncos to place its basketball and Olympic programs.  As long as there’s some home for Boise State’s non-football sports, they’ll be in the Big East (meaning that San Diego State will be there, too).

2. Does the removal of AQ status and resignation/ousting of Big East commissioner John Marinatto mean that the Big East will split? – No.  If anything, it’s a sign that the conference is going to be sticking together for the foreseeable future.  This was a move that appears to have been driven by the Catholic members of the conference and the football members ended up agreeing.  As I’ve stated in prior posts, the Big East isn’t going to be getting a bonus from a TV network for its football league just because it’s an all-sports league as opposed to a hybrid league.  The value of the Big East football side is what it is regardless of the conference’s structure.  In contrast, it’s really the value of the basketball side of the conference that’s the variable and it’s clear that keeping Georgetown, Villanova, St. John’s, et. al will garner a better per school package than a split league.  As USA Today reported today in an otherwise somber assessment of the future of the Big East:

The conference could begin television negotiations as early as September. College football officials inside the league and out, and others well versed in TV negotiations all said the league would be best served if it stayed together, even in its unwieldy current configuration.

Even if no one in their right minds would create the Big East as currently constituted from scratch today, the Catholic and football members of the conference are still more valuable together than they are apart.

3.  Is the Big 12 raiding the ACC? – I don’t believe so (and you can refer back to my post from February on some of the reasons that I think still stand today).  Sometimes, I feel like I’m a crotchety guy constantly throwing a wet blanket on rumors that the Big 12 is going after the likes of Florida State and Clemson, but everything that I’ve heard on this topic has either originated from not-quite-reliable locales and rooted in what sound like football fan-focused concerns as opposed to university president-focused.  For instance, I see a lot of comments that a school like Clemson would want to join the Big 12 because of the “football culture” compared to the Tobacco Road dominated ACC, yet that belies the facts that (1) Nebraska and Texas A&M, two of the most football-focused schools in the country, couldn’t run from the Big 12 fast enough and (2) the ACC didn’t exactly decide to add Miami, Virginia Tech and Boston College back in the day due to hoops prowess.  That’s what I mean by a “football-fan focused concern”.

Now, TV revenue disparity is certainly a university president-type concern that could make the Big 12 attractive compared to the ACC on paper.  The Big 12 reportedly has a verbal agreement with ESPN to kick up its total annual TV rights revenue to approximately $20 million per year per school.  (That figure would be the combination of ESPN first tier and Fox second tier TV rights but doesn’t include third tier TV rights controlled by individual schools, such as the Texas deal with ESPN’s Longhorn Network.)  However, it’s still unclear what ACC will end up after its renegotiation with ESPN.  There was a SportsBusiness Journal report in February that each ACC school was looking at around $15 million per year, yet that hasn’t been finalized.

Here’s one thing that’s clear to me, though: ESPN has zero incentive to see the ACC get raided.  None.  Nada.  Unlike its contracts with every other power conference, ESPN has complete top-to-bottom control of all ACC TV rights.  This means that ESPN has more of a vested interest in the survival of the ACC specifically over every other conference – it’s the one league that the people in Bristol aren’t sharing with Fox, CBS or the Big Ten Network.  In fact, think of it in these terms:

The ACC is the single largest content provider to all of the ESPN networks, whether college or pro.

Let that sink in for a moment.  The ACC provides more live content to ESPN than the NFL, Major League Baseball, NBA, SEC, Big Ten, Big 12 and Pac-12.  So, do you really think ESPN wants the ACC to lose anyone, much less actually enable another league (the Big 12) to poach Jim Swofford’s gang?  Is ESPN going to want to trade an entire slate of Florida State games that’s guaranteed annually in order to receive only a handful of tier 1 Seminole games that’s variable from year-to-year?  Well, for all of the talk about how sexy of a matchup Florida State vs. Texas would be, check out the number of times that FSU vs. Miami appears on the list of highest rated games in the history of ESPN.  Since many sports fans tend to forget the existence of anything that happened beyond one year ago, they have forgotten how strong the ACC has been as a TV property over the long haul.

No one knows how much ESPN can single-handedly shape conference realignment more than the Big 12.  There’s one reason why Texas and Oklahoma aren’t in the Pac-16 today: the Longhorn Network.  ESPN was willing to pay Texas $15 million per year alone for bottom-of-the-barrel TV rights just so that its limited tier 1 Big 12 package would be kept alive.  So, my educated guess is that ESPN is going to be more than willing to throw at least an extra $30 million per year toward its single largest content provider of the ACC to make it at least revenue neutral on the TV front (where it’s close enough to the value of the Big 12’s TV deal that any difference would be offset by higher travel expenses) or even more to remove any doubt that the ACC is on equal standing with the other power conferences.

As I’ve stated in prior blog posts, I’m not saying this out of any love for the ACC.  Personally, there’s nothing that I’d love more than to witness those douchebags from Duke get relegated to the Southern Conference.  However, I try my best to separate what I want to see happen from what I believe will actually happen.  In this case, I believe that ESPN is going to end up paying the ACC enough to remove TV revenue as a reason for any school to leave that league for the Big 12.

