What American Idol Viewers Show Us About Rising TV Sports Contracts

The Big 12 lost one of the best national TV draws in college football (Nebraska), the most popular college team in its largest and fastest-growing market outside of the state of Texas (Colorado) and its conference championship… and then signs a contract for a 350% increase for its second tier cable football rights with Fox.  Did Rupert Murdoch suddenly feel the need to go on a shopping free now that he doesn’t have to pay Glenn Beck anymore?  Is Dan Beebe getting a G5 and a pile of money so that Fox can cash in an insurance policy on Iowa State?  What gives?  Well, let’s take a look at some demographic shifts of the overall TV audience, how it has affected Fox’s most important property, American Idol, and how all of this explains why sports TV rights fees are generally going through the roof right now.

There are three massive changes to television over the past 5 years (and such changes are accelerating):

(1) More Old People Watch TV Than Young People – If you know anything about TV advertising, the overall Nielsen rating that a lot of networks like to trump in press releases is completely irrelevant.  The fact that CBS is the #1 watched TV network overall with top overall-rated shows in several categories has little bearing on what they are able to charge in terms of advertising rates.  Instead, the Nielsen number that really matters is what a show draws in the Age 18-49 demographic and, increasingly, the Age 18-34 demographic.  Historically, this emphasis on younger viewers has been justified with notions that older people are less likely to switch brands or purchase high-end products.  However, that really isn’t true anymore, as people over 50 generally have higher incomes and have shown to have more discretionary spending than their younger counterparts.

Now, the reasoning is a bit different: younger viewers are simply scarcer, therefore advertisers pay a premium to reach them.  Even though older viewers actually have more spending power than younger viewers, those older viewers watch more TV overall and can be reached throughout the day by placing ads on less expensive shows.

The difference between what advertisers will pay for a younger audience versus an older audience is massive – more massive than you probably could have ever guessed.  TVbythenumbers recently compared the ad rates for NCIS (which draws the largest overall audience of any scripted show on TV) and Glee.  It found that even though NCIS had 82% more overall viewers, the fact that Glee had 15% more viewers in the Age 18-49 demo and 92% more viewers in the Age 18-34 demo meant that Glee was able to charge 80% more than NCIS for every 30-second commercial spot.  It basically shows that viewers over 50 are effectively worthless from an advertising standpoint (and even viewers over 35 aren’t worth that much).  You can find a lot of shows that draw in the typical viewer of NCIS (even if that particular show brings in the most of them outright), while there are very few shows that bring in the demo that Glee delivers.  (For what it’s worth, I’m the type of person that enjoys dramas with deep and complex themes with subtle acting that doesn’t beat you over the head with blatant messages.  I can’t think of any show that provides less of what I’m looking for than Glee.)

With that type of advertising rate disparity, TV networks (both broadcast and cable) are continuously on the search for programming that attracts those younger viewers.

(2) More Women Watch TV Than Men – Here’s a fairly shocking statistic: out of the 63 prime time shows that were on the 5 major broadcast networks (for the purposes of this discussion, The CW gets counted as a “major network”) during the 2009-10 season, only 6 drew more male viewers than female viewers6 out of 63.  Three of those shows (The Simpsons, Family Guy and The Cleveland Show) are part of the Sunday night Fox comedy bloc that gets a lead-in from NFL games for half of the season.  Another one of those shows (24) is no longer on the air, a different one (Fringe) has been moved to a low-rated Friday night time slot and the last one (Chuck) has been on the cancellation watch list for a couple of years.  If you’ve ever wondered why ABC keeps churning out shrill high-budget prime time soap operas from Shonda Rhimes, there’s your answer.

Simply put, the TV networks are badly in need of a sausage fest and can’t seem to create any.

(3) More People Are Using DVRs – Nielsen recently reported that DVRs are in 38% of all U.S. households as of September 2010, exhibiting extremely rapid growth as that number stood at less than 5% in 2006.  Those users of DVRs are also younger and more affluent than the average television viewer.  While Nielsen argues that DVR users still watch commercials in decent numbers, the reality of it is that the attraction of the DVR is to be able to skip those ads (cutting down an hour-long show with commercials into around a 40-minute show without them).  As DVR penetration continues to grow (and frankly, I thought that current 38% number seemed fairly low), more and more people are going to be avoiding commercials like the plague.

These changes in who watches TV and how they watch it has had some fairly interesting implications in pop culture.  For instance, a couple of weeks ago, the American Idol audience shockingly voted off (or more accurately, did not vote enough for) widely-perceived front-runner Pia Toscano, meaning that she placed ninth and had a shorter run on Fox than The Heights.  It was enough to make J-Lo start crying uncontrollably while Steven Tyler rose from his crypt and started bashing America’s passion.  Now, seeing that Pia was clearly the top pure singer while also being the best-looking of the competitors, that typically indicates a Charlie Sheen bi-winning combination.  However, when looking at the demographics for American Idol, it reflects general TV viewing trends: its audience is getting older and skewing much more to the female side.  My impression is that these older women prefer the John Mayer soulful acoustic guitar-types as opposed to the hot young divas, which is the main reason why (1) soulful acoustic guitar-types have won American Idol for the past two seasons, (2)  5 out of the last 6 American Idol winners were male and (3) only 2 American Idol contestants left on this year’s show out of 8 are female (rose jacket Rod Stewart copy Paul McDonald became the first male eliminated since the initial public vote cutdown to the top 13).

What American Idol has going for it, though, is that people still generally watch it live.  In the latest week where figures are available, only 9% of American Idol Wednesday viewers watched it on DVR compared to 29% of the viewers of Modern Family and 28% of the viewers of Grey’s Anatomy.  Add in that it still draws a fairly good percentage of the younger demographics compared to most shows on television and it is a complete ratings cash cow for Fox.  Last year, American Idol was able to charge over three times as much per 30-second ad spot compared to Dancing with the Stars, the latter of which actually draws a higher number of total viewers but a lower number in the Age 18-49 demo.

So, when looking at how the TV audience has shifted, it has become clear what type of program obtains a premium greater than any other: the program that draws the age 18-34 male that watches it live.

Let’s take me as an example of the target demo.  I’m a professional 33-year old male that’s about a loyal to TV shows as Antonio Cromartie, can count on one hand the number of scripted TV shows that I watch regularly, and will purposely watch all of such shows on my DVR in order to avoid a single moment of watching any commercials.  I don’t know about you, but I put my DVR right next to food and water on Maslow’s hierarchy of needs.  The catch, though, is that I watch a lot of sports.  Even better, I actually watch them live with commercials.  There is no better vehicle to draw me, a member of the most valuable demographic of all (the male under 35), than sports… and there are tons of people like me in that respect.

Dennis Dodds, who has his own excellent write-up on theories on why sports TV rights are rising, stated the following:

Sports have become one of the safest and highest-grossing buys for media companies. There are no coked-up, petulant stars to deal with. Well, at least not a lot of them. The only “winning” is done on the field. Sports are somewhat cheap to produce.  Sports are true reality television, almost immune to being DVRed. Advertisers love that. There is a built-in following whose interest doesn’t wane with time. Even the strongest TV series are canceled. Try taking Alabama-Auburn off the air.

The success rate of new scripted TV shows has become abysmal – ABC may end up not renewing any of its new shows from this season.  In contrast, sports programs are considered to have “high floors” – ratings may not necessarily go through the roof for every single game, but there’s always a good base of viewers , that base includes a lot of members of the most valuable demo, and those viewers watch it live.  The Nielsen DVR report linked above stated that sports and news programs are watched on DVRs the least of any TV categories.

Sports programming also skews toward the younger demographic than the average show on TV.  During the week that ended April 10th, the only shows in the top 10 of the overall ratings that had more than 30% of their audiences under the age of 50 were the two editions of American Idol (approximately 40%) and the NCAA Tournament National Championship Game (47%).  This is consistent with the demographics for other major postseason sporting events, where the World Series, NBA Finals, BCS bowls and NFL postseason last year all had more than 40% of their respective audiences in the Age 18-49 demo.  (Note that if you were able to buy stock in a league, you ought to bet on the NBA.  It’s the only major sports property that draws over 50% of its audience from the 18-49 demo as well as being the most popular in the growing minority populations just using last year’s figures.  With the NBA now having legit contending teams in New York, Chicago, Boston and Los Angeles along with the Miami superteam, the viewership numbers have been record-setting this season across all of its platforms of ABC, ESPN and TNT.)

Does this necessarily mean that all sports rights fees will necessarily rise at such dramatic rates?  The Pac-12 is looking for even a better deal than the Big 12 (you can count me in as someone that’s more skeptical that they’ll hit those numbers) and the Big East is looking at a possible tripling of its current rights fees.  One ongoing negotiation that may be a better indicator of where rights fees might go for those two conferences is for the NHL, which is a league whose current deal was signed when it was at rock bottom in terms of popularity, has had a resurgence in a couple of key markets (Chicago and Boston), but still largely has a regional as opposed to a national fan base.  The NHL is looking for a substantial increase of around 2.5 times the current deal with Comcast/NBC most likely being retained as the broadcasting partner.

A rising tide lifts all ships in an outright manner, but where the conferences sit relatively each other will likely remain the same: the SEC and Big Ten at the top, the ACC, Big 12 and Pac-12 in the next tier, the Big East at the next level, and then everyone else.  Similarly at the pro level, the NFL stands alone at the top, NBA and Major League Baseball are in the next tier, and the NHL will be behind them.  Still, the circumstances are good for all sports entities.  While the rise of Internet streaming and mobile devices are going to complicate matters for sports leagues to continue cashing in on cable dollars over the next decade, they’re all getting the benefit of a revenue boom today.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Huffington Post)

Big East Says No Va to Nova For Now

Back in the fall, the Big East extended an “invitation” to Villanova to move up from Division I-AA football and join the football side of the conference.  After several postponements on a decision by Villanova, the school’s Board of Trustees was finally prepared to vote today to approve the football upgrade.

However, the Big East suddenly said, “SIKE!”