4. Is the Big 12 going to expand with non-ACC schools such as Louisville? – I find this scenario to be much more likely than any type of Big 12 raid on the ACC, but the issue that the options for the Big 12 besides Louisville are limited.  BYU has been brought up on several occasions as a possibility, but the Cougars have such stringent requests regarding its own TV packages that even Texas says, “Damn!  You’re giving us nothing!”  Cincinnati is a geographic bridge between Louisville and West Virginia, yet their fan base size and football stadium situations aren’t making the heads of anyone in the Big 12 turn.  Rutgers and/or UConn are intriguing options for the Big 12 in my personal opinion, but that hasn’t been validated by anyone that’s actually associated with the conference.

Unfortunately for Louisville, they need a twelfth school to join them, as the Big 12 isn’t going to add them alone as number 11, and there isn’t anything close to a consensus on who that twelfth school should be.

5.  How are the non-power conferences going to end up? – The non-power conferences are in a worse position than they were 4 years ago.  While they will have more access to the new college football playoff on paper, they have few (if any) programs that have the resources to legitimately challenge for one of those 4 playoff sports on a consistent basis.  At the same time, those depleted leagues will likely be giving up any access to the other lucrative BCS bowls, which are going to be even more geared toward contractual tie-ins and a free market system of choosing the most popular schools that draw TV ratings and sell tickets.  To the extent that the Big East might get raided again by the Big 12, the Big East can then turn around and poach from the Mountain West and Conference USA even further (so fans from those conferences should not get any joy in any manner from all of the Big East doomsday stories).

If there’s one rule in conference realignment, it’s this: Shit ALWAYS rolls downhill.  When you’re at the bottom of that hill, you’re the WAC.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Gothamist)

Big East Expansion: The Big Country Conference Lives!

After what seemed like a dozen false alarms over the past few weeks, the Big East is poised to finally add Houston, SMU and UCF as all-sports members and Boise State and San Diego State as football-only members with the schools joining for the 2013 season.  Navy won’t be able to join until after 2014, which likely means that Air Force won’t come until that time, as well.  (Colorado Spring Gazette Air Force beat writer Frank Schwab has been fairly consistent over the past month that the decision for the academy is actually extremely tough.  It’s interesting to recall back in September that Air Force appeared much more enthusiastic about joining the Big East than Navy, but now the roles have switched.)

A year ago, I wrote this post proposing that the Big East ought to form a conference by adding football-only members from the West (which I called the “Big Country Conference”) while keeping the hybrid intact for non-football sports.  While the actual schools have changed a bit as a result of defections to the ACC and Big 12 and my proposal was for a 16-school football league, it delights me to no end that the Big East is effectively going to employ this format conceptually.

Would anyone choose to build what the Big East is going to look like from scratch?  Heck no!  It’s a Frankenstein-looking conference spanning from the northeast corner to its southwestern border with football-only members and non-football members.  (I keep imagining that John Marinatto’s press conference to announce the new alignment will look like this.)  However, there are really only three conferences that are in 100% control their own destinies (Big Ten, SEC and Pac-12) and another that is reasonably assured of not suffering of any defections (ACC).  We’ve already seen everyone that had the ability to leave the Big 12 do so, which indicates that conference stability is virtually impossible outside of those top 4 AQ conferences.  As a result, in terms of a triage procedure to keep a viable football league alive, I actually believe the new Big East/Big Country looks pretty good.  All of the current Big East members might still always look for greener pastures (see my last post about possible Big 12 expansion scenarios), but that doesn’t mean much if other conferences aren’t reciprocating.  Therefore, they needed to make their current home as strong as possible and the best way to do that was adding the top non-AQ schools from the west (particularly Boise State).  Limiting themselves to only more geographically friendly schools from Conference USA or the MAC would’ve been a major mistake.  As ugly as the new conference might look on a map, it really doesn’t matter much as a football-only entity.  The real travel concerns come from having non-revenue sports traveling across the country, which won’t be happening here with the western outposts being football-only members.

Regardless of whether AQ status for BCS bowls exists in a few years, the schools that are about to join the Big East are going to be better off, as well.  Houston, SMU and UCF would be in a moving to a stronger top-to-bottom all-sports conference even without the football consideration.  At the same time, those that follow conference realignment closely know that TV money is really the largest financial driver for moves.  San Diego State has apparently been told by outside media consultants that the projected low end for the new Big East TV contract would be $6.4 million per year per school for just football compared to $1.5 million per year for all sports in the Mountain West.  The increased TV money alone would be enough to justify Boise State and San Diego State to sign on as football-only members.  Finally, it’s a classic “bird in the hand” situation regarding the AQ status of the Big East.  Many people speculate that the Big East would lose such status, but that’s simply all it is at this point: speculation.  All we know is that if Boise State was a member of the Big East this season, they’d probably be heading to the Orange Bowl as opposed to a pre-Christmas bowl in Las Vegas for the second consecutive year.  (Not that there’s anything wrong with Vegas.)  To the extent there’s an overhaul of the BCS system, it’s likely going to look more like the Jim Delany Proposal of a more exclusive club consisting of those on the inside, so this is effectively the only way that schools like Boise State will even have a chance of being part of college football’s power structure.  If they get kicked out of that power structure in a few years, then they’ll still be no worse off than if they didn’t take the chance and just stayed in the Mount USA (the Mountain West/C-USA Alliance).