The issue appears to be Villanova’s choice of 18,500-seat PPL Park as a home football venue, which is the soccer home to the MLS Philadelphia Union.  I would certainly understand the hesitancy on the part of the other Big East football schools… if it weren’t for the fact that PPL Park has been well-known as the only realistic stadium option for Villanova for around 5 months now.  Regardless of whether one believes that Villanova joining Big East football is a good idea, it appears to be disingenuous on its face that some of the conference’s football members brought up the stadium situation that they’ve known about for quite awhile at the very last minute.

The New York Daily News reported today that 75% of the Big East’s football members would need to approve the upgrade, which means that it requires a 6-3 majority.  What’s interesting is that the scuttlebutt among Villanova insiders is that the Big East members that are blocking the process are Pitt, Rutgers, Syracuse and West Virginia as opposed to the newer members.  (See the 4/11 9:37 am post from the publisher of Rivals site VUSports.com.)  It doesn’t surprise me to see Pitt, Rutgers and West Virginia up there, but the talk about Syracuse having objections is quite jarring as the Orange (along with UConn) have the longest conference relationship with Villanova of any of the football schools.

I explained the rationale for the Big East prodding Villanova to move up in football in my last post: (1) approval of any all-sports expansion (including the addition TCU) by the Catholic members was predicated on Villanova getting a chance to move up and (2) none of the potential expansion candidates from C-USA would clearly add enough football revenue to risk diluting the conference’s basketball revenue even further.  That’s not to say adding Villanova would really do much for Big East football competitively, but they were a necessary political mechanism to obtain the votes for football expansion overall with TCU (which virtually everyone agrees was a great move).

The Big East released a statement that it would continue to perform “due diligence” on the Villanova upgrade.  What I don’t understand is what’s going to change over the next few months – the PPL Park plan “is what it is” and there aren’t any alternative options for Villanova.  If Pitt, Rutgers and others don’t like the Villanova proposal today, then they’re not going to like it in June.  Everyone involved would be best served by an up-or-down vote ASAP instead of dragging this out further.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Sports Business Daily)

College Basketball Jones Bi-Winning in the Big Ten Coffers and Big East Expansion

As America is engrossed with the start of the NCAA Tournament and determining which former Illini coach that this year’s Illinois team will lose to this weekend, let’s turn our attention to the business of college basketball for a few moments.  I’m actually a hoops guy at heart, but as this blog delved into college conference realignment, the focus here turned to football because of that’s really the driving force between the major moves.

Kristi Dosh and Patrick Rishe have been writing a number of posts at the Forbes SportsMoney blog about athletic department and basketball revenue and profits among the major conferences. (h/t to Slant reader Brian.)  What’s interesting to note is that the largest revenue basketball conference on a per school basis isn’t the 11-bid Big East or Dook-UNC-led ACC, but none other than the Big Ten, which an unbiased ESPN SportsCenter anchor lovingly noted this past week was like “watching fat people have sex“.  (The Big East has a larger total basketball revenue number, although that’s skewed because it has 16 members.)  Concrete factors for this are that for all of the bashing of Big Ten basketball and the reputation that it’s made up of football schools, the conference has a rabid hoops fan base where it has led the nation in attendance for the past 34 consecutive years along with revenue from the Big Ten Network.  My personal observation is that most Big Ten football fans follow their basketball teams at a consistently high level, whereas SEC football fans (outside of Kentucky and maybe Arkansas) basically need a Final Four contender to pay attention.

That difference in basketball revenue  between the Big Ten and SEC appears to be a major reason why the Big Ten has more profitable athletic departments overall even though SEC profit in the top revenue sport of football is greater.  (More detailed charts with estimated allocations taking into account the Big Ten Network are here on Dolich’s website.)  Regardless, college conference revenue has essentially created a tier for the Big Ten and SEC with everyone else way behind.  As for the importance of football relative to basketball, the Big Ten (22.2%), SEC (16.3%), Pac-10 (22.9%) and Big 12 (19.1%) are actually all fairly close to each other in terms of basketball revenue as a percentage of total athletic department revenue.  Not surprisingly, the Big East (36.7%) and ACC (31.8%) are the outliers where those conferences receive a lot higher proportion of their revenue from basketball (and therefore seem to emphasize basketball more than football compared to the other BCS leagues).

That high basketball percentage for the Big East has some implications for conference realignment/expansion insofar that the “this is all about football” mantra that applied to the Big Ten and Pac-12 expansions as well the Big 12 situation (where one of the top marquee basketball brands in the nation, Kansas, was almost left for dead) may not completely apply to the Big East.  To be sure, the Big East would love nothing more than to become a football power along the lines of the SEC, but the types of schools that would catapult the Eastern-based league to that status (i.e. Notre Dame and Penn State) aren’t reasonably attainable and no one is going to find them in C-USA.  At the same time, the Big East basketball TV deal (average of $2 million per school per year) is worth more than its football contract (average of $1.67 million per school per year), which means that basketball has to be taken in account.  (Recall my Big East Expansion FAQ back in November.)  With the New York Daily News reporting that a Big East TV network is unlikely (largely because getting basic carriage in the New York City market that’s already overloaded with expensive regional sports networks will be impossible), the “expanding for new markets” argument isn’t very compelling.

That’s why the Big East seems more interested in having Villanova move up to Division I-A than adding any expansion candidates from C-USA.  (Please add re-naming the first round of the NCAA Tournament to now be the “second round” after the First Four to the long list of perplexing, nonsensical, confusing and annoying NCAA changes to names that were easily understood by the average bear before.)   The argument is that none of those schools would add much to the national TV contracts on the football side, so it’s more important to avoid diluting the already more lucrative basketball side.  I wasn’t a big fan of the Big East having Villanova move up when it looked like it was a possibility that the Wildcats would be the only football addition without TCU included.  However, what I now understand is that for the Big East football schools to get the Big East Catholic members to vote for any further all-sports expansion in the first place was predicated on Villanova moving up, so the addition of the Philly-area school has to be looked at in the scheme of the entire Big East expansion in conjunction with TCU as opposed to on its own.  At the same time, much to the chagrin of the various schools that are looking for a Big East invite (i.e. UCF, Houston, East Carolina, Memphis, etc.), the most important fact is that Villanova is already a full member of the Big East.  This isn’t an expansion for the conference – it’s a current member moving up for a sport, which is an incredibly important distinction.

Villanova insiders indicate that it’s increasingly likely that the school’s Board of Trustees will approve the football upgrade.  Frankly, the school has to make the move.  This isn’t a matter of moving up for football to join a non-AQ conference – if the program is guaranteed AQ status, then this shouldn’t be a difficult decision.  The Big East is what it is – an extremely strong basketball conference with revenue in line with that status.  Football may drive the bus in college sports overall, but if a conference is unable to add a major power program (the “kings” and “barons” that Stewart Mandel once wrote about), then it makes no sense to weaken or dilute the nation’s best basketball league for little or no revenue upside for the football league.  Football in and of itself doesn’t make money for conferences; it’s having marquee football programs that matters.  To the extent Villanova provides an extra conference football game on the schedule without having to split the basketball TV contract into an 18th slice, it may very well be most lucrative (or at least revenue neutral) football addition that the Big East can realistically have for now.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from CBS Chicago)

West Coast Represent: Pac-12 TV Talks and What it Means for Other Conferences

There were a couple of separate articles today regarding Pac-12 television rights that point to some implications for other conferences.  First, Jon Wilner from the San Jose Mercury-News had a fairly in-depth article today regarding the status Pac-12 television contract negotiations.  Second, Percy Allen from the Seattle Times had an interview with Pac-12 commissioner Larry Scott that focused on the conference’s basketball TV rights.  Here are the main points from those articles:

(1) Fox is the most likely long-term TV partner for the Pac-12 with a possibility of some over-the-air football games on the mothership network, while Comcast/NBC is the second option;

(2) ESPN is not willing to pay as much for the Pac-12 as it did for the ACC for a variety of reasons (including lack of time slots and the value of the ACC’s syndicated basketball package);

(3) Larry Scott wants the Pac-12 Network to happen, but Time Warner Cable will be a large obstacle in the Los Angeles market; and

(4) Going forward, all media rights for all Pac-12 members will be controlled by the conference (as opposed to a portion being controlled by the individual schools as it is today).

Let’s examine each of these points from the perspective of the Pac-12 and how they apply to the college sports world at large.

Point #1 about Fox’s involvement isn’t a surprise considering the current relationship that it has with the Pac-12 and the media giant’s increasing focus on obtaining college sports rights over the past several months (including paying $140 million over the next six years solely for the Big Ten Championship Game).  The overarching questions going forward are (a) how serious is Fox about expanding its overall college sports presence and (b) are they willing to use Fox over-the-air for games?  Fox bid on the ACC package last year with an offer that was heavily reliant on FX as the main national platform.  Indeed, David Hill, Chairman of Fox Sports Group, sees an increase in sports programming on FX as a key in making that network competitive with the likes of TNT.  While Fox didn’t win that deal, they did procure a smaller agreement with C-USA plus rights to the Big Ten and Pac-12 championship games.  A hungry Fox can certainly bid up the price of rights for other conferences… as long as ESPN is willing to play, too.  (More on that in a moment.)

As for Comcast/NBC, call me skeptical of them ever becoming a truly major player in college sports.  Comcast-owned Versus certainly is looking for more sports programming, but that’s a fairly unattractive national cable partner compared to ESPN or FX on its face and you’re more likely to see sports move away from NBC as opposed to any events being added.  Sports programs in general are loss leaders for over-the-air networks and the last thing that NBC needs is more losses.  In fact, NBC Universal CEO Steve Burke told Wall Street analysts covering Comcast specifically yesterday that NBC’s current “sports properties lose hundreds of millions of dollars per year.”  NBC lost $220 million on the 2010 Vancouver Winter Olympics and even its gold-plated NFL Sunday Night Football package loses around $100 million per year.  So, it doesn’t exactly sound like the new Comcast ownership is going to be spending very much money on more sports on NBC.  If anything, those quotes from the head of NBCU indicate that they’re preparing to cut back heavily.  Therefore, any conference hoping for Comcast/NBC to come through with some great offer is going to be severely disappointed.

From the Big Ten’s perspective, I see Fox only as a viable option in the conference’s next TV deal if there is essentially a replication of the SEC’s agreement with CBS: the top game of the week gets coast-to-coast over-the-air coverage.  I can’t realistically see the Big Ten considering a deal with Comcast at all.  While much has been made of the Big Ten’s partnership with Fox regarding the Big Ten Network, it must be emphasized that the conference still receives substantially more money from ESPN compared to the BTN.  There are also more Big Ten events on ESPN today than there were prior to the BTN being formed.  From the very beginning, the BTN has always been intended to be a supplement to ESPN coverage as opposed to a replacement.  The Big Ten is smart enough to know that the time slots that it has secured with ABC and ESPN provide incredible exposure and the conference doesn’t want to kill the proverbial long-term golden goose for short-term financial gains.  Any new deal going forward has to provide even more exposure than today’s deal.  Thus, I could see the Big Ten pushing to a movement of the games that are regionalized on ABC right now to national over-the-air Fox coverage.  However, I highly doubt that the Big Ten would ever seriously consider moving ESPN games to FX (and definitely not to the patchwork quilt of Fox Sports Net affiliates).  It’s interesting to note, by the way, that the two conferences that make the most money outside of ESPN (Big Ten with the BTN and SEC with CBS) also make the most money from ESPN. Money certainly talks, but the Big Ten seems to be a property that ESPN will pay up to get them to stay (and the desire to stay on ESPN will be reciprocated by the conference).

That leads to Point #2, where apparently the Pac-12 is a conference that ESPN is not willing to pay up for.  More specifically, ESPN appears to believe that the Pac-12 TV package is worth less than comparable ACC rights.  This doesn’t surprise me at all.  I’ve been fairly consistent on this blog that the ACC is in much better shape than what a lot of sports fans (that have concentrated on the conference’s relative weakness on the football field over the past few years) believe. 

National marquee brand names are extremely important for determining college sports rights and the ACC has 2 big ones for football (Miami and Florida State) and arguably the 2 very biggest ones for basketball (Duke and North Carolina).  The ACC basketball package is also unique in that it draws football-level ratings in several of its markets, which is something that none of the other BCS conferences can claim (even those that might be better on the court in a given year, such as the Big East).  If and when Miami and Florida State get back on track, you’ll see a dramatic turnaround in the football perception (and TV ratings) of the ACC.  In contrast, the Pac-12 is largely reliant on the strength of USC for football and UCLA for basketball in terms of drawing national interest.  Beyond the LA schools and Oregon’s wacky uniforms, the Pac-12 continues to struggle with getting much notoriety in the Eastern 2/3rds of the country.

The Pac-12’s inability to get much of a large bid out of ESPN should be a small warning sign to the Big 12 and a large red flag to the Big East, who are both hoping to receive large TV rights increases from the Worldwide Leader.  Several conferences last summer were under the impression that ESPN paying such a large amount to the ACC meant that the network’s greenback gushers were wide open and they could switch the style up, but if they hate let ’em hate and watch the money pile up.  Instead, it looks like ESPN is going to keep all its money in a big brown bag inside a zoo.  Dan Beebe and the Big 12 members may sweat it out a bit as there were some financial assurances from ABC/ESPN this past summer that aided in keeping the conference from splitting apart.  Personally, I’m a believer that ESPN understands the big picture and seeing that they presently want to avoid the formation of superconferences, they’ll pay enough to the Big 12 so that the conference makes good on its promises to Texas, Oklahoma and Texas A&M.  With ESPN’s investment in the UT network, the Big 12 needs to stay alive and a few extra bucks on the conference contract would be money well-spent.

The Big East is a different matter.  That conference has already bore the brunt of having football games moved by ESPN to Thursday nights initially, and then when the SEC, ACC and Pac-12 saw that Thursday was a great night for exposure, the Big East has been kicked around to several Friday nights and even some Wednesday evenings.  Much of the hope of a Big East TV contract increase rested on leveraging its valuable and massive basketball package into better football exposure.  However, if ESPN isn’t willing to pay the Pac-12 TV rights in line with the ACC, then it stands to reason that they’re going to value the Big East even less.  Unless Fox or Comcast swoop in with competing bids for the Big East, the conference’s schools are going to have a difficult time coaxing the increases that they’re hoping for from ESPN.  I’m sure that you’ll see the Big East get what amounts to an inflationary increase (maybe 150% of what they receive now), but not enough to get on the same tier as the other BCS conferences.

Under Point #3, Larry Scott seems extremely determined to start a Pac-12 network.  However, Jon Wilner pointed out a large potential obstacle: Time Warner Cable.  He noted that TWC is the largest cable provided in the Los Angeles market and they’ve had a habit of getting into carriage fights regarding regional sports networks.  What Wilner neglected to mention (and I find to be even more important) is that TWC just sent a Valentine’s Day present to Jerry Buss of what’s rumored to be around $150 million per year to create two new regional sports networks in the LA market (one English language and the other Spanish language) built around the Lakers.  With 3 Fox Sports networks in that market already, that means that the LA market will be supporting 5 RSNs and making it even more crowded than the New York City market.  This crowded environment in the Pac-12’s most important market has huge implications on whether a conference network can realistically be formed.  The Big Ten Network only had to compete with 1 RSN in each of the markets within its footprint (even in its largest market of Chicago, which only has Comcast SportsNet Chicago).  Thus, it was a more palatable for the cable providers to give in when the BTN was RSN #2 on their systems… and even then, it took over a year of carriage fights for them to get to that point.  It’s a much different value proposition for the Pac-12 attempting to enter into market that already has 5 other RSNs – TWC has a whole lot more leverage to demand lower subscriber rates or refuse basic carriage entirely.  Note that a potential Big East Network would face the same issues in the NYC market with so many RSNs already clogging up cable bills.  This was a factor in the Big Ten ultimately deciding to not go after schools like Rutgers or Syracuse in this last round of expansion, as the BTN absolutely had to get basic carriage in the NYC market in order to financially justify those additions, and they didn’t see that happening anytime soon.

Finally, with respect to Point #4, Larry Scott confirmed that all media rights for all Pac-12 members would be controlled by the conference.  This is important for one massive reason: the University of Texas.  With the Pac-12 taking that position, it has effectively wiped out any reasonable possibility of Texas joining the conference in the future, as the new Longhorn Network would be unable to exist under those conditions (and I don’t see UT giving up in excess of $10 million per year for any reason).  For the fear mongerers (who are all wrong, by the way) that continue to believe that UT’s ultimate goal is to end up independent or in the Pac-12, at the very least, that Pac-12 option is gone.  (I’ve listed a multitude of reasons of why UT wants to stay in the Big 12 in perpetuity and, in fact, needs that league to live, but many people seem to believe what they want to believe on that front.)

Fans of all conferences should keep a close eye on the West Coast since how the Pac-12 proceeds will be a significant indicator of how TV networks will pay for college sports in this next round of contracts.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

You Can’t Always Get What You Want, Aggies

It was as predictable as a lackadaisical road game for the Illini basketball team. When the University of Texas signed its network deal with ESPN, the drumbeats from people that aren’t looking at the big picture started: “Well, this means Texas A&M is heading to the SEC sooner rather than later.”  It’s a stance that’s become reflexive among many widely read pundits.  Unfortunately, that stance is absolutely and positively dead wrong.

If there’s one overarching takeaway that you should get from this blog post, it’s that what Texas A&M wants to do means jack.  I’m very certain Aggies all across America (especially the younger ones) would love nothing more than to move to the SEC, yet that’s irrelevant.  What really matters is what Texas A&M is allowed to do, and with a Molotov cocktail of an SEC that doesn’t really want to expand, Texas state politicians that are out to quash any move that will injure Texas Tech and Baylor, and ESPN specifically wanting the Big 12 to live, that leaves with Texas A&M with virtually no options outside of staying right where they are.

THE REACTIONARY SEC

Let’s start out with the most basic rule in conference realignment: it takes two to tango.  In order for Texas A&M to even consider to move, the SEC has to want to add them in the first place.  There’s a widely misguided belief in the blog and message board world that since the SEC reportedly invited Texas A&M and Oklahoma over this past summer, that means there’s an “open invite” for the Aggies and Sooners.  Nothing could be further from the truth.  Everyone is forgetting the circumstances under which the SEC invited those two schools.  OU president David Boren stated that the Pac-16 proposal was researched and planned, while the SEC invitations were “a reaction to the situation”.  The SEC was never proactive in last year’s conference realignment because they didn’t (and still don’t) have any type of vehicle to justify expanding beyond 12 schools.  This is in contrast to the Big Ten, whose Big Ten Network can garner additional revenue from adding more basic cable households, and the Pac-10, who was so far behind in revenue that it was worth it for them to take a huge leap in order to add UT and friends.

The fact of the matter is that the SEC loves the status quo.  They are Wal-Mart to the Big Ten’s Target in college football’s financial hierarchy, with everyone else way behind.  The last thing that the SEC wanted was to see major changes to the conference landscape where a third equal competitor would rise up or, even worse, being sent to a permanent third place position.  So, the only reason why the SEC offered A&M and OU those invites was because they were looking at a world where 2 superconferences were about to be formed – the Pac-16 with UT as the centerpiece and a 16-school Big Ten with Nebraska and Notre Dame as the main additions – and they had to draw a little blood in order to not completely get left behind.

We need to make this clear: the SEC invites to A&M and OU were completely reactionary.  Once the Big 12 was saved and superconferences weren’t formed, the reasoning for the SEC to expand evaporated.  There is only one way that the SEC can lose its dominant position next to the Big Ten at this point: if UT moves from the Big 12 to another conference (because as we’ve explained here before, they’re never going to the SEC themselves).  That’s something the SEC absolutely doesn’t want to see happen.  As a result, the SEC isn’t going to make a proactive move on the Big 12 because it’s not going to risk giving UT a reason to explore the Pac-16 proposal again.  If some other conference makes a move on the Big 12, then the SEC will react in order to pick up the pieces, but they’re not going to attack first.  The only realistic way A&M gets an SEC invite is if someone else raids the Big 12.