While the Big East has made a lot of mistakes over the years, the fact of the matter is that the conference doomed to be perpetually unstable the day that Penn State joined the Big Ten.  Couple that with the fact that Miami was always going to take an ACC invite if it ever came their way and it would never have mattered if the Big East would’ve split up its hybrid structure or added more football members earlier.  Every Big East member would have still left for one of the other AQ conferences if they had the choice, so the league would have been in the same position today from a big picture standpoint.  Of course, as we’ve now seen, every Mountain West and C-USA school would leave for the Big East in a heartbeat, as well.  They know that being in an unstable conference that might only have AQ status for a couple of more years is still a more valuable home than any of the non-AQ conferences.  The Big East did the best that they could do with the pieces they could reasonably work with and from a pure competitive football standpoint, the new setup looks like it’s going to be an entertaining league.  In a Big Country Conference, dreams stay with you.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from blog.mcall.com)

No Split for You! Netflix, Qwikster and the Big East

There’s a general assumption by much of the public that the dominant force of home entertainment in the future will be video streaming.  Whether it’s viewing TV shows via the Internet instead of cable or picking out movies for the evening, streaming enables immediate access to content with video quality that is continuously improving.  Thus, many investors earlier this year were pushing Netflix to move away from its cash cow DVD plan business and instead emphasize its streaming service.  In fact, a popular view on Wall Street seemed to be that Netflix’s largest problem was that too many people were still using the DVD-by-mail service that had made the company so dominant in the first place.  So, the opening salvo was when Netflix separated its DVD and streaming plans with higher prices (with the intended effect being that subscribers would choose dropping the DVD plan).  That move was about as popular as Santa Claus at an Eagles game.  Still, Netflix pressed on by subsequently announcing that it would completely split off its DVD business into a separate company called Qwikster, which would force customers to create different accounts for each service.  The public immediately vomited all over this plan and the investors that were pushing Netflix to go full bore into streaming started crushing the company’s stock price.  Finally, Netflix ended up issuing a mea culpa yesterday and reversed its decision to split the two sides of the business.  A firm that had built one of the most loyal customer bases through word-of-mouth over the past decade effectively wiped out all of its goodwill reserves within a couple of months.

The problem with Netflix is that even though it pushed streaming as the future, its streaming content isn’t satisfactory in the present.  There’s only a fraction of the number of movies and TV shows available on the streaming service compared to the regular DVD-by-mail, particularly new releases.  As a result, consumers that once saw Netflix as a good deal started thinking that it wasn’t providing great value any longer.  At the same time, Netflix customers (including me) have generally been perplexed as to why improvements in streaming and the use of DVDs need to be mutually exclusive.  (To be sure, my 2-year twins use the Netflix app on our iPad all of the time to stream Sesame Street and the abominable Spanglish of Dora the Exploer, so there’s certainly a convenience factor for me personally.  It’s also a testament to the late Steve Jobs that he created such intuitive products that my kids were able to figure out how to use our iPad and iPhones by the time they were about 16 months old.)  Netflix gave the public a message that the DVD service was holding the streaming service back, but the reality is that one has little to do with the other.  Instead, Netflix’s issue is that the streaming content still needs a ton of improvements regardless of the state of the DVD business and, more importantly, the service faces paying skyrocketing streaming rights fees to and direct competition from the movie and TV studios themselves (such as Hulu).

The Big East is the Netflix of the college sports world.  It has a product (basketball) that completely built the conference and is still regarded across the nation as high quality.  However, the conference knows that its weaker product (football) is the revenue driver of the future.  The problem is that improving the football product isn’t that simple and really has little to do with basketball.  A lot of Big East football fans would tell you that the basketball side of the conference has been holding the football side back and that’s the reason why schools like Syracuse and Pitt ended up leaving for the ACC.  Therefore, the argument goes, the Big East would be served best by the football members splitting from the rest of the conference.  However, this is a straw man argument similar to Netflix claiming that it needed to get rid of its DVD business in order to build its streaming business.  Just because the Big East was excellent in basketball didn’t mean it caused any type of problem for its football league.  If anything, the only reason why Big East football gets any ESPN coverage at all is its ties to the basketball side.  The Big East’s football problems have been with the performance of its football programs themselves and a lack of a national brand name ever since Miami left for the ACC in 2003.  In fact, the Big East football league was born with two left feet since it never had the one school that really mattered on the East Coast: Penn State.

Ultimately, the Big East’s presidents know this, which is why they haven’t been exactly quick to add on new football schools willy-nilly even with its league under attack and aren’t even considering a split from the Catholic members.  With the Big East basketball TV contract already larger than the football TV contract (both in total amounts and on a per school basis), keeping the top basketball brand names and large markets is now more important for the whoever remains in the conference than ever (even if a lot of Big East football fans are now even more vehement in pushing for a split).