ALL CONFERENCE POLITICS ARE LOCAL

Now, let’s say that I’m completely wrong about all that I just said about the SEC and they extend invites to A&M and OU, anyway.  That doesn’t mean that the Aggies (or OU, for that matter) can just move willingly.  Here’s a quick recap of the major conference realignments since the collapse of the Southwestern Conference:

1994 – UT and A&M attempt to move to the Big 8 by themselves to create a 10-team conference.  Texas legislators catch wind of the plan and use political pressure on those 2 schools to force Texas Tech and Baylor into the league, too.

2003 – The ACC invites Miami, Boston College and Syracuse.  Virginia legislators catch wind of the plan and use political pressure on UVA to force Virginia Tech to get an invite in lieu of BC and Syracuse.  BC eventually gets an invite later on, while Syracuse is still in the Big East.

2010 – The Pac-10 invites the entire Big 12 South except for Baylor.  The deal falls apart and Pac-10 commissioner Larry Scott attributes it to the political heat from Texas legislators with Baylor getting left out.

See a pattern here?  State legislators have played a central role in all three major conference realignments in the past 20 years, including Texas legislators specifically in two of them.  Public universities are controlled by a ton of different interest groups, including people whose loyalties lie with competing universities.  Notre Dame, as a private university, can simply listen to its own rabid alumni base in making decisions.  Texas A&M (and other public universities) can’t do the same.  Despite this fact along with recent conference realignment history, virtually every single column that I’ve read suggesting that Texas A&M will eventually head to the SEC either (a) completely ignores Texas politicians altogether or (b) makes unsubstantiated comments that the politicians aren’t obligated protect Tech and Baylor anymore.

What?!  It’s incredulous to me how anyone that observed what occurred this past summer could think for two seconds that Texas politicians won’t get involved.  If anything, it proves that Tech and Baylor have more pull than previously anticipated.  As I’ve admitted previously, I certainly made the grave mistake a year ago in my conference realignment analysis of underestimating how much Texans believe that football matters are of the utmost political importance.  I haven’t seen a single person articulate a legitimate reason why a single thing has changed in the political environment in Texas since this past summer or even 1994.  The Texas legislature has literally done more to shape college conferences over the past 20 years than any other entity.  Besides, even if you assume that Tech and Baylor don’t have a Bob Bullock-type figure to hammer through their interests, UT is going to be right alongside the supporters of the little brothers on this issue.  UT wants nothing to do with A&M in the SEC (for good reason) and the Longhorns know how to play the political game as well as anyone.  I really hope people aren’t naive enough to think that Texas politicians are just going to sit on the sidelines if A&M attempts to move to the SEC by itself. 

IF TEXAS TECH AND BAYLOR AREN’T BETTER OFF WITHOUT A&M THAN WITH THEM, THEN DO NOT PASS GO

The main argument that I see from those that believe that A&M is heading to the SEC is that Texas Tech and Baylor can be “taken care of” in order to placate the politicians.  There is a prevailing belief that as long as the Big 12 survives with UT staying there, then A&M can move alone.  The problem with this line of thinking is that Texas politicians have consistently placed a MUCH higher standard of what it means for Tech and Baylor to be “taken care of”.  Having those schools “taken care of” really means two options:

(1) UT and A&M are in the same conference as Tech and Baylor.  Period.

OR

(2) Tech and Baylor are financially stronger without one of the big brothers in the same conference than with them.

Think of it this way: if I come and take a wrecking ball to your kitchen, you’re probably not going to think you’re “taken care of” if I point out the fact that I left your bedroom intact, so at least you’re not homeless.  Well, Texas A&M can’t just leave the Big 12 and make more money in the SEC while simultaneously reduce the conference revenues for Texas Tech and Baylor (and for that matter, UT) and claim that they’re “taken care of”.  That’s a proactive move by A&M that hurts those in-state little brothers.  So, simply saying that Tech and Baylor are still in an AQ home isn’t good enough for the Texas politicians.  A&M has to find a way to ensure that Tech and Baylor somehow make more money with the Aggies leaving the Big 12, which most reasonable people would conclude simply isn’t realistic.  As noted earlier, the SEC doesn’t really have a financial vehicle to justify expanding in the first place, so every expansion candidate has to pull more than its own weight.  A&M is a very good catch for any conference by itself, but that school isn’t worth SEC having to add any type of financial dead weight (Tech or Baylor) in order to get them.

As for OU, the Sooners are even more tethered to Oklahoma State politically than the Texas-based schools are to each other.  The T. Boone Pickens mafia will destroy that prospect immediately.  There’s absolutely no scenario where OU would move to another conference without Okie State.  None.  Zip.  Nada.  Zilch.

THE PAC-16 PROPOSAL IS THE MINIMUM FOR ANY FUTURE CHANGES

Here’s the bottom line: the Pac-16 proposal is now the bare minimum that politicians will consider.  That proposal protected Texas Tech and Oklahoma State, yet the big brothers of UT, A&M and OU ultimately rejected that deal.  As a result, those big brothers expended pretty much all of their political capital on conference realignment.  There was a massive offer from a major conference that was willing to take Tech and Okie State, which means that the big brothers can’t now look their respective state legislators in the face and say that they’re ditching the little brothers for a better deal elsewhere.  (This includes the prospect of UT going independent.)  From this point forward, there’s absolutely NFW that the politicians in either Texas or Oklahoma are going to let the big brothers move without something that replicates the original Pac-16 proposal at the very least.  If you believe Larry Scott, Baylor has to protected in order to ensure it gets approved, too.

Some OU supporters are already ruing the day that they walked away from the Pac-16 offer.  (Of course, that’s neither here nor there.  OU wasn’t getting a Pac-10 invite without UT also coming along.)  Honestly, A&M’s reluctance to go to the Pac-16 might be what ends up forever binding them to the Big 12 that so many of their alums now hate.  Why would Texas politicians let them go off to the SEC alone when all of UT, A&M and Tech would’ve been taken care of in the Pac-16 deal if A&M didn’t have any reservations to going west?  The answer is that they’re not – A&M is stuck, whether they like it or not.

ESPN ISN’T STUPID – THEY WANT THE BIG 12 TO LIVE

Finally, there’s a pretty basic item that so many people are missing: ESPN paid up last summer specifically to save the Big 12, so they wouldn’t have entered into a deal with UT unless they believed the Big 12 would stay together.  Certainly, ESPN wouldn’t have created the new UT network if it would have the effect of actually breaking apart the conference that it just saved.  ESPN might be annoying from a journalistic standpoint, but their business people aren’t stupid.

(Indeed, in the third quarter of 2010, ESPN provided half of the profit of the entire Disney Company.  Think about that for a second: add up all of Toy Story 3 ticket sales, all of the people visiting Disney World and Disneyland, all of the Mickey Mouse and Winnie the Pooh swag sold, all of the ABC advertising revenue, all of the Disney books and DVDs hawked, all of the High School Musical and Hannah Montana crap, all of the Disney Broadway show tickets, and revenue from thousands of other Disney properties, and they still weren’t as profitable altogether as ESPN was by itself.  That’s power.)

So, ESPN entered into the deal with UT based on assurances that the Big 12 was going to live on, and the cable giant has a ton of control over that.  With the Worldwide Leader holding the purse strings for the Big 12’s next TV contract, they’re going to provide juuuust enough to keep the non-UT members placated to ensure the investment in the Longhorn network was worth it.  ESPN wants nothing to do with paying massive rights fees for superconferences, which is why they intervened when it looked like the Big 12 was going to collapse.  The status quo is what they desire for college conferences and they have the financial capital to pay out accordingly in order to keep it that way.  Make no mistake about it – ESPN knows that UT staying in the Big 12 is ultimately what provides it stability and that’s a big reason why $15 million per year for the Longhorn Network is a relatively inexpensive insurance policy for the Worldwide Leader.

TOO LITTLE, TOO LATE FOR A&M

At the end of the day, if A&M or any other Big 12 school had an issue with UT’s new TV network, the time that they had any leverage was last summer.  They’ve all known for years that UT has been planning for a new TV network, so this wasn’t a surprise.  In fact, it was a key negotiating point of last summer’s realignment discussions.  Now that they agreed to keep the Big 12 together and, more importantly, rejected a Pac-16 deal that would’ve protected Texas Tech and Oklahoma State specifically, A&M in particular doesn’t have any more chips to play.  You can’t always get what you want, Aggies.  Instead, you can only do what you’re allowed to do, which isn’t much at all.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Texas A&M to SEC Facebook Page)

ESPN UT: How it Saves the Big 12 and What’s in it for ESPN

One of my Texan friends loves to remind me that Texas is the only state that was also a country.  (He’s an Aggie, by the way.)  Well, the University of Texas Athletic Department will soon have enough cash money to buy up a country or two.  As long-rumored, UT and ESPN have entered a deal to create a new Longhorn TV network that will pay the university $247.5 million over the course of 20 years.  An additional $52.5 million is earmarked for IMG, which is UT’s media licensing partner, which adds up to $300 million overall that ESPN is throwing down for this new property.

Believe it or not, this deal is what’s going to keep the Big 12 together.  UT gets to make more TV money than any other school in the country, play its rivals in all sports and keep the Texas state politicians happy.  As a result, UT is in a perfect spot and as long as they want to stay, the Big 12 will live on.  Could UT make a few more TV dollars down the road by becoming independent?  Sure, but that’s ignoring the fact that UT isn’t in complete control of its affairs in the same way as, say, Notre Dame, who only has to answer to its own alums.  UT’s leadership has to deal with state legislators whose loyalties may lie with Texas A&M, Texas Tech or Baylor.  Drawing the ire of those politicians that hold much greater purse strings beyond athletics, much less giving up its rivals and relegating its non-football sports to secondary status (noting that UT isn’t a one-trick football pony with across-the-board strong programs in basketball, baseball, softball, track and field, etc.), simply isn’t worth the extra money that might be there for independence.  UT has exactly what it wants: a conference that it controls with a TV network that it gets to keep all to itself.  It’s the best of both worlds.  Other schools in the Big 12 can complain, but as I noted last month, the conference is safe in a maximum security prison way.  No one’s getting out of there even if they want to very badly.