Switching to the Big 12 expansion drama for a moment (as it has a great impact on what the Big East will end up doing), I won’t believe that BYU isn’t joining the Big 12 until that league expands to 12 schools again without them.  Put me in the tin foil hat category of thinking that the reason why BYU has supposedly “fallen off the Big 12 list” according to a number of reports is that DeLoss Dodds and company is trying to put public pressure on the Provo school by getting their alums all riled up.  It appears the major sticking points are TV rights issues with BYUtv, which believe it or not actually receives more rights to broadcasts and rebroadcasts than the Longhorn Network.  However, this all seems to be resolvable by both parties.  If BYU turns down a Big 12 invite because of reruns of football games, then the LDS leaders are on LSD.  BYU makes complete sense as school #10 in the Big 12 if and when Missouri leaves for the SEC.

Therefore, let’s assume for the moment that the Big East retains all of its remaining 6 football members, including but not limited to Louisville and West Virginia.  With the news that the Big East now wants to go up to 12 football schools (although I wouldn’t be surprised at all if it stayed at 10), it obviously begs the question about who the league should add.  These seem to be the main tiers of candidates that the Big East is looking at:

(1) Service Academies (Navy, Air Force, Army) – By all accounts, Navy, Air Force and Army are the top priorities for the Big East as football members.  As I’ve mentioned previously, adding these schools would be a smart move because I believe that none of the other AQ conferences are going to remove AQ status from a league that has all 3 service academies (or even just two of them).  The academies have great brand names, traveling fan bases and political protection.  Of course, that’s also why they’re going to be hard to get and it’s not a guarantee that the Big East can add any of them.

(2) Classic BCS Buster (Boise State) – It warms my heart that my Big Country Conference dream of a football-only league combining the Big East with the top non-AQ schools from the west is starting to seem plausible with the Providence crowd looking to add Boise State.  (The schools in that original Big Country Conference post will need to change, but the concept remains the same.)  Boise State is in a bind since the Pac-12 will never accept it due to academic and cultural reasons while the Big 12 doesn’t seem to be seriously interested, either.  Meanwhile, the Big East is seeking to strengthen its AQ credentials as much as possible (even though I personally don’t believe the league’s bid is truly in danger of being taken away after 2013, which is when the current BCS cycle concludes).  Thus, the only BCS option for Boise State appears to be the Big East and the Big East’s best option to add some national cache seems to be Boise State, which looks like a horrific geographic fit on paper but really isn’t that bad if it’s a football-only membership.  Football really isn’t the killer on travel costs since it’s only a handful of trips every year – it’s the non-football schools that bear the brunt of travel issues.  Let’s say that the Big East adds Air Force as a football-only member and a couple of Texas-based schools (which will be discussed in a moment) to create a western division.  That cuts down the geographic concerns of Boise State a bit further for football and the school could look to place its other sports in the WCC or WAC.  Karl Benson, the WAC commissioner, has already stated that he’d be open to discussing a non-football arrangement for the former full member Broncos.  This seems like a long-shot for the Big East, but Boise State would be the one potential addition that would truly move the needle nationally, so John Marinatto needs to try it.

(3) Inside the Footprint (Central Florida, Temple) – Most conferences are looking for new markets when considering expansion candidates.  However, the Big East is a bit different because it’s never had an issue with markets themselves, but rather the lack of the ability to deliver such markets.  Therefore, the Big East doesn’t (or at least shouldn’t) have the same issues with potentially “double dipping” in many of its home markets since the conference may need to do so in order to even hope to deliver them.  Enter UCF and Temple, which by a number of accounts appear to be the two most likely and immediate all-sports additions to the Big East as the interest seems to be reciprocal between the schools and the league.

In the case of UCF, it’s a massive school in a football recruiting stronghold that would prevent South Florida from being a complete geographic outlier in the conference.  Personally, I see UCF’s ceiling as basically being another version of USF.  I’ll always be skeptical that either of those schools can breakthrough in one of the most competitive college football fan markets in the country with the presence of Florida and Florida State casting overwhelming shadows along with Miami (who I believe a lot of conference realignment observers seem to be mistakenly underrating in terms of long-term staying power) not too far away.  However, the Big East is going to have a tough time to find any school that’s going to be considered #1 or even #2 in any market of substantial size, anyway, so doubling down on the Florida market is a fairly reasonable approach.

For Temple, it’s a matter of location, location, location.  The Philadelphia market is obviously an attraction on paper and, maybe more importantly, it’s virtually impossible to position yourself as a Northeastern football conference without at least some presence in the state of Pennsylvania (which has gone out the door with Pitt to the ACC for the time being).  Temple has made a ton of strides with the financial support of its football program since it was ousted as a football-only member of the Big East several years ago and has a lot of basketball tradition.  At the same time, the objections that Villanova have had (and may still have) to Temple entering as an all-sports member are likely going to go be the wayside (or at least ignored by the other Big East members) when the very survival of the conference itself is in jeopardy.  I’m someone that really respects Villanova as an institution (great academics with a marquee basketball program), but the school has had chances to jump up to AQ status for football that around 60 other football programs would KILL for yet they’ve never grabbed the proverbial bull by horns.  It has always seemed that Villanova considering a move up from Division I-AA status to Division I-A was simply about protecting its basketball program as opposed to actually investing in football, so now the school is going to have to live with the long-term consequences of its slow actions by probably having to let in (or maybe more appropriately, be forced to live with) a direct competitor for all sports in its own backyard.