What’s ESPN getting out of this deal?  On its face, $15 million per year appears to be a whole lot of money for 1 football game per season, a handful of men’s basketball games and a bunch of Olympic sports.  However, we need to look at the big picture beyond Texas.  Think of the old sports adage that the best offense is a great defense.  For ESPN, the creation of the Big Ten Network was a nightmare.  Conference networks, whether real or imagined, created a viable threat for leagues to use in negotiations to drive up TV rights fees for college sports.  As a result, the last thing that ESPN wants to see is for any of the other BCS conferences to form their own channels with competitors such as Fox and Comcast.  (The Mountain West, on the other hand, can go start up 10 channels for all it cares.)  Well, for a mere $15 million per year in payments to UT and IMG, ESPN has completely destroyed any chance of a Big 12 network EVER forming.  Spending $15 million per year now will likely save ESPN tens of millions of dollars more in rights fees for the overall Big 12 package (assuming that it bids on it) in the long term.

At the same time, ESPN has taken the position that superconferences are bad for its business, as they would also drive up rights fees.  That’s why they were willing to step in and aid in saving the Big 12 by paying the same amount for a 10-team conference without a championship game as a 12-team conference with a championship game.  The new UT network effectively ensures that the school will stay in the Big 12 for at least the next 20 years.  With UT off the market, the Big Ten, Pac-10/12 and SEC are going to have a difficult time to financially justify expanding past 12.  So, ESPN’s $15 million per year for the UT network is insurance against having to spend literally hundreds of millions of dollars in extra fees for superconferences.  The ESPN UT network is likely going to profitable by itself (as with only one mouth to feed, it will take a fairly low basic cable subscriber rate across the state of Texas to make money), but preventing other conference networks and superconferences from forming is where ESPN is getting the most value of all.

Finally, this is a landmark deal for ESPN for a separate reason:

(1) ESPN
(2) ESPN2
(3) ESPN3
(4) ESPNU
(5) ESPN News
(6) ESPN Classic
(7) ESPN Deportes
(8 ) ESPN UT

The Ocho has finally arrived.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Scream Punch)

Bears-Packers and Rupert Murdoch Synergy

Coming into Sunday, I had some bad juju feelings about the Bears-Seahawks game.  I was glad the Bears were playing Seattle as opposed to Philly, but felt dirty that the Packers had to win in order for that to have happened.  Then, Jim Cornelison took the microphone:

At that point, the combo of the crowd exploding and the snow flying removed all my doubt about the Bears and I would’ve bet all of my savings on Julius Peppers performing a Mortal Kombat finishing move on Matt Hasselback by the end of the first half.  (Believe or not, it’s even more of a scene when Cornelison performs at Blackhawks games.  He’s the best there is with the Star-Spangled Banner.)  With the way the Bears were clearly jacked up after that performance, I was hoping that the team would be wise enough to bring Cornelison back for Bears vs. Packers NFC Championship Game.  It’s not hyperbolic to say that this is going to be the single most important sporting event ever to be played in Chicago’s city limits – the Bears and Packers playing for the right to go to the Super Bowl trumps even a Cubs – White Sox World Series.  If there are two things that unite this town, it’s a love of the Bears and a hatred of the Packers.  I want to see the Bears come out on fire after the national anthem even more so next week.

However, a chill went down my spine earlier today.  Fox is televising the game and it is the epitome of a cross-promotional multi-platform leveraging synergisticalifragilisticexpialidocious organization.  In case you’ve avoided the 847,074 promos over the weekend, American Idol has its season premiere this Wednesday with Randy Jackson, J.Lo and the corpse of Steven Tyler.  The latest American Idol winner, Lee DeWyze, happens to be from the Chicago area.  I figured that it was almost too convenient for the Rupert Murdoch Empire.

Sure enough, moments after I had that thought, DeWyze Tweeted that he would performing the national anthem at Soldier Field (although the Bears won’t confirm it officially yet).  DeWyze isn’t terrible (here he is at last year’s NBA Finals), but as an acoustic guitar toting soft-voiced John Mayer knockoff, he’s the antithesis of the booming Cornelison.  I’ve been to midseason Bears-Packers games where both of the teams were medicore and they were still the ugliest and most nasty sniping crowds that I’ve ever seen in person (and remember that I’ve been to over 100 White Sox games, where the crowd has a propensity to attack umpires and coaches).  With the stakes this weekend, let’s just say crowd control might be an issue.  In the words of the late Richard J. Daley, “The policeman isn’t there to create disorder; the policeman is there to preserve disorder.”

I say this on behalf of Bears fans everywhere: we need every edge possible this Sunday because it is either going to be one of the greatest days in Chicago sports history or touch off the most miserable offseason imaginable.  There’s no in between.  Let’s at least guarantee the day starts out right.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from Mike Roemer Photo)

BCS Bowl Flex System: The Semi-Seeded Plus-One Proposal

There has been a ton of great feedback on the BCS Final Four post with generally positive reviews.  Unfortunately, even that proposal might be too much of a change for the powers that be to enact overnight.  So, I wanted to throw out a more traditionalist plus-one proposal that might be a bridge to getting to the BCS Final Four (or at least improve upon the current BCS system), which I call the “BCS Bowl Flex System”.  It’s a variation of what Slant reader StevenD calls a “semi-seeded plus-one“, where the traditional BCS bowl tie-ins are largely maintained with some teams possibly “flexed” to create one or two de facto play-in games to the national championship (if not outright semifinals).  The BCS rankings would then be re-calculated after the bowls are played to determined the plus-one national championship game matchup.

It’s not as clean on paper as the BCS Final Four or an outright playoff, but this type of format does carry a number of advantages, namely that all of the BCS bowls potentially will have an impact on the national championship race again and the Rose Bowl would go back to being exclusively Big Ten champ vs. Pac-10 champ affair.

(Any complaints that this isn’t a playoff  and would be an “unfair” system are duly noted.  The purpose of this post is to find some changes that the BCS conferences might be willing to implement in reality.  Please see the various rules for a realistic college postseason scenario that must be followed in the BCS Final Four post.)

Here is how I would set it up:

THE BCS BOWL FLEX SYSTEM

1.  The Rose Bowl will get the Big Ten and Pac-10 champs no matter what – I know that this might be passed off by non-Big Ten/Pac-10 fans as irrelevant/backwards/dumb, but this is a big deal to the powers that be.  Nothing will get done in terms of college postseason changes unless the Big Ten is happy, which means that the Rose Bowl and the Pac-10 have to happy, as well.

2.  Cotton Bowl is added as a 5th BCS bowl with the Big 12 tie-in –  I noted in the BCS Final Four post that the BCS bowls are as elitist toward the non-BCS bowls as the AQ conferences are toward the non-AQ conferences, but this is trumped by the need to have at least 10 BCS bids per year.  The seal has been broken – there’s no way that the AQ conferences (and specifically the frequent multi-bid recipients of the Big Ten and SEC) will go back down to just 4 BCS games and 8 total bids.  As a result, a more traditional plus-one system is going to need a 5th BCS bowl and the Cotton Bowl is well-positioned as a natural home to the Big 12 champ (especially with its larger proportion of Texas-based teams with the losses of Nebraska and Colorado).  I’ll discuss under Rule #6 below how the Fiesta Bowl receives some incentives to actually agree to give up the Big 12 tie-in.

3. Highest ranked non-AQ school receives automatic BCS bid – As I mentioned in the BCS Final Four post, this is the main bone that the AQ conferences can throw to the non-AQ conferences and I can see them actually agreeing to, which is that it can remove the top 12 ranking requiring for that class of schools to receive an automatic bid.

4.  Subject to Rule #5 regarding flexes below, the other BCS bowls retain their traditional tie-ins – As a general rule, the Sugar Bowl gets the SEC champ and Orange Bowl receives the ACC champ.  However, this is subject to the flex rules below.

5.  Except for the Rose Bowl teams (which are set in stone), a highly ranked at-large team may be placed or a team may be flexed from its traditional tie-in to another bowl involving a #1 or #2 ranked team to create one or more virtual play-in games to the national championship – This process will likely seem disjointed and muddy written out, but it’s really not that difficult in practice (so bear with me).  The objective is to ensure that any #1 and #2 ranked teams that aren’t playing in the Rose Bowl get to play in bowl games that are as close to being semifinals as possible.  That’s no issue with highly ranked at-large teams, who can simply be slotted accordingly without any impact to traditional tie-ins.  The real change is that a team that is ranked #3 or lower which does have a contractual tie-in with a bowl can be flexed to a bowl that is tied-in to a #1 or #2 ranked team (even if the #3 or lower team is tied-in to another bowl).  For example, let’s say that the SEC champ is ranked #1, the Big 12 champ is ranked #2, the ACC champ is ranked #3 and the Big East champ is ranked #4.  The Big East champ will be sent to the Sugar Bowl to create a #1 vs. #4 matchup, which is easy enough because the Big East doesn’t have a tie-in.  However, to create the #2 vs. #3 matchup, the ACC champ will be flexed to the Cotton Bowl to play the Big 12 champ.  As a result, the Orange Bowl would lose the ACC champ, but would receive a compensatory “flex replacement pick” (which is similar to the replacement pick if a bowl loses a tie-in to the national championship game today and as explained further in Rule #7).

As I’ve said, this doesn’t look very elegant when described as a process in writing, yet it’s fairly straight-forward (I hope) when looking at the 11 scenarios for matchups that would be created depending on which teams are playing in the Rose Bowl:

Scenario 1: No top 4 teams in the Rose Bowl
Bowl A: #1 vs. #4
Bowl B: #2 vs. #3

Scenario 2: #1 team in the Rose Bowl
Bowl A: #2 vs. #3

Scenario 3: #2 team in the Rose Bowl
Bowl A: #1 vs. #3

Scenario 4: #1 vs. #3 in the Rose Bowl
Bowl A: #2 vs. #4

Scenario 5: #1 vs. #4 in the Rose Bowl
Bowl A: #2 vs. #3

Scenario 6: #2 vs. #3 in the Rose Bowl
Bowl A: #1 vs. #4

Scenario 7: #2 vs. #4 in the Rose Bowl
Bowl A: #1 vs. #3

Scenario 8: #3 in the Rose Bowl
Bowl A: #1 vs. Flex Selection 1*
Bowl B: #2 vs. #4

Scenario 9: #4 in the Rose Bowl
Bowl A: #1 vs. Flex Selection 1
Bowl B: #2 vs. #3

Scenario 10: #3 vs. #4 in the Rose Bowl
Bowl A: #1 vs. Flex Selection 2**
Bowl B: #2 vs. Flex Selection 1

Scenario 11: #1 vs. #2 in the Rose Bowl
Bowl A: #3 vs. #4

* Flex Selection means that the bowl gets to pick any BCS eligible team that it wants, including those that are otherwise tied to other bowls except for the Rose Bowl participants.

** The reason why Bowl B gets Flex Selection 1 in this scenario is that, in theory, this ought to be a tougher opponent than Flex Selection 2.  As a result, Flex Selection 1 should be playing the #2 team as opposed to the #1 team.

6.  Fiesta Bowl receives flex preference for #1 or #2 teams that do not have tie-ins OR 1st at-large pick – Now, the Fiesta Bowl isn’t just going to give up a fairly valuable Big 12 tie-in to the Cotton Bowl for nothing.  For all of the internal turmoil within the Big 12, it’s still the best conference for traveling fan bases outside of the SEC and Big Ten.  I had thought of providing the Big East tie-in to the Fiesta, but from a bowl director’s perspective, this isn’t just compensation.  In reality, the best way to coax the Fiesta into giving up its Big 12 tie-in to the Cotton is to provide it with more flexibility.  Therefore, it gets two options.  First, the Fiesta receives a “flex preference”, whereby it would automatically receive a #1 or #2 team that does not have a tie-in (i.e. Big East champ, non-AQ schools, others that weren’t conference champs).  That would enable the Fiesta to “flex in” a team from another bowls in that situation despite not having a conference tie-in.  Second, if there is no possible flex preference, then the Fiesta would receive the first at-large large pick (which comes after the flex moves and replacement selections are made), which often results in an extremely valuable 2nd place SEC or Big Ten team.

7.  Bowls that lose a team to flexing receive a “flex replacement pick” – As alluded to earlier, this is similar to the replacement pick that a bowl receives if it loses a school to the national championship game today.  A bowl that loses a flexed team would receive first dibs on any other school from the conference that it has a tie-in with or can choose anyone from the BCS at-large pool.

8.  After flex replacement picks are made, the Fiesta Bowl gets its priority at-large pick and then the bowls pick at-large selections in the order of how high their tie-ins (or in the case of the Fiesta, the rank of its priority at-large pick) are ranked – The goal here is to create one or two other bowls that could possibly have an impact on the national championship race, so bowls that don’t have a #1 or #2 team will pick at-large teams in the order that their respective tie-ins (or in the case of the Fiesta, how high its priority at-large pick) are ranked.  To be clear, those bowls aren’t obligated to take the highest ranked at-large teams available – they can take whoever is left from the at-large pool subject to the other selection rules that would remain in place (such as a maximum of 2 schools from any conference receiving BCS bids).

9.  BCS rankings are re-calculated after bowl games are finished and national championship game rotates among the BCS bowl sites – After the BCS bowls are completed, the BCS rankings are then re-calculated to set the national championship game pairing.  The game would be played one to two weeks after the last BCS bowl is completed using the double-hosting rotation similar today (only that the Cotton is newly included).

APPLYING THE SYSTEM

The interesting thing about this system is that for all of the words that I just spewed out on flexing, it actually doesn’t need to be exercised very often in practice.  Simply slotting at-large teams differently than today is 90% of the battle.  Here’s how the BCS Bowl Flex system would’ve worked in every year since 2005 (which marks the first season of major changes to the BCS ranking formula):

2010
Rose: #2 Oregon (Pac-10) vs. #5 Wisconsin (Big Ten)
Sugar: #1 Auburn (SEC) vs. #3 TCU (non-AQ/at-large 1)
Orange: #13 Virginia Tech (ACC) vs. Connecticut (Big East/at-large 5)
Cotton: #7 Oklahoma (Big 12) vs. #8 Arkansas (at-large 4)
Fiesta: #6 Ohio State (at-large 2) vs. #4 Stanford (at-large 3)

2009
Rose: #7 Oregon (Pac-10) vs. #8 Ohio State (Big Ten)
Sugar: #1 Alabama (SEC) vs. #4 TCU (non-AQ/at-large 2)
Orange: #9 Georgia Tech (ACC) vs. #10 Iowa (at-large 5)
Cotton: #2 Texas (Big 12) vs. #3 Cincinnati (Big East/at-large 1)
Fiesta: #5 Florida (at-large 3) vs. #6 Boise State (at-large 4)

2008
Rose: #5 USC (Pac-10) vs. #8 Penn State (Big Ten)
Sugar: #2 Florida (SEC) vs. #3 Texas (at-large 1)
Orange: #19 Virginia Tech (ACC) vs. #12 Cincinnati (Big East/at-large 5)
Cotton: #1 Oklahoma (Big 12) vs. #4 Alabama (at-large 2)
Fiesta: #10 Ohio State (at-large 3) vs. #6 Utah (non-AQ/at-large 4)

2007
Rose: #1 Ohio State (Big Ten) vs. #7 USC (Pac-10)
Sugar: #2 LSU (SEC) vs. #3 Virginia Tech (ACC/flex)
Orange: #5 Georgia (flex replacement) vs. #13 Illinois (Big Ten/at-large 3)
Cotton: #4 Oklahoma (Big 12) vs. #9 West Virginia (Big East/at-large 2)
Fiesta: #8 Kansas (Big 12/at-large 1) vs. #10 Hawaii (non-AQ/at-large 4)

2006
Rose: #1 Ohio State (Big Ten) vs. #5 USC (Pac-10)
Sugar: #2 Florida (SEC) vs. #3 Michigan (at-large 1)
Orange: #14 Wake Forest (ACC) vs. #8 Boise State (non-AQ/at-large 5)
Cotton: #10 Oklahoma (Big 12) vs. #6 Louisville (Big East/at-large 4)
Fiesta: #4 LSU (at-large 2) vs. Notre Dame (at-large 3)

2005
Rose: #1 USC (Pac-10) vs. #3 Penn State (Big Ten)
Sugar: #7 Georgia (SEC) vs. #11 West Virginia (Big East/at-large 4)
Orange: #22 Florida Sate (ACC) vs. #14 TCU (non-AQ/at-large 5)
Cotton: #2 Texas (Big 12) vs. #4 Ohio State (at-large 1)
Fiesta: #6 Notre Dame (at-large 2) vs. #5 Oregon (at-large 3)

The only time that the flex option would’ve ever been exercised was in 2007, where #3 Virginia Tech was flexed from the Orange Bowl to the Sugar Bowl.  In terms of ticket sales, that actually granted the Orange a favor as it would have presumably selected #5 Georgia as its flex replacement pick.  In all of the other seasons since 2005, the desired matchups were achieved with solely slotting the applicable at-large teams.  (I could post the pre-2005 hypotheticals, as they had more examples of flexing, but it’s fairly incredible how bat-s**t crazy the old BCS rankings were when looking back on them.  As much as the BCS gets criticized today, at least the rankings over the past few years have generally passed the smell test (with most quibbles coming over a spot or two).  The old ranking system, on the other hand, seemed to love teams that didn’t actually win their conferences, particularly from the Big 12.)  Thus, a plus-one system featuring top-tier and meaningful games could be fairly easily created without much disruption to the traditional bowl tie-ins.

The BCS Bowl Flex system definitely won’t placate the playoff-supporter crowd in the same manner of the BCS Final Four, but it may be something that’s more palatable to the powers-that-be within the AQ conferences (especially the Big Ten) while upgrading the quality of the BCS bowls back to where they were in the pre-BCS days.  Certainly, the return of the “real” Rose Bowl would be a massive plus.  A non-AQ school such as TCU also gets a direct shot at the national title game in a season like this one (or can improve its resume greatly in other seasons by getting to beat a top AQ school).  Is it perfect?  Absolutely not.  However, I do believe it would be better than what we have today and it’s easier to sell incremental steps to the BCS conferences and bowls than wholesale change.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

The BCS Final Four: A New Plus-One System

Big Ten commissioner Jim Delany has garnered a reputation over the years as one of the main obstacles to a college football playoff system and he certainly cemented that this past week with his comments at a panel at the IMG Intercollegiate Athletics Forum.  From Brett McMurphy at AOL FanHouse:

“The notion,” Delany said, “that over time by putting political pressure on, it’s just going to get greater access, more financial reward and more access to the Rose Bowl, I think you’re really testing. I think people who have contributed a lot have, what I call, ‘BCS defense fatigue.’

“If you think you (WAC Commissioner Karl Benson) can continue to push for more money, more access to the Rose Bowl, or Sugar Bowl. I have tremendous respect for Boise and TCU. … I think they are tremendous teams that can beat any team in the country on a given day. I think the only question is, ‘Does one team’s 12-0 and another team’s 12-0 equate?’ And that’s where the discussion plays out, not whether or not they’re elite teams or deserving access to the bowl system.

“I’m not sure how much more give there is in the system.”

* * * * * *

“I think the system does provide access and opportunity for a team like Boise State or TCU to play in the championship game,” Benson said. “But we’ve also proven that it’s a lot easier to get to No. 4 than it is to get to No. 2.”