(4) Yellow Roses of the Big East (SMU, Houston) – If Boise State and/or Army don’t end up joining the Big East as football-only members, then I expect SMU and Houston to be next on the list as potential all-sports candidates.  I’ve really been warming up to SMU lately despite its taint of Craig James, as it’s a great academic school in a top-tier market.  If the Big East basically believes all of the C-USA candidates are effectively on the same tier of quality (and I think that’s essentially what the league is thinking), then SMU starts looking pretty attractive as an overall institution.  As a school, there are a lot of similarities there to the former Big East member that never played a Big East game TCU (albeit not with the same recent football success).  Houston doesn’t bring in great academics (which is a mark against them), but fits the urban profile of the rest of the Big East as a similar school as Louisville, Cincinnati, USF and potential member USF along with bringing in another large market and recruiting territory.  It also helps that Houston has been fairly competent on the football field lately and can point to excellent tradition in basketball.

(5) So You’re Telling Me There’s a Chance (East Carolina, Memphis) – Speaking to a lot of Big East football fans, it seems that East Carolina is a common “people’s choice” as an expansion candidate.  It makes sense on some levels as it’s a program that has fairly strong attendance and fan support for a non-AQ school as well as being unequivocal in its desire to join the Big East.  However, I get the impression that the Big East looks at East Carolina in the same manner that the SEC looks at West Virginia: despite a geographic fit and solid fan base, those factors aren’t enough to overcome what’s perceived to be a small market (unlike a national name like Nebraska or Boise State).  East Carolina is arguably the best pure football school on paper out of the Big East candidates besides Boise State, but the Pirates aren’t so far ahead of the other C-USA candidates that the Providence crowd would choose them over schools located in better markets or have stronger academics.

Meanwhile, there might not be a school in the country that has had worse timing in terms of going through its ugliest stretch of football performance (or non-performance) in its history than Memphis.  If the Memphis football program had ANY type of pulse, it would be near the top of the list of Big East expansion candidates with its strong basketball fan support (which could conceivably bleed over to football), FedEx corporate ties, a Liberty Bowl tie-in and traditional rivalries with Louisville and Cincinnati.  Instead, the Tigers are almost certainly going to be relegated to non-AQ status for quite awhile.

Call me crazy, but put me in the camp as someone that believes that the Big East will continue to survive as an AQ conference in some shape or form.  Notre Dame certainly wants the league to live (although not enough to actually join the Big East as a football member) and the other AQ conferences aren’t really that hot to either destroy the Big East completely or kick it out of the AQ club.  Continuing to grant a BCS bowl bid to the Big East champ is chump change to the rest of the AQ conferences compared to the political heat that could result from throwing out a league that has any service academies and large flagship universities in the Northeast.  It’s imperative to the Big Ten, SEC and other AQ conferences that the BCS system itself is preserved, which likely means that they need to keep the Big East in the fold.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from moviefone)

Reexamining the Plus-One College Football Option

Utah Utes Alabama Crimson Tide Sugar Bowl

On a couple of occasions on this blog, I’ve argued in favor of an 8-team college football playoff system that uses the BCS bowls with their traditional conference tie-ins. While I still believe this would be the most viable solution to determine a national champion, I’m frankly getting completely sick of politicians trying to do anything with college football. Any sports fan that actually supports the federal government to get involved in this issue is completely insane. If there’s one system that’s guaranteed to be worse than the BCS today, it’s whatever convoluted format that Congress would come up with. Congressman Joe Barton needs to find a new issue to focus on, such as the economy, health care, or the multiple wars that our country is engaged in at this time. At the same time, the complaints from the bowl abolitionists such as the Mountain West Conference are getting as tired and worn out as Rachel Nichols’ campouts outside of Brett Favre’s Mississippi compound. The blind drumbeat that Utah was somehow disenfranchised last season has actually made me less sympathetic to the playoff issue since I wrote this post back in November largely supporting President Obama’s views on the matter. If you honestly can tell me that you would feel comfortable wagering your life savings that Utah would’ve beaten Florida, USC, Texas, and/or Oklahoma last season head-to-head, then you can go ahead and claim that the Utes deserved to be national champions. Otherwise, the fact that they went undefeated is irrelevant when compared to 1-loss teams from the much stronger SEC and Big 12. Besides, it’s incredulous to me that the Mountain West Conference and other fans are all of the sudden arguing how unfair the system is today even though the BCS expanded in 2006 to give the non-BCS conferences more opportunities to get into the top-level games and despite the fact those conferences bring very little of their own revenue (and definitely not many viewers as evidenced by the TV ratings) to the table. In the pre-BCS days, teams such as Boise State, Hawaii, and Utah would’ve never gotten a sniff of the Sugar Bowl and Fiesta Bowl, yet there were hardly any calls for a college football playoff prior to 1998 even though all bowls were completely about conference tie-ins and backroom deals.

Regardless, the college football playoff issue keeps coming back up like the Chinese water torture drip of baseball player names coming out from the 2003 steroid testing. The more that I investigate the issue, the more that I become convinced that even an 8-team playoff will never come to fruition (much less the extremely bad idea of a 16-team playoff). When the BCS bowls expanded to add a separate national championship game, thereby having 5 bowls with 10 participants, several things occurred.

First, it gave the non-BCS conferences a lot less incentive to push for a playoff. As stated before, those conferences were now getting access to revenue and bowls that they never did in the pre-BCS days, and that’s why all of those conferences opposed a playoff proposal in front of the BCS last week (except for the Mountain West, who submitted that proposal).  (Apparently, Senator Orrin Hatch didn’t realize that this automatic qualification existed for the non-BCS conferences in the Senate hearing on college football matters on Tuesday and actually openly speculated that this was some type of secret despite being published and written about everywhere.  This happens to be the Senator that called this hearing in the first place.  Once again, I don’t care how much you might hate the BCS – you don’t want these politicians anywhere near college football, particularly when you consider that Senator Hatch is relatively smart and thoughtful compared to the rest of that sorry lot.)  Therefore, those non-BCS conferences now have less incentive to mess with a system that they are now gaining revenue from (which they never would’ve had access to in the pre-BCS days).

Second, it clarified to the TV networks that the college football postseason is not like the NCAA Tournament. While the NCAA Tournament is partially about hyping Cinderellas in the first two rounds, the general public has shown year after year that it wants to sit down to watch the power teams in college football such as Florida, Texas, and Ohio State, even if they claim verbally that they want to see the Utahs and Boise States of the world. This is similar to when a lot of sports fans claimed to rejoice when neither the Red Sox nor Yankees were involved in the World Series last season, yet hardly any of those sports fans bothered to subsequently watch that World Series and drove the event to its worst ratings in history. Ever since the major conference realignments in the ACC and Big East that became effective in 2005, the only BCS bowl games other than the national championship games to have garnered over a 10.0 TV rating have all involved Big Ten schools (see historic data and this past year’s numbers). Meanwhile, the Boise State-Oklahoma 2006 Fiesta Bowl overtime classic that lots of non-BCS school proponents love to point out got trounced in the ratings that season by blowouts in the USC-Michigan Rose Bowl and LSU-Notre Dame Sugar Bowl. When ESPN, Fox, or some other network pays for sports rights, it cares about what people actually “do” as opposed to what they “say”, and what people keep doing is watch power programs in the major bowl games while ignoring the less sexy match-ups.

Third, the BCS expansion has better allowed the various bowls to retain their traditional tie-ins more often than not even if they lose a conference partner to the national championship game. The Rose Bowl has been getting its desired Big Ten-Pac-10 matchup even though Ohio State went to the national championship game 2 seasons in a row, while the Sugar Bowl has been able to always pick an SEC team despite the conference having sent its champ to the BCS title game for the past three seasons. This is an important point, particularly for the Rose Bowl, in terms of retaining the historical matchups that these bowls provide.

Finally, the Big Ten, SEC, and Big 12 have consistently established themselves as conferences that will almost always send 2 teams each to BCS bowls. Those conferences have teams from top-to-bottom with fan bases that both travel en masse to bowl games and bring in TV ratings. As a result, those conferences received even more benefits from the current BCS system since they are consistently receiving second BCS bowl game revenue shares to split among its members. Schools with horrific football histories such as Indiana, Vanderbilt, and Baylor now take in more bowl game revenue on a year-to-year basis than USC and Notre Dame. So, those 3 conferences aren’t ever going to vote for a system that would reduce their chances of sending 2 teams to the BCS.

The upshot is that even though the general perception is that a college football playoff would be a no-brainer money-maker, the fact is that the BCS conferences, TV networks, bowls, and even the non-BCS conferences actually don’t have much incentive to radically change the system that is in place today.  Team Speed Kills put together an excellent economic analysis of why it wouldn’t be financially rational for the BCS conference to alter the system (and this is coming from someone else that is on record as a playoff supporter).  This means that every sports fan out there needs to stop wasting their breath on advocating scrapping the whole system. You’ll see Sammy Sosa in the Baseball Hall of Fame before that happens.

However, we can still improve upon what we have now for everyone involved by implementing a plus-one model. For the uninitiated, the plus-one model consists of the BCS bowls all being played, having the national championship matchup being determined thereafter, and then a separate title game subsequently being played. I know that I have previously criticized the prospect of a plus-one as simply pushing off a #1 vs. #2 decision from December to January, but I’ve come around to it as a reasonable, if imperfect, alternative to today’s system. Here is how I would envision it working taking into account all of the financial and historical realities that are in place (which way too many fans either ignore or dismiss):