Benson said he supports the BCS, but wants even more access and more revenue. This is not a popular subject with Delany.

“We gave up the Rose Bowl, the SEC gave up access to the Sugar Bowl, others were included but they never had access to any of this before,” Delany said. “You have to understand who brought what to the table. Who’s continuing to give and who’s continuing to get.”

Delany, then, not so subtly drew a line in the sand.

“The only thing I would say, if you think you (the non-automatic qualifying leagues) can continue to pressure the system and we’ll just naturally provide more and more and more,” Delany said. “I don’t think that’s an assumption that our presidents, athletic directors, football coaches and commissioners necessarily agree with.

“Karl (Benson) says we like this contract and we want more. Well, we’ve got fatigue for defending a system that’s under a lot of pressure. The pressure is for more. It’s never enough.”

With the already raging unpopularity of the BCS, these comments have received fairly negative feedback in the blogosphere.  However, if people can put aside their abject hatred of the current system, they’ll see that Delany is actually correct if they’re fairly evaluating the situation.*  The BCS conferences have given up a lot of access to the top bowls that never existed to the smaller conferences in the pre-BCS days.  There is a ton of brand equity that has been built up in a game like the Rose Bowl and much of that is due to the relationship between that event and the Big Ten and Pac-10 over the past 7 decades.  Would the Rose Bowl ever have been in a position to pay out as much as it does today without having had the Big Ten/Pac-10 tie-in built up over the years, or would the Sugar Bowl be as prestigious if it hadn’t been the long-time home to the SEC champ?  Delany has a point that other conferences getting access to those games are piggy-backing on the brand equity built up by others.  (The counter, of course, is that such other conferences never had a chance to play in those games in the first place.  It’s a chicken-or-the-egg question – did the power conferences prop up the bowls or did the bowls prop up the power conferences?)

(* Note that Jim Delany isn’t necessarily correct on everything.  Please see the new Big Ten logo and division names.)

Regardless, the most important point from Delany is something that no one can argue about: the AQ conferences still control the show.  This is the simple reality that the vast majority (probably over 90%) of college football playoff/plus-one/Iron Man/Russian Roulette proposals completely ignore.  Those proposals usually start by effectively smashing the system and completing starting over from scratch.  A prime example of this is the 16-team playoff proposed by “Death to the BCS” author Dan Wetzel.  That’s all well and good as a hypothetical, but setting forth a proposal that the AQ conferences would actually accept is an entirely different matter.  The bowl system that Wetzel eviscerates in his book may or may not provide the values that he wants to see, yet no matter how much some people might hate it, this is an entrenched system where change is going to incremental as opposed to radical.  Therefore, any changes to the current system must be driven by the AQ conferences and BCS bowls as opposed to being imposed on them, which means any viable proposal MUST give them what they want.

No one wants to hear this.  The politically correct thing to say is that this should be about “fairness” and “equal access” for the little guy while the Big Ten and friends are running an evil cartel.  I understand this sentiment, but college football fans need to get over it in order to find proposals that would actually work or else nothing will ever change.  If you give the BCS an “all or nothing” proposal, then the BCS will always choose nothing.

Once you get past the primary purpose of the BCS rankings, which is to set up the #1 vs. #2 national championship matchup, the other BCS bowls act no different than movie theaters across the country every weekend.  Movie #1 is a massive big budget huge studio action film with no redeeming social value whatsoever, while Movie #2 is a critically-acclaimed low budget independent film that’s going to win several Oscars.  By every standard, Movie #2 is a higher quality film than Movie #1.  However, Movie #1 gets placed onto 3000 screens across the country because it has a ton of mainstream appeal and will sell tickets, while Movie #2 only gets 100 screens since it has a niche audience.  Likewise, the purposes of the BCS bowls are the sell tickets and get as large of a TV audience as possible.  Is it “fair” that the BCS will pay $20 million to the college football equivalent of Tom Cruise* (who hasn’t done much lately but is still a huge name) and only $3 million to Daniel Day-Lewis (who has won multiple Oscars) because a whole lot more people buy tickets to watch Tom Cruise?  I don’t know if it’s fair, but it’s almost certainly perfectly legal.  Sports fans are typically emotionally charged and don’t necessarily think of games as entertainment, but that’s exactly how TV networks see them and why spectator sports exist in the first place.

(* Tom Cruise = Notre Dame)

As a result, for any college football postseason proposal to have even a whiff of a chance of succeeding, forget about “fairness” and think like Jim Delany.  Here’s what I believe are the rules that any viable postseason system needs to follow:

1.  The AQ conferences must make more revenue than today in an absolute sense – There’s usually not much argument about this one.  Even Jim Delany would admit that a college football playoff would make more total revenue than the BCS.  However…

2.  The AQ conferences must maintain their revenue advantages over the non-AQ conferences in a relative sense – Most proposals (including the Wetzel proposal) always refer to point #1 as providing the revenue incentive to create a playoff but virtually never address this point #2.  A playoff making more total money than the BCS means absolute crap to the AQ conferences – what matters to them is how that money is split.  The easiest way to get the AQ conferences to kill a playoff proposal is to compare it to the NCAA Tournament – they want NOTHING to do with how the revenue is paid out in that system.  Athletic department money doesn’t sit in a bank account collecting interest – it’s all spent right away on coaches, facilities, travel, etc.  Thus, more money in and of itself isn’t as important to the AQ conferences as ensuring that they just have a whole lot more of it compared to the non-AQ conferences.

Of course, the non-AQ conferences want to do the exact opposite by closing the revenue gap.  It’s a noble cause, but they’re not getting the AQ conferences to budge on this issue.  If you had to rank these rules in importance, this would arguably be at the top of the list.

3.  The AQ conferences must maintain their access advantages over the non-AQ conferences – I’m not trying to dump on Wetzel (as I find him to be a great writer), but his proposal to grant all 11 Division I-A conferences automatic bids to a 16-team playoff system will be used as toilet paper at the next annual BCS meeting.  The easiest way to get a college football playoff proposal killed is to make it look like the NCAA Tournament – for whatever reason, many fans don’t understand that the AQ conferences are specifically trying to avoid that access and revenue sharing model at all costs.  I know that it’s all about “fairness” again, yet there is absolutely zero incentive for the AQ conferences to ever think more than two seconds about agreeing to this, so why do people continue to propose it as other than a pipedream?  Oh sure, there are faux incentives such as, “The SEC could’ve had 4 teams in a 16-team playoff this year, so that’s plenty of incentive for them.”  However, from the AQ conference perspective, real incentives are actual or virtually guaranteed spots and revenue advantages that aren’t subject to on-the-field fluctuations from year-to-year.  Two BCS bowl bids in the hand are worth four in the bush for the AQ conferences and it’s key that they are the only 6 leagues that are getting auto-bids in any scenario.  I know that’s not “fair”, but once again, that’s kind of the point.

4.  Don’t f**k with the Rose Bowl anymore – I know that some fans of other conferences would like to tell the Rose Bowl/Big Ten/Pac-10 group to leave and everyone can go back to the mid-1990s Bowl Alliance (even though didn’t work very well in practicality), but the TV networks would upchuck at that thought immediately.  A “playoff” that doesn’t have any chance to include Michigan, Ohio State, Penn State, Nebraska and USC would be like attempting to sell the Major League Baseball TV package and telling the bidders that the Yankees and Red Sox aren’t ever able to make it to the World Series.  That’s just a killer on TV rights fees and a non-starter.

At the same time, the Rose Bowl passes the “Grandma Test”.  My grandmother is a Chinese immigrant that speaks limited English and has absolutely no idea about anything regarding sports, whether it’s the existence of the Super Bowl or when the World Series is played, yet even she’d be able to tell you that the Rose Bowl is in Pasadena on New Year’s Day.  That’s what we call an extremely valuable tie-in.  I’ve seen estimates that the additional exposure that the Big Ten and Pac-10 receive from the Rose Bowl tie-in (i.e. the worldwide coverage of the Tournament of Roses Parade, larger donations to various schools, media exposure, higher TV ratings for the game, etc.) is the equivalent of adding the revenue of a conference championship game without even having to hold one (and that’s on top of the actual BCS earnings).  Simply put, it is a big deal for the Big Ten and Pac-10 to give up more access to the Rose Bowl (or give it up entirely) compared to the other BCS bowl tie-ins.

Plus, the Rose Bowl experience lives up to the hype and then some.  (Here’s my personal recap of my visit when the Illini went to the game 3 years ago.)  TCU fans, many of whom have been justifiably vehement opponents of the BCS system over the past few years, are going to find out in a couple of weeks why the Big Ten and Pac-10 care so much about going to Pasadena.

As a result, there’s going to be some capitulation to the Rose Bowl and its conference partners in order for the game to maintain a Big Ten/Pac-10 matchup as often as possible.  However, it can’t be relegated to a second-class citizen compared to its fellow BCS bowls, either.  Just as the AQ conferences need to maintain their advantages over the non-AQ conferences on a relative basis, the Rose Bowl needs to keep a similar edge over the other BCS bowls.

5.  The BCS bowls are as elitist toward the non-BCS bowls as the AQ conferences are toward the non-AQ conferences – A common proposal from a lot of fans that advocate for a plus-one or playoff system is to add more bowls to the BCS system, particularly the Cotton Bowl since there seems to be this unwavering belief among the general public that Jerry Jones can and will buy off whoever needs to be bought off to make it happen.  (Of course, all of Jerry’s money equates to about one Cowboys playoff win every 15 seasons.)  In fact, I proposed this myself a couple of years ago in this unseeded plus-one proposal.  I’ve come to realize, though, that the BCS bowl club is similar to trying to join Augusta National Golf Club – you can have all of the money in the world, but the current members have to really really really like you in order to make an extremely exclusive club a little less exclusive.  The double-hosting system of the BCS today has become quite lucrative for the BCS bowls because they get to host and sell sponsorships and tickets for the national championship game once every four years (which they can also leverage in terms of procuring sponsorships during the years where they aren’t hosting the championship game).  When evaluating the incentives and disincentives for changing the current BCS system, there really isn’t much incentive at all for the BCS bowls to let in another member to their club and only host the championship game once every five years as opposed to four.  Even if a 5-bowl plus-one system were to make more revenue overall, the current BCS bowls would be only getting a 1/5th share instead of a 1/4th share whereas the AQ conferences presumably would get the same percentage shares as they do today (meaning the AQ conferences get the upside while the BCS bowls are taking all of the risk by having to split their pie into more pieces).  It would be speculative as to whether that proposed 1/5th share is truly better than the current 1/4th share (especially when coupled with giving up the national championship game more often) , which means that the best way to realistically get any change is to construct a system that somehow protects the exclusivity of the current 4 BCS bowls.

6.  The bowl system can’t become completely NIT-ish – Dan Wetzel argues that the bowls could still exist separately under his 16-team playoff proposal.  The problem is that this is a false argument – taking unranked Big Ten and Pac-10 teams, having them play in Pasadena, and slapping the “Rose Bowl” label on the game isn’t actually allowing the Rose Bowl to co-exist in practicality.  The playoff proposal that Wetzel advocates would constructively destroy the bowl system in the same manner that the expansion of the NCAA Tournament completely devalued the NIT and he knows it.  Now, plenty of sports fans want to see that happen, but once again, the bowls from top-to-bottom are about access advantages for the AQ conferences and they aren’t just going to give those up.  There’s a little bit a flexibility left in terms of creating a plus-one system yet still maintaining a quality group of schools for all of the bowls (whether BCS or not) to choose from, but it’s a delicate balance as you can’t make the bowls too much more diluted than they are (or at least without a corresponding legitimate incentive in exchange for such dilution).

This is a long-winded way of saying that for anyone that wants to improve today’s BCS system, LESS IS MORE.  (That’s why this 8-team playoff proposal I had a few years ago would never work.)  The current AQ conferences and the BCS bowls need to be better off on both an absolute basis and a relative basis (with an emphasis on the latter).  With all of the aforementioned rules in mind, I propose the following:

THE BCS FINAL FOUR

I’ve been slamming my head against the wall for quite awhile trying to figure out how to have at least 10 schools participate in BCS bowls and incorporate a seeded plus-one, yet still maintaining the traditional bowl tie-ins and keeping the Rose Bowl/Big Ten/Pac-10 triumverate happy.  Then, I remembered the “less is more” mantra and realized that the answer is so simple that I can’t believe that I’ve been missing the proverbial forest for the trees.  Instead of trying to find some type of rotation among the BCS bowls for the semifinal games or having to add a 5th BCS bowl, here’s all we that we have to do for what I call the “BCS Final Four”:

A.  Separate semifinal games – Take the top 4 teams in the final BCS rankings and have them play in 2 semifinal games that are separate from the BCS bowls (just as the national championship game is now).  This would mean that there would be 2 semifinal games, the national championship game and 4 BCS bowls incorporating 12 total teams in the BCS system every year.

B.  BCS bowls keep tie-ins – The 4 BCS bowls keep their traditional tie-ins with the same at-large selection rules as today, except that (i) the at-large pool is expanded to the top 18 in the final BCS rankings, (ii) the cap on BCS bids from any single conference is raised from 2 to 3 and (iii) as a political concession, the highest ranked non-AQ school gets an automatic BCS bid no matter what (even if it’s ranked below #12).

C.  Double-hosting of semifinals and final at BCS bowl sites – The sites of the semifinals and national championship game will rotate among the 4 BCS bowl locations, meaning that each location gets to host 2 semifinal games and 1 national championship game in each 4 year period (resulting in lucrative double-hosting seasons 3 out of every 4 years).

D.  Semifinal site tie-in preferences – Each semifinal site each season gets a preference in hosting the game that involves one of its traditional conference tie-ins, if applicable.  For instance, if New Orleans and Pasadena were to host semifinal games this year, then New Orleans would take the game involving the SEC champ (#1 Auburn vs. #4 Stanford) and Pasadena would get the game featuring the Pac-10 champ (#2 Oregon vs. #3 TCU).  The higher ranked team gets priority if both semifinal sites have a claim to the same game (i.e. if Auburn had lost to Alabama and ended up at #4 and Oregon moved up to #1, then Pasadena would get the #1 Oregon vs. #4 Auburn game instead of New Orleans).

E.  Championship Game in Mid-January – The national championship game would be played at least a week (probably 10-14 days) after the semifinal games are completed.  One possible permanent date could be Martin Luther King, Jr. Day as a Monday that many people have off as a holiday.  Another possible date is the day after the NFL regular season ends assuming that a new 18-game regular season pushes the last week of the season back two or three (if a 2nd bye week is added) weeks from when it is now.  Note that except for the bowls played on New Year’s Day, all of the games need to be played in prime time between Monday and Thursday for TV purposes and to avoid going head-to-head with the NFL on January weekends.  This is the stance of the BCS today and it would be expected to continue.

All of the selling points come from its simplicity and adding to the current system as opposed to taking anything away.  The AQ conferences get to retain their access advantages while still receiving the revenue upside of a mini-playoff.  The non-AQ conferences, while not getting radical changes they want, are thrown the bones of a guaranteed BCS slot along with a greater chance of getting to play for the national title (as Karl Benson was correct that making it to #4 is a whole lot easier than making it to #2).  The Rose Bowl, Big Ten and Pac-10 get to keep their bond while still maintaining the prestige of that game in comparison to the other BCS bowls.  The Big Ten and SEC are virtually guaranteed to receive 3 BCS bids every year, which is essentially the only change to the BCS that Jim Delany has ever actively pushed for.  All of the BCS bowls would be ecstatic to have double-hosting 3 out of every 4 years while also having more access to the top traveling schools from the Big Ten and SEC, which would be a reasonable trade-off for an increased chance of losing their normal tie-ins to the semifinal games.  The non-BCS bowls will barely be impacted because only 2 teams are being added to the BCS system.  (One clear loser would be the Capital One Bowl, though, as its contractual Big Ten #2 vs. SEC #2 matchup, which is already typically moved down to Big Ten #3 vs. SEC #3 since those conferences already regularly receive 2 at-large bids, would get even lower teams on the pecking order.  Note that the Capital One Bowl has actually beaten the Orange Bowl in the TV ratings for the past 3 years and even beat all of the BCS bowls other than the National Championship Game and Rose Bowl in 2007-08, so it shows the power of even the #3 teams from the Big Ten and SEC, much less their respective champions, and why the BCS bowls would love to take them in an expanded at-large pool.)  The TV networks would pay a fairly significant premium for this system compared to the current one, but with only the minimal changes of 2 extra games and 2 additional teams.

Finally, the importance and “do-or-die” nature of the regular season is preserved.  I know a lot of “universal access auto-bid” proponents like to say that the regular season would matter more if all conference champions would get bids, using the logic that all of those conference races would then have meaning (resulting in a lot more games then having importance in the national championship race).  There’s a little bit of truth to that line of thinking, but that’s more of a “lowest common denominator” argument.  The flip-side is that games such as the 2009 SEC Championship Game, 2006 Ohio State-Michigan and especially early season matchups such as Boise State-Virginia Tech completely lose their senses of urgency in a large-scale playoff system.  By expanding access by just 2 teams, it keeps that sense of urgency from the very beginning of September to the end of the season – there’s a tiny bit more wiggle room if a team slips up one week, but not enough where any school can afford to take a single game off like playoff-bound NFL teams often do in the last week or two of the season.

Here’s how the BCS Final Four system would have looked these past two seasons:

2010
Semifinal 1: #1 Auburn (SEC champ) vs. #4 Stanford (top 4 auto-qualifier)
Semifinal 2: #2 Oregon (Pac-10 champ) vs. #3 TCU (Non-AQ auto-qualifier)
Rose Bowl: #5 Wisconsin (Big Ten champ) vs. #11 LSU (Pac-10 champ replacement)
Sugar Bowl: #8 Arkansas (SEC champ replacement) vs. #6 Ohio State (at-large selection #1)
Orange Bowl: #13 Virginia Tech (ACC champ) vs. #9 Michigan State (at-large selection #2)
Fiesta Bowl: #7 Oklahoma (Big 12 champ) vs. Connecticut (Big East champ/at-large selection #3)

2009
Semifinal 1: #1 Alabama (SEC champ) vs. #4 TCU (non-AQ auto-qualifier)
Semifinal 2: #2 Texas (Big 12 champ) vs. #3 Cincinnati (Big East champ)
Rose Bowl: #8 Ohio State (Big Ten champ) vs. #7 Oregon (Pac-10 champ)
Sugar Bowl: #5 Florida (SEC champ replacement) vs. #13 Penn State (at-large selection #3)
Orange Bowl: #9 Georgia Tech (ACC champ) vs. #12 LSU (at-large selection #2)
Fiesta Bowl: #6 Boise State (Big 12 champ replacement) vs. #10 Iowa (at-large selection #1)

It’s interesting that the Rose Bowl would still be unable to take Stanford this season under this system, but that’s mitigated a bit by being able to grab a great-traveling SEC school.  In most other seasons, the Rose Bowl matchup wouldn’t have changed at all.  With the way that Big East (besides West Virginia) and non-AQ teams often get passed around like a doobie in the bowl selection process, the BCS bowls actually look better off for traveling fan base and TV marketability purposes having the opportunity to grab LSU and Michigan State this year or Penn State and LSU last season.

The BCS Final Four is a proposal that maintains the importance of the regular season, provides for a 4-game playoff, keeps the other BCS bowls interesting, constitutes a fairly simple change to the current system, and, most importantly, could be a system that the AQ conferences and BCS bowls would actually agree to in real life.  It’s not perfect, but if we wait around for perfection on this issue, then nothing will ever change.  Less is more when you’re dealing with the people that run the BCS.

(Follow Frank the Tank’s Slant on Twitter @frankthetank111 and Facebook)

(Image from PR Newswire)