  1. The BCS would add the Cotton Bowl as a true 5th bowl game. As previously noted, there needs to be 10 total participants in order to maximize the opportunities for both the non-BCS conferences (to obtain single bids) and the largest power conferences (to obtain multiple bids).
  2. The BCS bowls will always have their traditional conference tie-ins. I know that this is anathema to a lot of fans that want to see straight seeding (or at least the top 4 teams seeded in a de facto 4-team playoff), but whether you agree with it or not, the Big Ten and Pac-10 aren’t going to give up the Rose Bowl. If the Cotton Bowl is added as a 5th BCS game, it would take the Big 12 champ if it’s from the Big 12 South (meaning any of the Texas or Oklahoma schools) while the Fiesta Bowl gets that conference tie-in if a Big 12 North team qualifies. This makes the most sense from both a historical (old Southwestern Conference connection with the Cotton and the Big 12 South schools) and traveling fan base perspective (Midwestern schools in the Big 12 North such as Nebraska and Missouri prefer going to Phoenix over Dallas). After that, the bowl of those two that doesn’t get the Big 12 auto bid gets the first pick of at-large teams using the same BCS ranking qualifications that are in place today (i.e. teams in the top 14 are eligible, top non-BCS conference school on top 12 must be picked by someone, a maximum of 2 teams can be picked from any one conference, etc.). After that, the bowls with open at-large spots will make selections from the BCS eligible pool in reverse order of the BCS rankings of the the teams that are already locked into those bowls. For example, the Orange Bowl had the lowest ranked team automatically committed to its game last year (#19 Virginia Tech as the ACC champ), so it would have been next in line with its selection, and so forth. This would be the mechanism to get as even of a distribution of teams across the bowls as possible (except that the Rose Bowl gets the Big Ten and Pac-10 champs no matter what). So, last year’s bowl matchups would’ve ended up like this (with BCS rankings after the regular season):Rose Bowl: #5 USC (Pac-10 champ) vs. #8 Penn State (Big Ten champ)

    Cotton Bowl: #1 Oklahoma (Big 12 champ) vs. #12 Cincinnati (Big East champ/6th at-large)

    Sugar Bowl: #2 Florida (SEC champ) vs. #6 Utah (non-BCS automatic qualifier/5th at-large)

    Fiesta Bowl: #3 Texas (1st at-large since Cotton got Big 12 champ) vs. #10 Ohio State (3rd at-large)

    Orange Bowl: #19 Virginia Tech (ACC champ) vs. #4 Alabama (2nd at-large)

  3. The day after the last BCS bowl is played, another set of BCS rankings will come out to determine the national championship matchup.  The title game will then be played on an open date thereafter (third Monday in January or one week before the Super Bowl).

Obviously, there’s still the prospect of controversy surrounding those final BCS rankings.  However, at least the outcomes of the BCS bowls provide some important information, such as whether a team such as Utah could handle Florida.  All of the catcalls about Utah last season were with the benefit of 20/20 hindsight after it beat Alabama in the Sugar Bowl.  Up to that point, reasonable college football fans wouldn’t have put Utah in the top 2 teams in the country, so it’s a bit disingenuous to state that they should’ve been in the national championship game based on the information that people had as of the final BCS rankings.  If the Utes were able to beat Florida in a plus-one system, though, then they would have had the marquee win necessary to have legitimately been in the championship discussion before the national title game (as opposed to after it).  Meanwhile, all of the BCS bowls become relevant to the national championship race as opposed to being glorified consolation prizes.  This is a throwback to the pre-BCS days when the first day of the year was one of the best sports days of the year.  The regular season also continues to have much more impact under the plus-one model.  Indeed, this is the biggest advantage of the plus-one system over any form of a playoff and why I’ve warmed up much more to the prospect of the idea.  We lose key historical moments like last year’s SEC championship game, the crazy last day of the 2007 regular season, and the 2006 Ohio State-Michigan game if all of those games become merely seeding exercises for a playoff.

So, the unseeded plus-one system is an option that the BCS conferences actually have a rational economic incentive to put into place.  Whether this could ever be put into place is obviously the continuing dilemma.

(Image from MSNBC.com)

A Defense of Big Ten Football

ohio-state-buckeyes-texas-longhorns-fiesta-bowl

When I wrote this post on the “Conference Pride Paradox” a little over two years ago, Big Ten football was at its zenith with 2 BCS bowl victories during the prior season and its premier rivalry (which, in my opinion, is also the best rivalry in all of sports) of Ohio State vs. Michigan was being hyped for weeks as the Game of the Millennium with a #1 vs. #2 matchup for the first time.  After the Ohio State won that classic game, the national debate was centered around how Michigan deserved another shot at the Buckeyes in the National Championship Game.  Thinking back about those days that really weren’t very long ago at all, it’s amazing how far the national reputation of Big Ten football has fallen.  With Ohio State’s loss last night to Texas (albeit one that could have been prevented had the Buckeyes just kept a safety or two back in the secondary to make a tackle), the Big Ten has now lost 6 straight BCS bowl games (2 in each of the last 3 seasons).

There’s no doubt that the nation has a right to be skeptical about the prospects of the next Big Ten invitee to a National Championship Game (and frankly, no one should be surprised if Ohio State is right back in that mix next year with the players that they have coming back).  However, with Big Ten bashing becoming so fashionable among college football fans, I believe that the performances of the conference over the past 3 seasons need to be into context.  Please note that the following comments aren’t excuses – if you want to be the best, you have to beat the best at anytime anywhere, and the Big Ten teams that have gone to BCS bowls have failed miserably on that front.  It’s just that when one looks at who and where the Big Ten has played in its recent BCS matchups, it becomes apparent that the only ones that have the right to say anything are USC and the top tier of the SEC (as much as I loathe them).  Everyone else that is piling on the Big Ten (i.e. Big East, ACC, and Big 12 fans, Pac-10 schools that aren’t USC, Mountain West Conference bandwagoners riding a hot Utah team, etc.), though, need to STFU since they all likely would be in the exact same position of the power Midwestern conference if they had to play the same games.

Here are the Big Ten’s BCS opponents over the past 3 seasons:

  • USC in the last 3 Rose Bowls in Pasadena
  • Florida in the 2006 National Championship Game in Arizona
  • LSU in the 2007 National Championship Game in New Orleans
  • Texas in the 2008 Fiesta Bowl in Arizona

Look at that list of teams – it’s complete murder’s row of marquee national programs without a single breather.  The Big Ten didn’t get to play the likes of Wake Forest, Louisville, Cincinnati, or Hawaii, who were BCS participants in other bowls during this period.  Unlike the conferences that are participating in Thursday night’s National Championship Game, the Big Ten didn’t lose to non-BCS conference teams in the manner of the Big 12 (the Boise State-Oklahoma gem in the 2006 Fiesta Bowl) or the SEC (last week’s stunning Utah beat-down of Alabama in the Sugar Bowl – there was nothing fluky about the Utes in that game).  Yet, those conferences haven’t been indicted in their entirety even though their marquee teams failed to beat smaller schools whose stadiums have fewer amenities than the average SEC weight room.

The one true horrible loss for the Big Ten was Florida’s thrashing of Ohio State in the 2006 National Championship Game, where the Buckeyes had been ranked #1 nearly the entire season and were strongly favored to win the game.  After that, though, note that two 2nd place Big Ten teams (Michigan in 2006 and my alma mater Illinois in 2007) along with this year’s Penn State team got to play USC in de facto Trojan home games right outside of Los Angeles.  How many champions from any conference, much less 2nd place teams like the Big Ten has sent, are going to beat USC head-to-head in Los Angeles?  Anyone that has even a smidgen of knowledge about college football knows that this is a monster task in a sport where home field advantage is a huge deal and nowhere near the same as playing Wake Forest in the Orange Bowl or Hawaii in the Sugar Bowl.  The Big Ten doesn’t have a Rose Bowl problem or a Pac-10 problem – it has a USC problem.  Of course, every other conference would also be “exposed” as having a USC problem if its champion or 2nd place team had to play the Trojans in LA every year.  (Please note that I wouldn’t trade the Big Ten’s relationship with the Rose Bowl for anything in world since it’s the one BCS bowl outside of the National Championship Game that people actually care about.  My trip to Pasadena following the Illini last year was one of the greatest sports experiences of my life, with the exception of that game thingy.)  If USC didn’t crush its Pac-10 competition every season (outside of the annual obligatory game where they don’t show up against a ridiculously inferior team, which ruins their national championship chances) where some other team from that conference would get to the Rose Bowl, then there likely wouldn’t be a Big Ten drought in that game.

Similar to the USC situation, LSU arguably received an even greater home field advantage with last year’s National Championship Game being played in New Orleans.  Once again, would any team from any other conference have won essentially a road game at LSU in that situation?  SEC fans have earned the right to crow here, but any other conference that throws stones at the Big Ten has to realize that if they had sent a representative to that game, they also would have been crushed.  West Virginia would have received the honors to get thrashed if they had taken care of business against a pathetic Dave Wannstedt-led Pitt team while Missouri would have been the victims if they had beaten Oklahoma in the Big 12 Championship Game on the last weekend of the regular season.  None of that happened, so Ohio State, whose resume by the end of that weekend consisted of doing to the least wrong of any of the BCS conference champions that season, backed that ass up into the right to play in the title game on the road where they were guaranteed to be huge underdogs.

Finally, Texas was heavily favored to crush Ohio State in last night’s Fiesta Bowl but the Longhorns only salvaged a win because of a Buckeye defensive meltdown in the last 2 minutes of the game.  (By the way, it was fascinating to witness Jim Tressel use the reverse-Tebow technique of using Todd Boeckman to spot Terrelle Pryor at quarterback, where the intent was actually to bring in a traditional pocket passer for one or two plays at a time in order to change the pace from having a running quarterback.  The increasing reliance on spread or spread-esque offenses isn’t necessarily the greatest trend for college football overall, particularly for young QBs that want to reach the NFL, but that’s a discussion for another day.)

Once again, I’m not saying that the Big Ten’s performances in BCS bowls have been anywhere near satisfactory.  The Big Ten receives a ton of perks for having teams that draw huge television ratings (the only BCS bowls that have had over a 10.0 rating outside of the National Championship Games since the ACC-spurned conference realignment in 2003 are all of the games that have featured a Big Ten team) and the most national and wealthiest fan base of the BCS, which includes placement in the Rose Bowl (the highest profile bowl) and the other BCS bowls salivating over taking one of the conference’s other teams for an at-large bid.  With that elevated position, the Big Ten is justifiably going to receive more scrutiny when compared to USC or teams from the SEC and the conference’s teams will need to start performing.  I have faith that the Big Ten will bounce back soon enough since conference performance is cyclical, which is often hard to remember in a “What have you done for me lately?” world.  Earlier this decade, the SEC and Big 12 were the conferences being criticized as being weak and without depth.  The Big East was hailed as being back as a power conference two years ago but now is facing calls of not deserving an automatic BCS bid.  The old cliche of “what goes around comes around” is very true in college sports, so the haters out there won’t have the Big Ten to kick around much longer.

(Image from Arizona Republic)